Zara is a flagship brand of the Spanish retail group‚ Inditex group. Inditex is the world’s largest fashion group‚ which owns other fashion brands such as Pull & Bear‚ Massimo Dutti‚ Bershka‚ Stradivarius‚ Oysho‚ Zara Home‚ Lefties and Uterqüe. It was founded in 1975 by Amancio Ortega‚ when he decided to expand his factory in Arteixo by opening a store in La Coruña. Zara has expanded since and currently operates a total of 1‚671 stores in continents
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coastline‚ approximately 300 miles from Madrid. Now the once small local apparel manufacturer has evolved into a flagship international group (The Inditex Group)‚ the parent of eight global retail chains‚ including Zara‚ Bershka‚ Massimo‚ Dutti‚ Stradivarius‚ and Oysho with a combined annual revenue of close to $21 billion in 2012‚ making its founder‚ Amancio Artego‚ one of the world’s wealthiest individuals. The aforementioned success is due in part to the group’s servicing the global fashion and
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Inditex and Zara Inditex is a global specialty retailer that designs‚ manufactures‚ and sells apparel‚ footwear‚ and accessories for women‚ men and children through its chains around the world. Inditex owns Zara‚ Massimo Dutti‚ Pull & Bear‚ Bershka‚ Stradivarius‚ and Oysho. Over 80% of Inditex’s total employees are part of the retail sales force and 8.5% are in manufacturing‚ design‚ logistics‚ and distribution. The remaining 11.5% are part of the corporate headquarters. Zara is the most profitable brand
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TABLE OF CONTENTS GROUP: - Introduction 4 - Industry Analysis - National and International environment 5 - PESTEL Analysis 6 - PORTER`s five forces 8 - Interview 12 INDIVIDUAL: - Company background 14 - PULL AND BEAR`s case 14 - Vision‚ mission and objectives 15 - Swot analysis 16 - The strategic management process 17 - The critical success factors 18 References 20 INTRODUCTION PULL AND BEAR is a textile
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Inditex runs over more than 5400 stores worldwide and owns brands other than Zara such as Massimo Dutti‚ Breshka‚ Oysho‚ Pull and Bear and Stradivarius. Inditex headquarters are located close to La Coruña in northwestern of Spain. The old shipbuilding town of La Coruña seems an unlikely
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Spanish retailer‚ Zara‚ has crafted a sweet success story riding on its image as a low-cost‚ high fashion store. Nirmalya Kumar and Sophie Linguri take to the High Street to look at Zara’s route from rags to riches. I n 1975‚ the first Zara store was opened in La Coruña‚ in Northwest Spain. By 2005‚ Zara’s 723 stores had a selling area of 811‚100 square metres in 56 countries. With sales of e3.8 billion in the financial year 2004‚ Zara had become Spain’s best-known fashion brand and the flagship
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AMANCIO ORTEGA: AN APPROACH TO PROCESS SKILLS Aritz Mancha Otano Managerial Work (MNP017FE) London Metropolitan University 24th of May‚ 2012 1 SUMMARY The aim of this paper is to show the importance of the process skills. In order to understand better the theory about process skills I have included the example of Amancio Ortega and his mastery managing processes. Amancio Ortega has created several processes in which he has based his success such as design‚ sourcing and production
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Kotler P. et al‚ (2008)‚ Principles of Marketing‚ 5th European edition‚ Harlow‚ Pearson Education Ltd. Company Case 19 Zara – the fast and furious giant of fashion One global retailer is expanding at a dizzying pace. It is on track for what appears to be world domination of its industry. Having built its own state-of-the-art distribution network‚ the company is leaving the competition in the dust in terms of sales and profits‚ not to mention speed of inventory management and turnover. Wal-Mart
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Krispy Kreme and Tim Hortons‚ each with over $620 million in total sales. (2002 Sales for Winchell’s Donut House and LaMar’s not provided.) KRISPY KREME’S BROAD DIFFERENTIATION STRATEGY Krispy Kreme Doughnuts (KKD) projects an image as "the Stradivarius of doughnuts‚" creating a unique enriching experience that increasingly gains customer enthusiasm and loyalty. Krispy Kreme’s melt-in-your-mouth‚ hot‚ sugar-glazed doughnuts‚ the "doughnut theater‚" and the "HOT DOUGHNUTS NOW" feature are clearly
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Table of Contents1.0 Executive Summary32.0 Situation Analysis42.1 Environment42.1.1 Demographic environment42.1.2 Economic Conditions and trends42.1.3 Social-Cultural environment42.1.4 Technological environment52.1.5 Political Legal environment52.1.6 Natural environment52.1.8 Environmental Opportunities52.1.9 Environmental Threats62.2 Industry62.2.1. Suppliers62.2.2 Consumers62.2.3 New Entrants72.2.4 Competitors72.2.5 Substitute Products (Threat of Substitute products)82.2.6 Industry Opportunities82
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