Become the Leadership Position in Hong Kong of Their Core Busiess TABLE OF CONTENTS INTRODUCTION 1 Company Background 1 Company Objective 2 ENVIRONMENT ANALYSIS 2 CPM Matrix MARKETING SITUATION ANALYSIS 5 SWOT Analysis 7 BCG Growth-Share Matrix 9 Relative Market Share Position in Industry 13 CONCLUSION 15 RECOMMENDATION 16 APPENDIX 18 REFERENCE 20 INTRODUCTION COMPANY BACKGROUND PCCW Limited (PCCW or the Company)is a Hong Kong-based company which holds interests
Premium Broadband Internet access Internet service provider Mobile phone
Introduction Nowadays‚ Hong Kong is not only a place for financial‚ real estate or logistical business activities‚ as the government provides the weight on sports events and development. The function of sports activities in HK is no longer to be an entertainment but it starts moving to a professional event. For example the successful outcome of Olympic Equestrian Events in 2008‚ therefore‚ Hong Kong people start changing their mind and believe that they are well prepared for a large international
Premium Sport Hong Kong Olympic Games
proximity to mainland China‚ Hong Kong Special Administrative Region (HKSAR) has all the benefits to gain with the increasing demand by mainland Chinese for travelling abroad and for shopping. To enhance Hong Kong as a first choice for mainland Chinese tourists‚ the Hong Kong government successfully sealed a joint venture with Walt Disney Company for the establishment of a HK Disneyland Park. However‚ the Hong Kong government also gave Ocean Park‚ its local theme park‚ all the needed support to
Premium Walt Disney Hong Kong The Walt Disney Company
knowledge on value chain management to evaluate the operations of a company (service provider‚ Fitness First Hong Kong Limited‚ Grand Millennium Plaza clubhouse) that I am familiar with. The scope of the report covers the history‚ business conditions‚ strengths and weaknesses‚ customer values‚ characteristics of its
Premium Management Physical exercise Obesity
actual part of the whole student life and a sign of being a grown-up also. When I came to Hong Kong‚ a very dynamic‚ western-rooted city‚ I would have thought I would find the same spirit and same drinking culture. I was wrong. In the streets surrounding the “party areas” I almost only got to meet some exchange students or young expats staying here for a short period of time and basically taking the most of Hong Kong nightlife. What about the local crowd? Is it just invisible? Not interested in going
Premium Hong Kong Western culture Alcoholic beverage
Strategy of MBA programme in Hong Kong 1. Research Background 2. Research Approach 3. Data Analysis 4. Promotion strategy 5. Recommendation 6. Limitation of the research Attact The objective of this essay is find out a method to better promote the MBA program in Hong Kong. The research based on the online questionnaire‚ and then the research method will be used including Descriptive Statistics‚ Cross tabulation Analysis. The survey is conducted in Hong Kong.100 samples were collected
Premium Mainland China Hong Kong Marketing
indigenous citizens qualified as Hong Kong People in Government’s mind? Housing problems has plagued Hong Kong for years‚ the government proposed to set up new towns in the northeast New Territories in 2008. Recently‚ the government Development Bureau issued two television announcements to promote the plan. In the announcements the government claimed‚ “Every generation deserves a better living environment‚ North East New Territories New Development Areas‚ New Towns for Hong Kong People”. The announcements
Premium Hong Kong Discourse analysis Discourse
In the park written by Gwen Harwood‚ was originally written under a male pseudonym. The poem represents the idea of changing identity because of certain circumstances as well as challenging common ideas‚ paradigms and values & beliefs which is commonly held amongst mothers in today’s society. Harwood wrote the poem with relatively simple composition techniques but it provides a rather big impact which helps to give an insight into the life of a mother or nurturer which bares the burdens of children
Premium Woman Gender Gender role
undersubscribed leading to Chase taking up the balance loan amount. Thus Chase had to set proper price for the loan (spread) and to include more sub underwriters to share the burden in the event of under subscription • Political Risks – The risk that the Hong Kong government may back track on their promises and that they may pressure them to include local banks in the syndication • Reputational risk – In the event that they put a bid that is not fair to other participants‚ this would taint their standing
Premium Underwriting Insurance Credit
A Case Study of A New Product in Hong Kong‚ 1995 Cordless Telephone Second Generation (CT2) William Y S Chan Jul 2012 A Project Assignment Submitted in Partial Fulfillment Of the requirement for the Professional Qualification Certified Management Accountant (CMA) Of the Institute of Certified Management Accountant‚ Australia 1 CS:CT2-HK Table of Contents Chapter 1 Introduction 3 Chapter 2 Objective 4 Literature Review – (1) New Product Development Process 4 (2) Product
Free Mobile phone Marketing