Background 2 SWOT’S analysis 2 Market segmentation/ target market 3 Marketing Mix 4 Product 4 Prices 4 Place 5 Promotion 5 Suggestions 5 Conclusion 6 Referencing 6 Introduction Marketing is defined as the process which companies create value for customers and build strong customer relationships. (Kotler & Armstrong‚ 2010).Nowadays‚ the competition among airline industries is very challenging as more low-cost airlines were blooming
Premium Low-cost carrier Airline Marketing
Marketing Principles Assignment one Air Asia Section 101 Ibrahim K. Al-Zuwaid 200800196 Company Case Q. What are the micro and macro environmental factors that have contributed to the early success of Air Asia? Micro factors: 1. Fernandes (the CEO of Air Asia) contributed heavily to the success of Air Asia. He was seen working alongside with the employees as a baggage hander to get to know his staff members and to listen to the customer’s wants and needs. Mr. Fernandes
Premium Tony Fernandes Low-cost carrier
South Africa’s airline industry’s companies have been fighting to stay in the black over the past year‚ with SAA getting a R6bn recapitalization (which they claim is not a bail-out)‚ new entrants like Velvet Sky not lasting a full 12 months in the industry and established low cost carrier company Kulula.com’s parent company Comair slipping into the red for the year ended December 2011 (Comair declares six-month loss amid rising costs‚ (n.d)). I will be discussing the macro-environmental forces that
Premium Low-cost carrier Airline Southwest Airlines
The Report of Low-Cost Carriers Table Of Content 1. 2. 3. 4. 5. 5.1. 6. 7. 8. Abstract ..................................................................................................................................................... 2 Background information ........................................................................................................................... 2 The Low-cost carriers Business Model ...........................................................................
Premium Low-cost carrier Airline
ERAU With airline deregulation and the spread of increased competition to airline markets around the world‚ control of operating costs and improved productivity have become critical to the profitability of airlines. The emergence and rapid growth of “low-cost” airlines is due in large part to their ability to deliver air transportation services at substantially lower costs and at higher levels of productivity than the traditional “legacy” airlines. In response‚ legacy airlines have had to find
Premium Low-cost carrier Qualitative research Research
Introduction The airline industry has been plagued by factors such as overcapacity‚ commoditization of offerings or competition‚ high level of rivalry‚ entry of low cost carriers. other factors include several macro-level socio economic troubles‚ SARS crisis‚ 9/11 attacks‚ bird flu‚ Asian Tsunami and other terrorism concerns‚ due to this there has been a big impact on airline profit. As market condition is continuously changing‚ it is difficult to predict the future of the airline industry. the overall
Premium Airline Low-cost carrier Southwest Airlines
Low-Cost Carrier A low-cost carrier or low-cost airline (also known as a no-frills‚ discount or budget carrier or airline or cheap flight) is an airline that generally has lower fares and fewer comforts. To make up for revenue lost in decreased ticket prices‚ the airline may charge for extras like food‚ priority boarding‚ seat allocating‚ and baggage etc. The term originated within the airline industry referring to airlines with a lower operating cost structure than their competitors. While the
Premium Airline Low-cost carrier US Airways
Multimedia University BRM8014 Advanced Marketing Case Writing The Low Cost Carrier Model - Air Arabia Student Name: Abdelbaset Queiri Student ID: 1111800065 1. Introduction Amidst the global crisis in the airline industry‚ figures from the International Air Transport Association (IATA) report that actual passenger traffic worldwide has increased 5.9% from the previous year for the period Jan-Sep 2006. Alarmingly‚ the Middle East has shown the strongest
Premium Airline Low-cost carrier Southwest Airlines
almost 30 years ago. Our old environment was highly regulated in terms of how the airlines operated economically. Before the Airline Deregulation Act of 1978 the CAB (Civil Aeronautics Board)‚ now the FAA (Federal Aviation Administration)‚ regulated all domestic air transport as a public utility‚ setting fares‚ routes‚ and schedules. The CAB was the driving force behind the entire airline industry. If an airline wanted to start service or change fares they would have to petition the CAB for that
Premium Airline Southwest Airlines Low-cost carrier
earthandascend to become the world’s best in year 2001. AirAsia continues to spread out the way for low-cost aviation through the innovation‚ efficient and passionate approach to businesswith a route a network that extent through over 20 countries. There are some companieswhich link withAirAsia such as AirAsia X‚ Thai AirAsia‚ Philippines’ AirAsia Inc.‚ AirAsiaJapan and Indonesia. In addition‚ for the vision part in AirAsia‚ AirAsia aims to be the largest low cost airlinein Asia and serving the 3 billion people
Premium Airline Low-cost carrier Southwest Airlines