Marketing Management | Chapter 5Creating Long-term Loyalty Relationship | | By : Carlo Lukman Windarto Taufan Tito Dini Anggriani Dina Tambunan | Magister Management Universitas Gadjah Mada Creating Long-Term Loyalty Relationships MAKARIZO A. Makarizo Customer Loyalty Program In order to increase customers perceived value Makarizo apply what they called : Seasonal Promo. It is a promo where a bunch of products were sold as one package that comes with several extra
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Multinational companies are giant firms with their origin in one country‚ but their operations extending beyond the boundaries of that nation. For reasons of marketing‚ financial and technological superiority‚ these multinationals are generally considered as a sine qua non of the modernisation of an economy. They have been responsible for the rapid economic liberalisation in India in 1991‚ the question of the entry of multinational corporations (MNCs) has assumed significance. Multinationals
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Strategic Groups * “the group of firms in an industry following the same strategy along the same strategic dimensions” (Porter‚ 1980) * “a set of firms competing within an industry on the basis of similar scope and resource commitments” (Cool & Schendel‚ 1968) Competitive strategy = a choice of which strategic group to compete in = the choice of the easiest group to ‘get into’ Strategic groups are organisations within an industry with similar strategic characteristics‚ following similar
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Maslow’s hierarchy of needs is a theory in psychology proposed by Abraham Maslow in his 1943 paper “A Theory of Human Motivation”. One of his theories focuses on‚ describing the stages of growth in humans. Maslow used the terms Physiological‚ Safety‚ Belongingness and Love‚ Esteem‚ and Self- Actualization needs to describe the pattern that human motivations generally more through. Physical Needs includes the most basic needs that are vital to survival; such as the need for water‚ food‚ air‚ and
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I-INTRODUCTION INTRODUCTION TO THE STUDY:The main aim of the study conducted at South Indian Bank on credit appraisal of term loans was to get an idea on the various procedures followed by the banks for the sanctioning of the Term loans. The study was also aimed to know about the various criteria of the banks in order to assess the Term loan finance of the applicants who approach the banks. Credit appraisal means an investigation/assessment done by the bank prior before providing any loans
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When long term care is planned in advance of when it might be needed‚ it can frequently be incorporated as part of home health care‚ which benefits patients and their families. Primary keyword: long term care Secondary keyword: home health care Title: Long Term Care Is an Important Part of Home Health Care H1 Everyone Benefits When Long Term Care Is Included in The Services Provided by The North Hills Home Health Care Professionals You’re able to take care of most of your daily needs. But
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Running head: Long-Term Financing Long-Term Financing University of Phoenix Online Introduction to Finance and Accounting MMPBL-503 James R. Sullivan November 3‚ 2008 Long-Term Financing An established company is considering expanding its operations‚ and to achieve their business objectives‚ the company will require additional long-term capital financing. Long-term financing involves debt or equity instruments with greater than one-year maturities‚ and the cost of this long-term capital can
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rather rigid in terms of target-setting for‚ and monitoring of‚ service provision. Experience indicated that FYP lacked the flexibility to cope with the ever-changing needs of our society and was unable to respond to our welfare demands in a timely manner. It was therefore discontinued after 1999. 1.3 The Government has since adopted a more flexible approach to welfare planning‚ consulting the sector from time to time on the priorities for the immediate and medium terms. For instance
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organizations use risk management methods to guard their assets against likely threats brought on by legal liability. An important component of risk management programs inside the long-term care setting is the ability to reduce the amount of avoidable accidents and injuries and to reduce the financial severity of claims. Long-term care facilities offer a wide array of services to residents‚ and possible injuries is significant to the frail‚ elderly population they assist. Knowing how to recognize risks
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Management of long term conditions This assignment will reflect on an aspect of care in the management of asthma as a long term condition in the primary care setting. It will specifically focus on patient compliance and how it affects good asthma control. A case study of a 22 year old female patient who suffers from asthma will be used to explore the significance of compliance in the management of asthma and the benefits it can have to patient outcomes. The discussion will include areas relating
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