China Southern Airline is the world’s sixth-largest airline measured by passengers carried‚ and Asia’s largest airline in terms of both fleet size and passengers carried. It is also the fourth-largest airline in the world in domestic passenger traffic and the sixth-largest in scheduled domestic passenger-kilometres flown Marketing Strategy 1. Maintain marketing share. 2. Expanding marketing structure‚ increase market share‚ identifies new customers‚ open up new routes‚ and stimulate visitors
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industries. The strategic management process will be more emphasise in this report where its importance in the organisation play an important factor in order for the organisation to grow and expand. Malaysia Airlines (MAS) have been chosen as an organisation for this report. Malaysia Airlines is a commercial air travel organisation where they provide transportation service throughout the world‚ specifically 850 destinations in 150 countries. The organisation company profile will explain more about
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only for commodities. In the concentratedstrategy‚ one firm chooses to focus on one of several segments that exist while leaving other segments to competitors. For example‚ Southwest Airlines focuses on price sensitive consumers who will forego meals and assigned seating for low prices. In contrast‚ most airlines
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Proceedings of the 13th Asia Pacific Management Conference‚ Melbourne‚ Australia‚ 2007‚ 431-436 Competitive Strategy for Low Cost Airlines Hongwei Jiang RMIT University‚ Australia Abstract The aim of this paper is to identify challenge faced to Low-Cost Carriers (LCCs) or Low-Cost Airlines and provide new insights into the development and competitive strategy for LCCs. LCCs are still a relatively new phenomenon in Australia since Virgin Blue and Jetstar came to the market. There are over 30 LCCs
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MARKETING PROJECT ASSIGNMENT | SINGAPORE AIRLINES | TEAM MEMBERS: | FANNI LIGABRIEL LOWLAKSHA MEHTALOW SEOW PIN | 17-Sep-11 | | | TABLE OF CONTENTS | PAGES | | | | | EXECUTIVE SUMMARY | 3 | | | | 1 | BACKGROUND | 4 | | OVERVIEW OF ORGANISATION‚ PRODUCT AND BRAND | | | | | 2 | ENVIRONMENT ANALYSIS | | | 2.1 PEST ANALYSIS | 5-6 | | 2.2 SWOT ANALYSIS | 7-8 | | 2.3 MARKETING MIX | 8-9 | | | | 3 | MARKETING STRATEGY EVALUATION | | | 3.1 SEGMENTATION
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An Airlines route planning emerges from the company’s vision and mission it has given itself. Whether airlines will serve long haul intercontinental routes‚ medium or short haul routes‚ primary routes within a region or a country‚ or feeder level sector‚ is determined directly from the owner’s or the management’s set of goals and purpose of business. Each of the above business segments has its own characteristics in terms of investments revenues potential‚ costs‚ as well as production requirements
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TITTLE: ‘‘THE AIRLINE INDUSTRY’’ (VIRGIN ATLANTIC AIRLINES) Contents 1) Introduction to airline industry 2) Drivers of globalisation using yip’s model 2.1 Market globalisation 2.2 Cost globalisation 2.3 Globalisation of government policies 2.4 Globalisation of competition 3) Localisation- arguments against globalisation 4) Pestle Analysis 5) Porter’s 5 forces analysis and their application to Airline industry 5.1 Rivalry amongst Existing Firms 5.2 Threat of substitution 5.3 Threat
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INDIAN AUTOMOBILE INDUSTRY: Overview In the post globalized era where India is looking at growth rates of more than 8%‚ one of the main beneficiaries of India’s growth story is Automobile Industry. Termed as“Industry of Industries” . Automobile industry has been one of the indicators of a country’s economic prosperity‚ as major population of Indian economy is turning out as middle class society. Prior to the 1991 liberalization‚ auto industry in India was controlled and licensed by the government
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Introduction: Kenya Airways Ltd is the national carrier of Kenya. The company was established in 1977‚ after the dissolution of East African Airways. It was privatized in 1992‚ and it is publicly listed I in the National Security Exchange. The problem: Kenya airway has been experiencing low passenger numbers that has resulted to it making losses over the recent few years. This financial year‚ it posted a net loss of ksh 7.8 billion. It started experiencing this problem 3-4 years ago. This
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Target market SW: low-cost airline; short-haul flights (US); offers about 3‚400 daily flights to 78 destinations in 39 states RYN: low-cost airline; short-haul flights(Europe); offers over 1‚500 scheduled short-haul flights per day serving approximately 160 airports. SIA: full-service airline; international travel‚ flies to 62 international destinations in 35 countries on six continents from its primary hub in Singapore. KFA: full-service - adding low-cost model（Kingfisher Red） during poor financial
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