Consumer Perception of Global vs. Local Brands: The Indian Car Industry By Shyamala Mathan Sankar 2006 A Dissertation presented in part consideration for the degree of MA Marketing. 1 Consumer Perception of Global vs. Local Brands: The Indian Car Industry Abstract Key words: Consumer Perception‚ Global brands‚ Local brands‚ consumer preference‚ Country-of-origin‚ foreign brand‚ globalness‚ Consumer ethnocentrism. This study examines consumer perception of global brands
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businesses. This is appropriate because the physical topology of the token ring is a star‚ but the logical topology is a ring. In Token Ring LAN’s each station is connected to a wiring concentrator called a multistation access unit (MAU) using UTP or STP. Like Ethernet hubs‚ MAUs are located in a wiring closet. The access method used on a Token Ring is called token passing. A network device only communicates over the network when it has the token. A token is a special data packet that is generated by
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INTRODUCTION The day of 26th November‚ 2008 would have been as usual and pleasant as any other day for Mumbai but the terror attacks by the members of Lashkar-e-Taiba‚ considered as terrorist organisation by India‚ who wreaked havoc in the India’s largest city. There were ten gunmen‚ nine of whom were subsequently shot dead and one captured by security forces. Witnesses reported that they looked to be in their early twenties‚ wore black t-shirts and jeans‚ and that they smiled and looked happy
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1: Introduction Background of the study: We all know more or less about fashion houses. But to attain clear and practical idea about fashion houses our “Business Communication” course instructor recommended us to visit‚ acquire knowledge and prepare a term paper on a leading fashion house named “Kay Kraft”. Objective of the study: We learnt many things during preparing this report. We learnt some basic strategy to run a fashion house‚ how to retain customer‚ how to survive in a competitive
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disassembling‚ cleaning‚ inspection‚ lubricating and reassembling procedures of the M4/M4A1 Carbine on a weekly basis 2. APPLICABILITY: 3rd Platoon‚ 3rd Squadron‚ Joint Communications Support Element 3. REFERENCES: Lubricate order (LO); STP 21-1-SMCT; TM 9-1005-319-10; and DA From 2404‚ Equipment Inspection and Maintenance Worksheet 4. RESPONSIBILITIES: Squad Leaders are responsible for ensuring the serviceability and cleanliness of their squads assigned M4/M4A1 carbine and the ability
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IACOBUCCI STUDENT EDITION MM WHAT’S INSIDE: A Student-Tested‚ Faculty-Approved Approach to Learning Marketing Management Chapter Review Cards allow you to study how and when you want CourseMate includes online study tools‚ an Interactive Marketing Plan‚ and set of Analytical Tools $79.95 US Suggested Retail Price ISBN-13: 978-0-538-48134-2 ISBN-10: 0-538-48134-X 90000 2 9 780538 481342 S T U D E N T T E S T E D ‚ F A C U LT Y A P P R O V E D THE MEET SHOW PROCESS ARE WE LISTENING? Reach
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BSC IN INFORMATION TECHNOLOGY â Stage II Semester 1 BIT 2204: NETWORK SYSTEMS ADMINISTRATION COURSE OUTLINE Purpose of the Course: The course equips the student with the necessary skills in administer different network platforms in terns of network users and shared resources. Expected Learning Outcomes: Upon completion of the course‚ the student should be able to: ⢠Outline the roles‚ responsibilities and ethics in network administration. ⢠Install‚ configure‚ troubleshoot and
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1. REFERENCES: Lubricate order (LO); STP 21–1–SMCT; TM 9–1005–319–10; and DA Form 2404‚ Equipment Inspection and Maintenance Worksheet. 2. PURPOSE: To provide proper guidance on clearing‚ disassembling‚ cleaning‚ lubricating‚ reassembling and conducting preventive maintenance checks and services on the M4 or M4A1. To use the army regulations and technical manual when conducting one of the above task 3. APPLICABILITY: This SOP applies to all 16 personnel assigned to 3rd Platoon‚ Charlie
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alternative. The products pricing would be the same as that of Doritos and distributed in the existing channels. The product would be promoted through coupons for trials of 2.25 oz. Televisions ads and in-store free standing displays Frito Lay’s STP The company is targeting a domestic market and targeting primary consumers between the ages of 18-34‚ secondary consumers between the ages 34-49 and below 18 through in-house consumption. The company decided to position its product mainly through convenience
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Need and Basics of STP In this Article‚ we will understand and analyse the need and basics of STP strategy taking the example of one of the most respected Company in the world – the Cadbury Company‚ its marketing approach and methods to remain at the top of the chocolate market in India. Let‟s have a brief background of the company. Cadbury is a leading global confectionery company with an outstanding portfolio of chocolate‚ gum and candy brands. They have direct operations in over 60 countries
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