Strategic Management Welcome to a course: This document describes the contents and structure of the course Strategic. It is important that you read it carefully‚ as it will guide you through the different parts of the course and hopefully answer most of your questions. The document also indicates what we expect from you in the course‚ and what you can expect in return from us. Text Book: • White McCarthy - Strategic Management latest edition Palgrave Macmilllan Publisher 2009
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Developing a Strategic Vision In the strategy developing process‚ at very early stage‚ company managers need to pose a set of questions; like ‘What is the vision of the company‚ where company should be headed‚ what should its future technology – product – customer focus be‚ what kind of enterprise do we want to become‚ what industry standing do we want to achieve in fixed time frame like ten years time?’ Keeping all these necessary questions in view‚ long term strategy is formulated‚ and Management’s
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in 1940s. Through the next five decades‚ it emerged as a major fast-moving consumer goods (FMCG) multinational operating in several businesses. In 2004‚ the Unilever 2010 strategic plan was put into action with the mission to ‘bring vitality to life’ and ‘to meet everyday needs for nutrition‚ hygiene and personal care with brands that help people feel good‚ look good‚ and get more out of life’. The corporate strategy is of focusing on bore businesses of food‚ home care and personal care. Unilever
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Self- study questions 2. Identify five key environmental characteristics that could be general opportunities and five key characteristics that could be general threats for most industries. * Suppliers Items make up a large percentage of revenue‚ costly for buyers to switch suppliers * New entrants Barriers of entry‚ entrants at a disadvantage higher cost to set up (regulated policy) * Buyers Could shift if prices‚ quality‚ service and other conditions are not met‚ as they switching
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process Summary Self assessment questions Activities References LEARNING OBJECTIVES After reading this lesson you should be able to Define and understand the concept of corporate strategy Identify the different levels of corporate strategy Examine the reasons for developing strategies See corporate strategy as an on going process Organizations are facing exciting and dynamic challenges in the 21st century. In the gloabalized business‚ companies require strategic thinking and only by evolving
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SPACE Matrix Strategic Management Method The SPACE matrix is a management tool used to analyze a company. It is used to determine what type of a strategy a company should undertake. The Strategic Position & ACtion Evaluation matrix or short a SPACE matrix is a strategic management tool that focuses on strategy formulation especially as related to the competitive position of an organization. The SPACE matrix can be used as a basis for other analyses‚ such as the SWOT analysis‚ BCG matrix model
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Strategic Management Introduction - “Strategic Management is the management of an organization’s overall purpose‚ to ensure that the needs and enablers of the present are balanced with those of the future.” (Witcher & Chau 2010‚ P.6) In another word‚ it is the overall management of strategy in order to match and obtain the future long-term purpose and objectives. The main application is to achieve and sustain competitive advantages to enable an organization to compete effectively with rivals which
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Jinhui SHAO ID: 564877 Q: Pick a brand. Employ projective techniques to attempt to identify sources of its brand equity. Which measures work best? Why? Brand: Cartier Free Word Association Test: To carry out our Word Association test‚ participants were given a blank piece of paper with the words “Cartier.” on it. They were asked to write down words that they thought represented the brand and also‚ note down the strength of these associations using color coded lines. We allowed participant
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Introduction Strategic Management focuses on the long-term scope and direction of the organization which enables it to achieve advantages through matching resources to the changing environment to meet the need of the market and fulfill stakeholder’s expectations. The following is a strategic analysis of Manchester United‚ a member of the Barclay’s Premier league in the 2009 - 10 football season. This analysis is divided into three parts‚ namely; Market environment Analysis‚ Football Club Strategic Analysis
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Lee Bus 105 Kimberly McDuffie Strategic Management May 9‚ 2013 Miller-Motte College Online Strategic Management I. Introduction: I choose this topic because Strategic Management is a way in which strategists set the objectives and proceed about attaining them. It deals with making and implementing decisions about future direction of an organization. It helps us to identify the direction in which an organization is moving. I believe that strategic management should be something that every
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