Executive Summary Sonic is the largest drive-in chain in the United States. Under the slogan "America’s Drive-In‚" a Sonic features fast service by roller-skating carhops and unique menu items that cannot be found at McDonalds‚ Burger King‚ or Wendys. Sonic restaurants operate in 27 states so it is smaller than leading fast food chains however it is still a significant competitor. Founded by Troy Smith and Charlie Pappe in 1953‚ Sonic went from a single root beer stand to a popular franchise
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THE ASSOCIATION OF BUSINESS EXECUTIVES CERTIFICATE The Business Environment SPECIMEN QUESTION PAPER Answer any FOUR questions Q1 (a) Explore the main characteristics of a ‘fully-planned economy’. (10 marks) (b) Discuss why in practice it is more likely that a country will have a ‘mixed economy’. (15 marks) (Total 25 marks) Q2 (a) Discuss the reasons why an interventionist approach has been favoured by the European Union in its relations with industry. (15 marks) (b) Review the potential
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Analysis of Strategic Persistence or Reorientation Analysis of Strategic Persistence or Reorientation One of the problems managers face today is the challenge of making their company productive‚ profitable‚ and achieving long-term organizational goals. This requires the ability of the manager to maximize on their proficiency in current business practices‚ while maintaining a level of flexibility as it applies to changing the strategic direction of the organization. Strategic reorientation is
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GREEN MARKETING IN THE AUTOMOBILE INDUSTRY ABSTRACT Green marketing in automobile industry Green marketing is the marketing of products that are presumed to be environmentally safe. Thus green marketing incorporates a broad range of activities‚ including product modification‚ changes to the production process‚ packaging changes‚ as well as modifying advertising. Other similar terms used are Environmental Marketing and Ecological Marketing. Green‚ environmental and eco-marketing are part of the new
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CSR PRACTICES IN TOURISM AND HOSPITALITY Content Executive Summary As the world’s largest hotel company by rooms‚ InterContinental Hotels Group (IHG) are always under public scrutiny for every action that they do. All the actions have a direct impact socially‚ culturally‚ economically‚ environmentally and politically. Zooming in on the corporate social responsibility (CSR) in particular‚ we are going to evaluate the strategies and
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------------------------------------------------------2 Part A: Woolworths Ltd Strategic Analysis---------------------------------------------------------------2 SWOT analysis for Woolworths Ltd------------------------------------------------------------------------3 Key Capability Analysis---------------------------------------------------------------------------------------4 Major stakeholder analysis for Woolworths Ltd---------------------------------------------------------5 Assessment
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stakeholder expectations.” (Johnson & Scholes 2008) In every organization managers make strategic decisions to address the changing environment of the business in order to gain competitive advantage. These decisions are usually complex in nature which can affect the operational decisions of the business and is usually made in situations of uncertainty. This assignment is to provide a strategic Fit Analysis of Starbucks India within the International business segment. 1.1 Overview of Starbucks
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STRATEGIC MANAGEMENT COURSE NOTES Pearce II and Robinson Jr (1997) define strategic management as “the set of decisions and actions that result in the formulation and implementation of plans designed to achieve a company’s objectives”. Critical tasks: Formulate the company’s mission including broad statements about its purpose‚ philosophy and goals Develop a company profile that reflects its internal conditions and capabilities Assess the company’s external environment‚ including both the
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Wal-Mart Stores‚ Inc.: A New Set of Challenges Part I Strategic Direction Mission: Wal-Mart is an American based discount retailing store that implements that lower prices will result in higher sales volume‚ so to continue to provide customers with quality goods at everyday low prices will keep our customers satisfied and coming back. Objectives: Short Range: · To have 90% of the customers leave the store satisfied with their experience at the store. Long Range: · To
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the fiscal year ending January 31‚ 2002‚ Wal-Mart had $219 billion in sales and $6.6 billion in net income. It employs over 1 million people in the United States at 3‚400 stores and 1.4 million people worldwide at 4‚500 retail units in 10 countries: the United States‚ Mexico‚ Puerto Rico‚ Canada‚ Argentina‚ Brazil‚ China‚ Korea‚ Germany‚ and the United Kingdom (where it owns the ASDA chain of supermarkets). Sam Walton‚ the founder of Wal-Mart‚ opened the first Wal-Mart store in Rogers‚ Arkansas
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