“Marketing Apple” Joshua Alvarez Marketing 3331 Fall 2014 Marketing Apple Apple Inc. was founded on April 1‚ 1976 in a garage by Steve Jobs and Steve Wozniak‚ the young entrepreneurs brought different strength to their fledgling company. Jobs had a flair for conceptualizing products‚ while Wozniak had the technical know-how to make them happen. Apple Incorporated is an American corporation that designs and manufactures computer hardware‚ software and other consumer
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Red apples are a great fruit. Students like to give red apples to teachers‚ but I believe teachers should give them to students. I like red apples because they are red‚ juicy and crunchy. I like red apples because they are red. The shade of red on apples can vary‚ but they are always eye catching. While eating an apple you can think of many things. The color red can remind you of someone you love or hate. Christmas is also associated with the shade of red on apples‚ or maybe even that start of
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Table of Contents 1. Product segments that Apple compete in & position against its competitors 2. 1.1. Product segmentation 2 1.2. Apple’s positioning 4 1.3. Apple’s products against its competitors 4 2. Strengths‚ Weaknesses‚ Opportunities‚ Threats (SWOT) Analysis 5 3. Apple Board Structure 3.1. Board of Directors 9 3.2. Criticisms of Apple’s board 9 3.3. Reforms in corporate governance 10 4. Apple’s succession
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| Apple Apple Inc. is one of the most successful companies in the United States and in the world. Apple Inc. is a multinational company that specializes in the manufacturing of electronic equipment like smartphones‚ software and computers. The company is well known to everyone for products like iPhone‚ Macintosh‚ iPad and iPod. Apple came into existence as the joint effort of Steve Jobs and Steve Wozniak. Wozniak was the mind behind the technology while Jobs was mind behind the marketing strategies
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Mendel Paper Company Mendel Paper Company has been doing relatively well with the sales of computer paper‚ napkins‚ place mats‚ and poster board. With more people eating out‚ the demand for napkins and place mats have increased. Computer paper and poster boards have slowly increased in demand as well. However‚ there is concern at the company with the fixed cost of operations. Marlene Herbert‚ the plant superintendent‚ said‚ “As we have automated our operation‚ we have experienced increases in fixed
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Apple changed its company name from Apple Computer to Apple Inc in 2007. And with this name change‚ the chief element of Apple strategy is to let consumer know‚ it is not just a computer company‚ but a company provide other products‚ such as iPod‚ iTunes‚ and iPhone. In Sculley Years‚ Apple’s chief element was to be versatile compare to IBM‚ and it will be the complete desktop solution with desktop publishing. Also‚ Mac wants to have a closer relationship with its customers‚ which is called love
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Apple – Technology Business Apple Inc. is an American multinational corporation headquartered in Cupertino‚ California‚ that designs‚ develops‚ and sells consumer electronics‚ computer software‚ online services‚ and personal computers. Its best-known hardware products are the Mac line of computers‚ the iPod media player‚ the iPhone smartphone‚ and the iPad tablet computer. Its online services include iCloud‚ iTunes Store‚ and App Store. Their main purpose is to maintain and continue their excellent
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Value innovation Company: Apple Product: iTunes Store In the dusk of the 19th century Sony was only the big player of the music industry. Its innovative product “Walk-Man” changes the way that people used to listen the music. In other word Sony brings the music system from the room to the road. But after the invention of MP3 formats‚ the bulk and the electromechanical Sony player losses its grip in the market.
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Case 3: Apple Inc. I. Introduction Apple Computer is an innovative company evolving on the multimedia and high technology market. It is present on hardware and software markets‚ as well as in the on-line services market. Its highly diversified offer makes Apple Computers a company that is very hard to manage. Steve Jobs and Steve Wozniak created the company in 1976. They wanted to “change the world through technology” by creating the personal computer (PC). The launch of Apple II in 1978 was the
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1 Explain creativity and innovation and in your point of view‚ why both creativity and innovation are vital in the business context. Support your answer with relevant examples. Creativity is the ability to think widely‚ to generate new ideas and connect ideas and have a free minded to approach matters. Innovation is the production or implementation of ideas (Naiman‚ 2011). Innovation involves introducing of new concept towards existing products or services or processes to make them better. Generally
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