III. Market Audit and Competitive Market Analysis Guideline I. Introduction The marketing audit is a fundamental part of the marketing planning process. It is conducted not only at the beginning of the process‚ but also at a series of points during the implementation of the plan. The marketing audit considers both internal and external influences on marketing planning‚ as well as a review of the plan itself. II. The product Collection Topshop is all about refusing to be pigeonholed
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Luxury Brands: What Are They Doing About Social Responsibility? David S. Waller‚ Marketing Discipline Group‚ University of Technology Sydney Anurag G. Hingorani‚ Marketing Discipline Group‚ University of Technology Sydney Abstract Although luxury goods may be synonymous with extravagance‚ lavishness‚ and even waste‚ it may appear to be a contradiction that a number of companies that manufacture and sell luxury brands have also discovered the value of being socially responsible. With growing criticism
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Giovanni Chirico HULT International Business School April 20‚ 2014 INDITEX GROUP Global Strategy - Abbey Road Executive Summary At the beginning of every successful business is a vision‚ strategy ‚ mission and values . Inditex he created a unique business model in the world that is characterized by speed‚ innovation and flexibility. What started as a small store‚ has become he No. 1 textile retailing worldwide. Inditex ‚ with its particular business model has revolutionized the fashion
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(TCO I) Marianne Jennings wrote an article‚ “Why an International Code of Ethics would be good‚” which was assigned to be read at the beginning of the course. As you have worked throughout this session‚ you should have considered this article and how it may or may not have impacted different situations in the world economic/business/legal/political environments. The essay you will write on the next question should show that you have read Marianne’s article and can apply her theories and thoughts
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History and Literature I Vielle: A Short History Bowed instruments have been around since the ninth century AD‚ according to Werner Bachmann‚ author of The Origins of Bowing. They originated in Central Asia‚ where they produced very fine hunting bows‚ which eventually developed into the first musical bows. In the tenth century‚ bowed instruments had traveled to the lands of the Islamic and Byzantine Empires. (Remnant‚ 1989) In the eleventh century‚ the vielle was depicted in Byzantine manuscripts
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understand the future of this brand in Kazakhstan. Part I History Zara is the flagship chain store of Inditex Group owned by Spanish company tycoon Amancio Ortega‚ who also owns brands such as Massimo Dutti‚ Pull and Bear‚ Oysho‚ Uterqüe‚ Stradivarius and Bershka. The group is headquartered in a Coruna‚ Galicia‚ and Spain‚ where the first Zara store opened in 1975. It is claimed that Zara needs just two weeks to develop a new product and get it to
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1. a. Core competencies of Inditex Inditex’s infrastructure The six retailing chains: Zara‚ Bershka‚ Massimo Dutti‚ Pull and Bear‚ Stradivarius and Oysho were organized as separate business units‚ responsible for their own business strategies‚ product design and other activities. Nonetheless‚ coordination across the chains increased an expansion power of Inditex as the Group and induced the management to open some multichain locations (Gnemawat & Nueno‚ p. 8‚ 2006). Visionary management The founder
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University Babes – Bolyai Faculty of Economics and Business Administration IBM – International Business Management – 2nd Year -TOPSHOP International Strategies – Final Project Dumitrascu Elena Onitiu Anamaria Pascalau Anca – Diana Tatar Horatiu Table of Contents 1. Presentation of the Company ................................................................................................3 1.1. Topshop – Part of Arcadia Group .................................................................
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corporation and the world’s largest fashion group. It is made up of almost a hundred companies dealing in activities related to textile design‚ production and distribution and owns brands like Zara‚ Massimo Dutti‚ Bershka‚ Oysho‚ Pull and Bear‚ Stradivarius‚ Zara Home‚ and Uterqüe. The purpose of this Company is: The manufacture‚ marketing at any stage‚ importation‚ export and wholesale and retail of all kinds of textile raw materials‚ yarns‚ cloths‚ fabrics and finished apparel and home products
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current chairman of Inditex. He is also Spain ’s richest man. Inditex runs over 4500 stores worlwide for different brands: • Zara International (833 stores) • Pull and Bear (423) • Massimo Dutti (360) • Bershka (354) • Stradivarius (257) • Oysho (146) • Zara Home (105) • Lefties () In Romania‚ Inditex is in a continuous development and has at this time 37 stores in the most important cities of Romania . Most stores are corporate-owned since franchises
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