South Delaware Coors‚ Inc. Point of View Larry Brownlow Objective To ascertain whether applying as a Coors distributor in South Delaware is a good opportunity or not Statement of the Problem Larry Brownlow is in need of reliable and relevant marketing research that would help him estimate the feasibility of the project Areas of Consideration 1. Budget. Larry has about $15‚000 for feasibility research purposes. 2. Researches/Studies. a. National and Delaware Per Capita Beer Consumption
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South Delaware Coors‚ Inc. Case Study Problem Mr. Larry Brownlow needs to decide whether or not to apply for the Coors distributorship in southern Delaware. SWOT Analysis This outlines the strengths‚ weaknesses‚ external opportunities and threats that will aid Mr. Brownlow in making a decision. Strengths • Coors brand is a well established brand • Product is profitable • Socially Responsible and “ Green” organization • There is a demand for the beer • Mr. Brownlow (Manager) has
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facing Mr. Larry Brownlow is a tough one. He is young with minimal money to work with. This shows that he must be careful and research all of his investing activities closely. The problem that faces him is deciding if opening a Coors Beer brewery in his area of Delaware is a profitable investment. The beer is obviously not widely carried in the area so that makes the situation that much harder. He has less information to work with. This is why he contacted the Manson Research Firm. That presents
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Case Study # 1: South Delaware Coors‚ Inc. Analysis Summary Main Problems Two issues are present in the case. The first is a decision on what research should be conducted by Manson and Associates to allow Larry Brownlow to estimate the feasibility of a Coors beer distributorship for a two-county area in Delaware. This issue is evident‚ even stressed‚ throughout the case. The second issue is a decision on whether or not the distributorship is feasible or‚ in other words‚ a go/no-go decision
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Executive Summary Coors is a familiar brand name to most beer drinkers or those that indulge in alcoholic beverages. What may not be known in detail are the positive and negatives business trials and tribulations that have been endured by the company. The company dates back to 1873‚ where two German immigrants partnered to establish the brewery in Golden‚ Colorado. One notable fact is that Coors‚ who only invested a ninth ($2000) of what his partner Schueler
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South Delaware Coors Inc. Case #1 Problem Statement In 1873‚ Adolph Coors built a small brewery called Coors in Golden‚ Colorado. Now‚ as of 2014‚ this small brewery has become the largest single brewery facility in the world. Over the years‚ the company has expanded their market and has become the third largest brewer in the United States. Larry Brownlow‚ a young entrepreneur‚ wanted to operate his own business after completing graduate school. He agreed to a distributorship opportunity with
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------------------------------------------------- Case 4.0 Adolph Coors ------------------------------------------------- Index Index 2 Introduction 3 Background 3 Porter’s 5 forces analysis 5 SWOT 13 PESTDN 21 Generic Strategy 23 Current Strategy 24 Cluster Analysis 24 The value chain for Adolph Coors Brewery 26 Balanced Scorecrad 31 Hill & Slack models 32 The Wheel of Consistency explanation 39 Core competencies 40 Strategy 41 ------------------------------------------------- Introduction In this case an analysis
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Analysis: Using the Consumer Questionnaire Results‚ 62.1% of consumers surveyed has consumed Coors in the past; also 48.8% liked or strongly liked Coors. We also learned in this questionnaire that 65.2% bought their beer from supermarkets. From this consumer analysis‚ Larry could invest in Coors and make his main availability of product at supermarkets. According to the Retailer Questionnaire Results‚ Coors has the same taste as Miller and Miller Lite‚ but it is more expensive than the other brands
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Adolf Coors Case Questions 1. Why did the U.S. brewing industry consolidate? The U.S. brewing industry consolidated because of declining beer prices but increasing input costs‚ differentiation‚ and intensified advertising. The larger brewers could withstand the pressure of declining beer prices as the demand grew with increasing input costs by expanding distribution and thus‚ their market. They also opened new distribution centers to lower transportation costs. The larger brewers also began differentiating
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first opened by Adolph Coors‚ Sr.‚ in Golden Colorado in 1873‚ and then Adolph Coors‚ Jr.‚ stepped in 1929 when his father died. In 1933‚ prohibition was repealed and Coors sold as many as 90‚000 barrels of beers‚ and began to expand outside Colorado by adding Arizona to its distribution territory. During the 1930s‚ Coors also expanding their territory onto eight other western states: Idaho‚ California‚ Kansas‚ New Mexico‚ Nevada‚ Utah‚ Oklahoma‚ and Wyoming. By 1941‚ Coors had introduced its premium
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