325- 339 Product Management Assignment 1 Brand Audit of the Apple iPhone Georgia Louise Benjamin (217204)‚ Kyle Leong (275059)‚ Polina Dozortseva (298367)‚ Martin Weissbart (364260) Submitted: 10th September‚ 2009 Tutorial Time: Mondays 10am -11am‚ Tutor: Ronald Word Count excluding Footnotes‚ Headings and Appendices: 2176 words 1 Executive Summary The objective of this study is to make inferences about the iPhone’s brand equity from a sample of the population. Specifically‚ the value
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------------------------------------------------- Strategic Analysis ------------------------------------------------- Yahoo! Inc. Executive Summary 3 Introduction 3 Company Overview 4 Mandate 5 Stakeholders 6 External Analysis 6 Competitive Forces 6 Macro Environment 7 Internal Analysis 8 Appendix 10 Executive Summary Yahoo! Inc. is one of the oldest and most well-known Internet content providers. Yahoo! Inc. offers one of the most diverse Internet websites.
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Corporate Case Study: Apple Inc. Article One: Apple’s Secret Plan for Its Cash Stash In 2012‚ Forbes Magazine published an article that discusses what Apple Inc. plans to do with the large amounts of money it has acquired over the years. The sum reaches up to $100 billion‚ making the company one of the most profitable in history. However‚ the company has around $64 billion of their cash stuck oversees. If Apple were to choose to move the money back to the United States they would be hit with a
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NAMES Apple Inc Industry: Computers & Mobile Devices • Exchange: NASDAQ GS Apple continues to create economic value through innovative product designs and strategic partnerships with component parts suppliers and device manufacturers. The company is enjoying strong revenue growth and high profit margins‚ leading to a market capitalization of 242.68 billion‚ making it the highest valued technology company in the world. The positive outlook for Apple reflects multiple value‐creation drivers:
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Table of Contents ------------------------------------------------- Assessment 1 - Case Study Report 1 Question 1: 1 Question 2: 3 Question 3: 4 List of References 5 Assessment 1 - Case Study Report | Case: “The success of the iPod and iPhone raises the licensing question for Apple… Again”(Source: Chap 1‚ Page 33) Question 1: Use the cyclic Innovation Model (Fig1.9‚ pg. 30) figure to illustrate the innovation process in this case and provide a brief description. Innovation
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APPLE INC FORMReport) 10-K (Annual Filed 10/27/09 for the Period Ending 09/26/09 Address Telephone CIK Symbol SIC Code Industry Sector Fiscal Year ONE INFINITE LOOP CUPERTINO‚ CA 95014 (408) 996-1010 0000320193 AAPL 3571 - Electronic Computers Computer Hardware Technology 09/30 http://www.edgar-online.com © Copyright 2011‚ EDGAR Online‚ Inc. All Rights Reserved. Distribution and use of this document restricted under EDGAR Online‚ Inc. Terms of Use. Table of Contents UNITED STATES
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STRATEGIC FINANCIAL MANAGEMENT Facebook Inc. Report Facebook was founded in February 2004 by Mark Zuckerberg‚ Dustin Moskovitz‚ Eduardo Saverin and Chris Hughes as a college networking website while they were University Students. On 4th October 2012 Mark Zuckerberg (CEO-Chairman) announced that Facebook have reached 1 Billion users worldwide‚ which makes it the largest social network on the planet. On May 2012 Facebook was listed on the NASDAQ stock exchange raising $16 billion. Giuseppe
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Watershed Certified Public Accountants Littleton‚ CO 80123 Audit Committee Apollo Shoes‚ Inc 100 Shoe Plaza Shoetown‚ ME 00001 Anderson‚ Olds‚ and Watershed (AOW) has completed the audit of the financial statements for the year ended December 31‚ 2007 for Apollo Shoes‚ Inc. The financial statements include the balance sheet‚ the income statement‚ the statement of retained earnings‚ and the statement of cash flows. The audit has been performed in accordance with generally accepted auditing
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Buffalo Wild Wings (BW3) Ticker - BWLD Strategic Audit Proposal Buffalo Wild Wings is currently the leader in serving Buffalo wings and beer where customers get to enjoy their favorite sporting events. The financial performance of BW3 has been nothing short of excellent. Their sales have increased by 10% while BWLD shares have increased 29% in the last year alone. Their major strategy to continue this growth is entering new demographics in the US‚ Canada‚ and soon the UK. A possible threat
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Apple Inc.‚ 2008 1. What were Apple’s competitive advantages in the computer business? There are mainly two kinds of competitive advantages‚ which are cost advantage and differentiation advantage. Apparently‚ Apple adopted the latter one. On one hand‚ Apple enjoys high-end technology and innovation and keeps offering unique features. Apple put a high premium on creating machines that offered a cutting-edge‚ tightly integrated user experience. In marketing its Mac products‚ Apple highlighted
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