El Caso Zara Dirección de Marketing – Universidad de Valladolid Isabel Gamazo Sara Granero Raúl Canal Álvaro Zubizarreta Objetivos Describir el entorno en el que se desarrolla la actividad de Zara. Examinar el comportamiento y las motivaciones de los consumidores en el mercado de la moda actual. Estudiar las características del mercado de la moda y comprender como lo aborda la empresa: Segmentación Posicionamiento Diferenciación Comprender el entorno competitivo de la empresa. Analizar la
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Clothing‚ Accessories | Revenue | €10.41 billion (2008)[1] | Operating income | ▲ €1.609 billion (2008)[1] | Net income | ▲ €1.253 billion (2008)[1] | Employees | 89‚110 (2008)[1] | Subsidiaries | Zara‚ Pull and Bear‚ Bershka‚Massimo Dutti‚ Stradivarius‚Oysho‚ Zara Home‚ Uterqüe | Website | www.inditex.com | Inditex‚ INdustrias de DIseño TEXtil‚ S.A.‚ (English: Textile Design Industries‚ Inc.) (BMAD: ITX)‚ is a large Spanish corporation and one of the world’s largest fashion groups. It is made
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fashion retailers in the world. The Inditex Group is made up of more than one hundred different companies which each have helped gain the success of the group. The Fashion Companies owned by the group include Pull and Bear‚ Massimo Dutti‚ Bershka‚ Stradivarius and Zara being its Flagship chain store. The headquarters of the group is located In A Coruna‚ Spain which is the city in which Inditex first began and opened its first Zara store during nineteen seventy five. "The group’s success and its unique
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INDITEX GROUP Inditex is a fashion retrailer company maded up of more than 100 companies working in the fashion and manufacturing market. Some of the most famous brands that it includes are : Zara‚ Pull & Bear‚ Massimo Dutti‚ Bershka‚ Stradivarius‚ Oysho‚ Zara Home and Uterqüe. The company has 5.618 stores in 84 markets all over the world. The chairman of Inditex‚ Amancio Ortega Gaona‚ started working as a designer from late 70’s. The first Zara’s store was opened in 1975‚ ten years later
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Spanish retailer goes to the top of world fashion Zara (www.inditex.com) is a fashion retail chain of Inditex Group owned by the Spanish businessman‚ Amancio Ortega‚ who also owns brands such as Massimo Dutti‚ Pull & Bear‚ Oysho‚ Uterqüe‚ Stradivarius and Bershka. The Inditex group (of which Zara is a part) is headquartered in La Coruña‚ northwest Spain‚ where the first Zara store opened in 1975. It is claimed that Zara needs just two weeks to develop a new product and get it to stores‚ compared
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512 employees worldwide. Inditex‚ one of the world’s largest fashion retailers‚ has more than 5‚000 stores in 85 markets worldwide. In addition to Zara‚ the largest of its brands‚ Inditex owns other concepts: Pull&Bear‚ Massimo Dutti‚ Bershka‚ Stradivarius‚ Oysho‚ Zara Home and Uterqüe. The Group also encompasses more than 100 companies engaged in a range of activities in the textile and fashion design‚ manufacturing and distribution businesses. Its unique management model‚ based on innovation and
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According to the Zara case the SWOT analysis have the ability to do the following: 1- The ability to get product to the market quickly within 2 weeks. 2- Zara have 7 chains: Zara (including Zara kids and Zara home) pull and pear‚ Massimo‚ Dutti‚ Stradivarius‚ Bershka‚ Oysho and uterque. 3- The company has more than 5‚618 stores in 84 countries. 4- The stores are stocked with new designs twice a week as clothes are shipped directly to the stores from the factory. 3. What competitive advantage
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unemployed and full-time educated or part- time employed and part- time educated‚ because they are still in school or studying and if they work they can only do that in the evening‚ after school/ university. They often shop at brands like Zara‚ Mango‚ Stradivarius and Massimo Dutti because they feel that it represents their style without being over-expensive. My Target Audience is either single or in a not very serious relationship‚ which results in them caring very much about their physical selves‚ the
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latest designs into stores. BACKGROUND About ZARA Zara is a flagship brand of the Spanish retail group‚ Inditex group. Inditex is the world’s largest fashion group‚ which owns other fashion brands such as Pull & Bear‚ Massimo Dutti‚ Bershka‚ Stradivarius‚ Oysho‚ Zara Home‚ Lefties and Uterqüe. It was founded in 1975 by Amancio Ortega‚ when he decided to expand his factory in Arteixo by opening a store in La Coruña. Zara has expanded since and currently operates a total of 1‚671 stores in continents
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kinds of trims & accessories. • Taking care of R & D department. Working with following customers: 1. Gruppo Coin ‚OVS (Italy) 2. ZARA TRF & ZARA BASIC(ITX TRADING) 3. STRADIVARIUS (ITX TRADING) 4. Bon Ton‚ Connor (USA) 5. POINT ZERO (CANADIAN CUSTOMER) Dec 2010 – Feb 2012 date BITOPI GROUP. (GARMENTS MANUFACTURER) [Job Title] SR. Merchandiser (Woven Division) • Taking
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