1 Apple Inc. is an American multinational corporation that designs and markets consumer electronic‚ software and personal computers. The mission statement of Apple is “Apple designs Macs‚ the best personal computers in the world‚ along with OS X‚ iLife‚ iWork‚ and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple reinvented the mobile phone with its revolutionary iPhone and App Store‚ and has recently introduced its magical iPad which
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Introduction There’s some evidence that Apple Inc.’s strategy to increase its share of the fast-growing smart phone market in India may be working. Apple’s shipped 252‚000 iPhones to India in the last quarter of 2012‚ three times the number in the previous three months‚ according to new data by Singapore-based mobile research firm Canalys. The figure was more than double from the same quarter a year earlier‚ the data showed. Apple launched the iPhone5 in India in November to coincide with the Hindu
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1. Get a launch sponsor and co-promote. Hook up with a company that could benefit from being associated with this app. 2. Get reviews of your app placed at such sites as AppStoreApps.com‚ the Apple iPhone Apps blog‚ AppSafari‚ 148apps.com‚ AppCraver‚ iPhone Application List‚ AppShopper and AppRater. 3. Word of Mouth is still one of the most powerful marketing tools available. Use PR to fuel a highly-successful word of mouth campaign. 4. Add new features to your app over time. Feature
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high due to the existence of patents‚ high fixed costs and economies of scale‚ regulation‚ and brand loyalty. The individual market participants engage in attempts at product differentiation‚ some being more successful than others. The standout is Apple‚ which has successfully
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Apple established itself as a successful employer by taking care of its employees and ensuring their proper conduct. The information regarding Apples’ four integrity principles is explained on their company website. These are drafted into code of conduct and all the employees are believed to follow them. As many products are outsourced to low wage countries‚ ensuring that suppliers don’t take undue advantage of the workers in these countries‚ Apple has drafted a supplier’s code of conduct too and
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A. Company Analysis Company Information (source Apple’s latest annual report on their web site) Apple Computer‚ Inc. was incorporated in 1977. Products include personal computers and related software‚ services‚ peripherals‚ and networking solutions; line of portable digital music players along with related accessories and services; personal communication devices; online sale of third-party audio and video products. Products sold worldwide through online stores‚ retail stores‚ and
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BRAND POSITIONING Singapore Market Size Zara’s size is at 1.3% of Singapore apparel industry‚ 6th place after other brands like Mango‚ Guess‚ Esprit‚ Raoul and Giordano. Vision “ZARA is committed to satisfying the desires of our customers. As a result we pledge to continuously innovate our business to improve your experience. We promise to provide new designs made from quality materials that are affordable” Mission Statement “Through Zara’s business model‚ we aim to contribute to
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Apple iPad Week 2: Case Study Analysis Carina Reyes Information Systems Dr. David Borghese 10 September 2012 | Apple iPad Week 2: Case Study Analysis Summary of Case Study: The iPad is the first device that consumed all types of content from a variety of publishers and media in the industry. The original innovation can be traced back to a different time for Apple. As far back as 1987‚ Apple originally developed one of the first “tablet” under the leadership of defunct CEO
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Business Analysis of Apple Incorporated Sarah Norton MGT/521 May 16‚ 2011 Jerry Davis Business Analysis of Apple Incorporated Apple Incorporated is a company that has made their mark in designing and marketing electronics‚ computer software‚ and personal computers. Some of Apple Incorporated’s most notable products include the Macintosh computer‚ the iSeries; iPod‚ iPhone‚ and iPad. Along with these computer applications Apple Incorporated
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INSTITUTE OF ENERGY MANAGEMENT & RESEARCH‚ GURGAON STRATEGIC MANAGEMENT PROJECT REPORT STRATEGY MANAGEMENT AT APPLE‚ INC. 1. 2. 3. 4. 5. PRESENTED BY: Group 11 Kapil Bhati (19) Kumar Rathnam (21) N Praveen Kumar (29) Nikhil Yadav (30) Sharath Babu (46) Date: April 3‚ 2012 Contents 1. 2. INTRODUCTION .................................................................................................................. 3 APPLE: BRIEF HISTORY ......................................
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