Clean Edge Razor-Case Analysis Executive summary Paramount is planning to launch a non disposable razor ‘Clean Edge’. This company is a market leader in the non disposable razor market. Currently it is offering Paramount pro and Paramount Avail. The product based categorisation in hair removal market is non disposable razor‚ disposable razor‚ cartridges‚ shaving cream and depilatories. The non disposable razor and refill cartridge market is divided into three segments based on price and quality
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Clean Edge Razor Case 1. What is the marketing management problem or opportunity the case protagonist faces? Paramount must decide how it wants to position the Clean Edge Razor in the market. With the men’s grooming market segment poised for growth‚ it must figure out where the most profit opportunity lies (i.e.‚ super-premium‚ mainstream‚ etc.) and then proceed with an implementation plan. 2. What alternative courses of action can the protagonist pursue to address the case problem? One
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CASE ANALYSIS OF CLEAN EDGE RAZOR Submitted by BrandMasters Fatima Dilruba (B13085) Bhavya Singla (B13080) S Jayaram (B13110) Case Analysis of Clean Edge Razor Problem Statement Paramount Health and Beauty Company developed the Clean Edge Razor‚ a technologically advanced non disposable razor. The company now has to study and segment the market environment and find a suitable target to successfully position and launch their product. Situational Analysis General Market Profile
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“Off the Edge” is a documentary that was aired on the 28th of February by 60 minutes. It is about JT Holmes‚ a real life Superman but the intent is to convince us that extreme sports are not as wreckless as many in society believe. And that extreme sportsmen are not raging fools who throw themselves off the edges of cliffs to plummet to their deaths but trained professionals. The intent of the director has been represented and implicated in the documentary through the use of file footage‚ camera
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we operate some algorithm on these images. In this case this mathematical tool will be MATLAB which will provide or develop algorithm as per our need. In this particular project our emphasis is on developing algoritm which is used for edge enhancement and edge detection. We will see some other intensity transformation algorithms and image enhancement terminologies which are generally needed in Digital image processing. CHAPTER 2: FUNDAMENTALS OF DIGITAL IMAGE PROCESSING Model of Simple Image
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In the article‚ “Nah‚ We Straight” by Vershawn Ashanti Young‚ debates the importance of code-switching especially in today’s society. Young defines code-switching “as the use of more than one language or languages variety concurrently in conversation” (Young 149). Code-switching is changing your language‚ grammar or style‚ to appeal to a certain social group within society. I agree with Young because this is an issue‚ particularly in America because the code-switching can correlate to one’s race
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memorandum to: stuart quimby‚ albert rosenberg‚ william kim and Shareholders from: jackson randall subject: paramount clean edge date: 8/16/2010 After extensive and exhausting research for the past few months on our newest product “Clean Edge”‚ in which many of our internal departments and managers have contributed invaluable knowledge‚ time and energy in seeing that Clean Edge has an efficacious launch in the super-premium non-disposable razor market‚ I was appointed by Mr. Quimby to spearhead a
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Clean Edge Razor- Case Analysis Introduction Paramount Health and Beauty Company has developed a new razor called Clean Edge. Paramount needs to decide between launching this razor in a niche or mainstream position. After analysis‚ we recommend that Paramount launch Clean Edge in niche position. Analysis of Clean Edge Financial Analysis Launching Clean Edge as a niche product would require significantly less ad expense compared to attempting a mainstream positioning‚ $15 million compared
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To What extent are subcultures such as Goth‚ Dance or Hip Hop‚ types of consumption of media popular culture‚ rather than styles of resistance? One problem in analysing a type of youth culture is measuring the extent to witch it is a response to a culture deliberately manufactured for marketing and consumption of cultural products. I would say to some extent all subcultures consume part of popular culture‚ but it does vary from which culture a person is apart of‚ E.G you can look at the Goth type
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million to use mainstream strategy to promote Clean Edge Razor‚ the expense will account for 87% of the company’s annually marketing budget‚ which will definitely squeeze the budget of Paramount’s other cash cow products‚ and thus cause the tremendously potential risks on other product’s competitiveness in Moderate and value market. Secondly‚ after deducting the cannibalization effect‚ the profit come from “Paramount’s new customers” who buy Clean Edge Razor under niche strategy scenario in Year 1&
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