Executive summary: This assignment is done to provide the user information on Brand Audit of GrameenPhone Ltd‚ the telecommunication company in Bangladesh. Telecommunication has been a booming industry during the last two decades. Gradually this industry is matching towards market saturation. So‚ brand audit is also become very important and complex as well. The four major players GP‚ Banglalink‚ Robi‚ and Airtel by name are implementing same unique and confidential branding strategies to grasp
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governance framework should ensure the strategic guidance of the company‚ the effective monitoring of management by the board‚ and the board’s accountability to the company and the shareholders.” (Oecd‚ 2004) One component of good corporate governance is to create an effective and efficient internal
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TYPES OF AUDITS Operational PURPOSE: To evaluate whether operating procedures are efficient and effective USERS: Management of the organization NATURE: Highly non-standard; often subjective FREQUENCY: PAs: Frequently AGs: Frequently CRA: Never Internal: Frequently Compliance PURPOSE: To determine whether the client is following specific procedures set by higher authority USERS: Authority setting down procedures‚ internal or external NATURE: Highly non-standard; often subjective FREQUENCY: PAs:
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1. Marketing environment audit : Macro : economic GDP Nominal: $1.449 trillion (2014)‚ GDP growth 2.1% (2012) GDP per capita $32‚020 (PPP‚ 2012) inflation (CPI) 1.1%‚ Jan 2014 Unemployment 3% demographic Population 50.95 million (South Korea) (2012)‚ Population Increase Rate 0.45% (2012)‚ Median Age 38.9 years (2012)lifestyles : Nighttime marketing is designed to meet the changing needs of our customers. People are much busier now‚ and they need products and services at all hours. political Tax levels
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Discuss the proposition that despite the potential advantages of formal strategic planning approaches‚ it is of limited benefit to organisations operating in uncertain and dynamic environments. About this discussion‚ I would like to introduce two steps. First step‚ I want to introduce the potential advantages of formal strategic planning approaches. Then I will introduce the second step: some important reasons about the formal strategic planning is of limited benefit to organisations operating in
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reporting process. Auditors need to remember that they are serving the public interest and not the interests of client management. 1-2. The audit opinion formulation process is a systematic approach by which the auditor evaluates the risk of being associated with a client‚ through the process of gathering and evaluating audit evidence‚ to determining the type of audit opinion that should be rendered. The stages and outcome of each stage are as follows: • Assessing Client Acceptance and Retention:
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effectiveness 4 Benefits of planning • • • • • • • • Helps the organisation to focus Helps in resource allocation Helps improve revenues It allows for Management control Provides contingency arrangements Leads to competitive advantage Helps improve customer satisfaction Long term organisational success 5 Planning Framework 1 • • • • • Where are we now? Where do we want to be? Which way is best? How might we get there? How can we ensure arrival? 6 Planning
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What is a Knowledge Audit? What is an Audit? “The most general definition of an audit is an evaluation of a person‚ organization‚ system‚ process‚ project or product. Audits are performed to ascertain the validity and reliability of information‚ and also provide an assessment of a system’s internal control. The goal of an audit is to express an opinion on the person/organization/system etc. under evaluation based on work done on a test basis. Due to practical constraints‚ an audit seeks to provide
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Chapter 1 – The demand for an Auditing and Assurance Profession Key Services for Public Accounting Firms Audits High Assurance (95% - 99%) Reviews Moderate Assurance (60% - 70%) Compilation Low to No Assurance (0% - 10%) Assurance Engagements (Triangle diagram based on the subject matter at hand) Practitioner (Auditor) Users Accountable Party (Management) Practitioners give the Users a written conclusion Accountable party must have an accountability relationship with the Users
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2318 Information System Audit Outline: 1) Introduction to IT audit‚ purpose Types of IT audits‚ history of IT audit‚ major events that have prompted the use of and been solved using IT audit techniques. IT Audit process outline; process and phases. Planning the audit‚ materiality‚ risk assessment. 2) Effective information system audit. Evaluation of controls‚ types and tests of controls. Audit sampling‚ sampling methods‚ sample evaluation. 3) Audit automation and system
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