Website Brand Quantity Zara 1‚134 Pull and Bear 520 Massimo Dutti 426 Bershka 510 Stradivarius 383 Oysho 293 Zara Home 205 Kiddy ’s Class/Skhuaban 230 TOTAL 3‚701 Inditex‚ as stated on its website‚ is one of the world’s largest fashion distributors: nearly 6 million of items were put on the market in 2006 (Figure 1). With eight sales concepts Zara‚ Pull and Bear‚ Massimo Dutti‚ Bershka‚ Stradivarius‚ Oysho‚ Zara Home and Kiddy ’s Class they boast nowadays 3‚701 stores in 68 countries‚ distributed
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was operating 1‚284 stores world wide and had total revenue of 3‚250 million. Inditex’s headquarters and its major assets are located in the Galacia region of Spain. Inditex also operates five other chains: Massimo Dutti‚ Pull and Bear‚ Bershka‚ Stradivarius and Oysho. Zara owns both its production and retail units which give the upper management a better overall control. They have successfully integrated Information Technology into their business model. They also have great international growth
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Inditex is one of the world’s largest fashion retailers‚ welcoming shoppers at its eight store formats -Zara‚ Pull & Bear‚ Massimo Dutti‚ Bershka‚ Stradivarius‚ Oysho‚ Zara Home and Uterqüe - boasting 6.104 stores in 86 markets. The Inditex Group is made up of more than 100 companies operating in textile design‚ manufacturing and distribution. The group’s success and its unique business model‚ based on innovation and flexibility‚ have made Inditex one of the biggest fashion retailers in the
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Broad Differentiation Some important tactics necessary to gain and maintain perceived uniqueness: 1. Developing innovative products/services for broad range of customers Zara creates a “fast fashion” concept which getting designs to customers quickly. It has more style than Gap‚ faster growth than Target‚ and logistical expertise rivaling Wal-Mart. 2. Significant investments in Marketing‚ Technology Development‚ Procurement & Customer Service ZARA takes just two weeks to get a new design
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and one of the world’s largest fashion retailers. It is made up of almost a hundred companies dealing with activities related to textile design‚ production and distribution. Its eight store formats: Zara‚ Pull & Bear‚ Massimo Dutti‚ Bershka‚ Stradivarius‚ Oysho‚ Zara Home and Uterqüe; boast 5.044 stores in 77 countries. Amancio Ortega is the founder and current president. Of Inditex’s total employees‚ over 80% of them are part of the retail sales force and 8.5% are in manufacturing‚ design‚ logistics
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children‚ and men through a prominent store like Zara and others. They are headquartered in Galatia to get the advantage of poor labor and other advantage. There are 6 chains that Inditex worked with which Pull and Bear‚ Massimo Dutti‚ Bershka‚ Stradivarius‚ Oysho and Zara. This are all the prominent chain. That are
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The role of market orientation on company performance through the development of sustainable competitive advantage: the Inditex-Zara case Andres Mazaira  University of Vigo‚ Oureuse‚ Spain E. Gonzalez  University of Vigo‚ Oureuse‚ Spain Ruth Avendano Ä University of Vigo‚ Oureuse‚ Spain Keywords Market orientation‚ Competitive advantage‚ Clothing industry‚ Organizational culture Abstract This paper has been developed as a part of research seeking to verify the effects of organisational
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Portugal‚ Andorra‚ UK‚ Israel‚ China‚ Cyprus‚ Malta‚ Sweden‚ Norway‚ Japan‚ Turkey‚ Canada‚ Argentina‚ Uruguay‚ Chile and‚ of course‚ Spain. Its main brands and stores are: ZARA‚ Pull & Bear‚ Massimo Dutti‚ Kiddy ’s Class‚ Brettos‚ Lefties‚ Stradivarius and Deep Blue Jeans. The most important of all the brands of the Group is Zara‚ which was the first to be created. It is specialised in men‚ women and children wear. Massimo Dutti is focused on young men and women who look for quality‚ whilst
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GM520ONO Legal‚ Political and Ethical Dimensions. Week 5 Midterm. 1. TCO B. Infuriated when Harry Reid is re-elected during the 2010 fall election‚ the Republican National Committee decides to take matters into its own hands. In 2011‚ the House of Representatives passes a new "Freedom isn’t Free Act" that requires that anyone who wants to vote in the 2012 presidential election must prove that they paid at least $200 in federal income tax in the past year‚ including people aged 18 (who typically
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Managing Customers and Markets Topic: Sustainability of H&M in Competitive Apparel Market Name: ** Summary: With an ever-increasing numbers of competitors gaining traction globally and more big retailers stepping into the low-cost fast-fashion industry‚ H&M has encountered difficulties in prolonging its competitiveness to retain consumers and surviving in the keen global apparel market. However‚ H&M has set its insight in finding new ways to maintain industry leadership
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