IMC PLAN COLGATE TOTAL IMC Plan RMIT International University Vietnam Bachelor of Commerce Program ASSIGNMENT COVER PAGE Your assessment will not be accepted unless all fields below are completed Subject Code: Subject Name: Location where you study: Title of Assignment: File(s) Submitted Student name: MKTG1257 Marketing Communication Saigon South Campus IMC Plan MKTG1257 – IMC Plan – Colgate Total Nguyen Thu Giang s3220854 Nguyen Huynh Anh Thu s3221643 Pham Hoang Oanh Vo Minh Thu
Premium Television advertisement Toothpaste Advertising
product 2. Promotional issues Analysis The basic framework of analysing new products is to analyse the external environment‚ customers‚ competition‚ resources & capabilities‚ segment‚ target‚ position (STP)‚ and the 4Ps. As the external environment‚ inter-industry relationships and STP have been covered above‚ investigating the 4Ps is the main concern. Looking at product and promotion issues makes good sense since there is no ambiguity related to either the place or the price in Steelco’s
Premium Marketing
tasting water)‚ inconsistency into their 5 strategies. They’re trapped to enter into competitor’s consistent “removal of impurities” positioning. Due to focusing to attack their competitors by defensive marketing strategy‚ they forget their basic STP strategy 4. Late to conduct market research‚ declining in 1999; they decided to “listen” to market by 2004 (project Travolta). 5. Loss customer’s equity (ch3 p150 ). It’s irony as first four years they spent money‚ effort and time to simply explaining
Premium Marketing
Mole Essay Julissa Garcia Leon Andre Agassi College Preparatory Academy A mole is a scientific unit developed by chemist that measures large quantities of very small things‚ such as atoms‚ molecules‚ and other particles. There are three types of molar conversions; moles to particles or particles to moles‚ moles to mass or mass to moles‚ and moles to volume or volume to moles. The number of units in a mole is 6.02 × 1023. This number is called Avogadro’s number in honour of Amedeo Avogadro
Premium Albert Einstein Nicolaus Copernicus Galileo Galilei
company. 1) FMCG 2) Telecom 3) Education Answer : Marketing Mix of FMGC Product : Colgate[ Sensitive toothpaste ] : Product: " Colgate sensitive toothpaste is toothpaste which provides relief to sensitive teeth. " Some people’s teeth’s are normally sensitive towards special kind of conditions like when coming into contact with hot or cold substances. " Here this toothpaste provide relief to those teeth’s from pain associates with sensitivity and thus help consumer / patient to enjoy
Premium Marketing Retailing Sales
Engineering Management Journal Vol. 5 No‚ 3 September 1993 24 A TUTORIAL ON QUALITY FUNCTION DEPLOYMENT A. Terry Bahill‚ University of Arizona‚ and William L‚ Chapman‚ Hughes Aircraft Co. ABSTRACT Quality function deployment (QFD) helps to introduce the idea of quality in early phases of the design cycle and to reevaluate quality considerations throughout the system ’s entire life cycle. This article presents a tutorial example of using QFD to design a product. It shows which quality
Premium Quality function deployment Quality control
a problem‚ and doing so will save you several sleepless nights. When an argument arises‚ make the issue about the problem‚ not the person. If the person you share a bathroom with always leaves the cap off the toothpaste‚ then you have a problem with there never being a cap on the toothpaste‚ not the person leaving
Premium 2007 singles Aerosmith The Other Person
Executive Medical Director (Nottinghamshire healthcare NHS Foundation trust)‚ who is a consultant in Psychiatry with a longstanding interest in Clinical leadership and management. In addition to her role in the Trust she is the Vice-chair of the STP clinical reference group‚ a Board Member of the NHS Confederation Mental Health Network and sits on the Royal College Leadership and Management committee. The main Clinical Supervision is through Dr Chris Schofield‚ who is the lead consultant in Liaison
Premium Management Leadership Skill
Many states provide firms with an Business - General Business Elasticity . Analyze the determinants of the price elasticity of demand and determine if each of the following products are elastic or inelastic: a. bottled water b. toothpaste c. cookie dough ice cream d. fresh green beans e. gasoline In your analysis‚ please make sure to explain your reasoning and relate your answers to the characteristics of the determinants of the price elasticity of demand.
Premium Supply and demand Elasticity Price elasticity of demand
This disease is mostly present in small children still undergoing tooth development. Fluorosis is nowhere near aesthetic when leaving permanent ugly brown stains on the tooth’s enamel. Dental Fluorosis rates continue to increase as the majority of toothpaste products contain fluoride. If fluoride intake and usage is still implemented in everyone’s daily routines‚ damages will be caused. No one wants to suddenly acquire brain damage or any underlying health issues. Such as osteosarcoma‚ damages to the
Premium Teeth