Analyzing Retail Concept Store: EXCELSIOR By: Cheryl Angeline
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out that Sears did engage in the Elf initiative for two reasons. On the one hand‚ it wanted to acquire new customers and persuade competitors’ customers and on the other hand to build relationships with the existing customers in order to retain them. Having this in mind‚ one could argue that all customers (loyal or not‚ new or existing) will benefit from the Elf program and that all shoppers represent a firmly good and promising target for such an initiative. With the Elf program‚ Sears will be in
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Sears‚ Roebuck and Co. Vs. Wal-Mart Stores‚ Inc Problem: Don Edwards‚ a recent MBA graduate has been asked to analyze the financial performance of Sears and Wal-Mart. Although Wal-Mart is the industry powerhouse‚ its 20% return on equity (ROE) lags behind that of Sears’ 22%. Analysis: Wal-Mart operates fewer stores than Sears but is ahead in terms of total selling area by a ratio of 3.4:1. Between 1995 and 1997‚ Sears’ retail store revenue per selling square foot was not only lower
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Rescue Sears Background summary: Sears is one of the largest retail stores in the US and has a wide range of subsidiaries. It established major national brands‚ such as Kenmore‚ Craftsman‚ Lands End‚ and DieHard which are all highly valued. After it merged with Kmart in 2005‚ the company began renovating some Kmart stores and converting them to the Sears format. Its current products are diverse‚ including household hardware‚ home appliances‚ electronics‚ clothing‚ office supplies‚ etc. Sears‚ like
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Education 3 4. Hair J.‚ Money A.‚ Page M.‚ and Samouel P. (2007) Research Methods for Business. England: John Wiley & Sons 5 6. Laroche‚ M.‚ Nepomuceno‚ V. M.‚ and Richard‚ O. A. (2010) ‘How do involvement and product knowledge affect the relationship between intangibility and perceived risk for brands and product categories?.’ Journal of Consumer Marketing 27‚ (3) 197-210 7. McGivern‚ Y. (2006) The Practice of Market and Social Research. England: Pearson Education 8 9. Molina E. M. and Saura G. I.
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CONVERSION OF FOOTFALLS IN RETAIL STORES” Abu Bashar‚ Assistant Professor‚ Brown Hills College of Engg & Tech.‚ Faridabad‚ Haryana‚ INDIA ABSTRACT In this research paper efforts have been made to explore various factors which affect the behavior of consumers in a retail outlet. A random sample of respondents visiting retail outlets has been considered for the present study. The paper mainly focuses towards various factors which affects the decision of the consumer in the store while they visit there
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The overseas development of Fast Fashion Retailing The case study of Topshop Research Proposal Student No.: 8391462 Name: Zhenni Qiu Research topic In the final dissertation‚ I want to do some research in the overseas development of fast fashion retailing. As Topshop‚ one of the most popular fashion brands in UK‚ but less shops overseas‚ I want to analyze the environment in China and the difference between its original and emerging markets to find its best way to develop in a foreign country
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traffic in stores. Objective A1: Through the course of a five to ten-year time frame Sear Holding Co. will slowly begin to reinvest in smaller Sears and Kmart stores by installing better lighting‚ new shelving and updating product displays‚ this design should reposition merchandise to maximize sales. Objective A2: Within a one to five-year time frame Sears Holding Co. will improve customer service through employee training and reduce turnover by offering better benefits and each store must hold
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and executives can be found at the end of this article The influence of brand recognition on retail store image Stephen S. Porter and Cindy Claycomb A well-recognized and accepted brand image is one of the most valuable assets a firm possesses. Brand managers and manufacturers are concerned with managing brand equity and capitalizing on the value of a brand image (Aaker‚ 1991). A product or retail establishment has many associations which combine to form its total impression. Few would argue
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1. How do the retailing strategies of Sears and Walmart differ? Company Background-Sears • Founded in 1891‚ operated solely as a catalog business • In 1924‚ expanded into retail stores in shopping mall ▫ Sold a variety of merchandise including apparel‚ cosmetics‚ jewelry‚ electronic‚ household appliances…. • Early 1980s‚ faced with declining market share ▫ Target audience of middle class female shoppers ▫ Slogan ”Come see the softer side of Sears” Company Background-Walmart • Founded in 1962‚ opened
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