Strategic Management Nokia Contents 1. Mission 2. Analysis of stakeholder 3. Identification of existing strategies 4. Internal audit A. Resources B. Competences C. Corporate culture D. Value chain E. Summary of what delivers competitive advantage F. Summary of Key strengths and weaknesses 5. External audit A. Remote Environment B. Operating environment C. Boston Matrix D. Summary of Key opportunities and threats 6. Identify strategic option 7
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Nokia’s Strategic Management Nokia Description of Company Nokia envisions a world where connecting people to what matters empowers them the most of every moment Nokia’s CEO Olli-Pekka Kallasvuo Generation of Nokia NOKIA’S FIRST CENTURY: 1865-1967 • The first Nokia century began with Fredrik Idestam’s paper mill on the banks of the Nokianvirta river. Between 1865 and 1967‚ the company would become a major industrial force; but it took a merger with a cable company and a rubber firm
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Introduction A Strategic Business Unit (SBU) is when a unit comprises one or more products having a common market base whose manager has complete responsibility for integrating all function in to a strategy against an identifiable competitor. An SBU is composed of a product or product lines having identifiable independence from other products or product lines in term of competition‚ prices‚ substitutability of product‚ style/quality‚ and impact of product withdrawal. (Kendrick‚ 2009) Sometimes
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NOKIA Strategic Review NOKIA • • • • • • • • • • • • Current Situation Vision Mission Corporate Organization & Governance Objectives Driving Forces SWOT Strategic Issues Alternatives Recommendations Implementation Key Learning’s from the Case Study Nokia Overview • Multi-national telecommunications and software company • Founded in 1865 and incorporated in 1871 • Headquartered in Espoo‚ Finland • Publicly Traded LLC on Helsinki and NYSE (SYM:NOK) • Revenue of $16.8B‚ Market Cap $28B‚ P/E 8.4
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“Connecting People” slogan‚ Courtesy: Wikipedia Nokia Corporation is a Finnish multinational communications and information technology corporation. It is comprised of three operating segments: Devices & Services; NAVTEQ‚ and Nokia Siemens Networks. Devices & Services is responsible for managing the company’s portfolio of mobile devices‚ as well as related services such as applications and content. NAVTEQ is a wholly owned subsidiary of Nokia which provides digital map information‚ navigation
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Strategic planning and process of Nokia In this project I have covered various topics of marketing which are basically strategic planning‚ strategic planning process‚ the domestic strategic planning while the international strategic planning and also the difference among them. For more clearly understanding this topic I have also briefly discussed the case study of NOKIA. I have deeply studied Nokia’s strategic planning in India that is what all measures it took to grow and capture the Indian market
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In 1978‚ Raymond Miles and Charles Snow developed their strategic choice typology and helped in the launch of the business strategy. The American academics suggested that business level strategies generally fall into one of four categories: prospector‚ defender‚ analyzer‚ and reactor. The two scholars also examined how organisations adapt over time to changes in their environment. They defined their strategy “as a consistent pattern of decision making‚ and regarded the organisation’s behaviour as
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The beginning of Nokia goes back to the year 1865 with the establishment of a forestry industry enterprise in South-Western Finland by mining engineer Fredrick Idestam. While in the year 1898‚ the Finnish Rubber Works Ltd was found‚ and in 1912‚ Finnish Cable Works began operations. Gradually‚ the ownership of this two companies and Nokia began to shift into hands of just a few owners. Finally‚ these three companies were merged to form Nokia Corporation in 1967. Nokia Corporation engages in the
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and at the same time‚ maximizing returns for the organization. This focus causes a re-evaluation of many prevalent business practices‚ which may have obstructed a greater understanding of consumer needs and opportunities We start this article by understanding the concept of category management and then look at the reasons for the emergence of the concept and finally‚ at the business process in which it occurs. The Concept of Category Management: Category management is considered as the new science
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many twists and turns of the world history and industrialization. After the 1966-67 mergers‚ Nokia defined its main businesses to be rubber‚ cable‚ forestry industry‚ electricity generation and electronics. 20 years on‚ the company had added chemicals‚ floor coverings and TV sets to the aforementioned businesses. The electronics business started in the 60s when the Finnish Cable Works expanded its business to the sales and manufacture of computers. The businesses of the Electronics Department established
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