Harley-Davidson‚ Inc. - Financial and Strategic Analysis Review Publication Date: 03-Aug-2012 Reference Code: GDAUT29887FSA Company Snapshot Key Information Harley-Davidson‚ Inc.‚ Key Information Web Address www.harley-davidson.com Financial year-end December Number of Employees 6‚000 NYSE HOG Source : GlobalData Key Ratios Harley-Davidson‚ Inc.‚ Key Ratios P/E 20.87 EV/EBITDA 19.64 Return on Equity (%) 24.75 Debt/Equity 236.45 Operating profit margin (%) 15
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Strategic Audit of Harley-Davidson Case 16 Strategic Management MGMT 436 Group 5 Current Situation (Jw Hayes) A. Current Performance 2008 Revenue 2008 $5.59 billion down from $5.73 billion in 2007 Net Income $654.7 million down from $933.8 million in 2007 Earnings per stock share $2.70 down from $3.74 in 2007 Motorcycles sold 303‚470 down from 330‚619 in 2007 http://investor.harley-davidson.com/ReleaseDetail.cfm?ReleaseID=360949 B. Strategic Posture Mission We ride
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HARLEY DAVIDSON: Preparing for the Next Century Executive Summary: Harley Davidson (HD) was established in 1903 by Harley‚ Arthur and Walter Davidson‚ and till date has proven to be an undisputed leader in the US heavyweight motorbike industry. The case discusses its strategies of sustaining a large market share as the motorbike Enterprise enters the 21st Century. During the first three decades‚ HD prioritized quality of its product by employing research and development (R&D). The Company
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Competitive Landscape Harley Davidson‚ as a producer of motorcycles‚ competes as part of the “Recreational Vehicles” industry. Winnebago‚ Polaris‚ Thor‚ Arctic Cat‚ and Marine Products are just some of the companies that also compete under Recreational Vehicles‚ but these companies dominate the industry comprising of 92% of the market share. These 5 companies specialize in manufacturing boats‚ jet skis‚ snow mobiles‚ and terrain vehicles such as four-wheelers‚ Polaris being the only company
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References 2 Introduction: I decided to choose the case of Harley-Davidson because I ’m keen on sport automobile‚ I ’m pilot of karting (Go-kart) and I share this passion that I loved nice mechanics. Furthermore‚ I have my motorbike license and I tried for the first time a Harley-Davidson there is few days and I was surprised by the sensations that I had because I thank that it was a motorbike for the elderly. So I think Harley-Davidson is a great case to study because they have a strong brand image
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Sonia Y. Farfan Murte 10/20/2014 Harley-Davidson Memo To be competitive in today’s market‚ companies need to evaluate their organizational capabilities from time to time. This allow companies in different industries to attract their customer’s attention by offering uniqueness and creativity in products that stand out from the competitors. By innovating and constantly updating their products‚ companies are always able to target and attract more customers. Harley Davidson‚ one of the most famous companies
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1. Historically‚ how did Harley-Davidson manage to dominate the U.S. market? How did it do so and what were its sources of competitive advantage? And starting in the 70s Harley got into trouble‚ what changed? Internally? Externally? Harley-Davidson is synonymous with the American Motorcycle culture and did not get there by accident. Since its conception as a company in 1903 the company has been known for their classic American style heavy bikes‚ their industry changing innovations and the superior
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Week 11 Course Paper – Harley Davidson-Microeconomics Jason Norris Rasmussen College Author Note This research is being submitted on September 13‚ 2012 for Mr. Rick D. Pretzsch G204/ECO2023 Section 01 Microeconomics course at Rasmussen College by Jason Norris Week 11 Course Paper - Final Submission Prepare a 3-4 page essay that summarizes how microeconomics affects your chosen company. Use your previous course paper assignments to assist you with this essay. Remember to use suggestions
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1 HARLEY-DAVIDSON. THE LIFESTYLE HARLEY DAVIDSON: The Lifestyle 2 Synopsis In this case study we will analyze Harley-Davidson unique way of marketing. How they chose to invest the majority of their marketing budget back in their customers‚ to give the ultimate Harley experience and way of life. And how all of the above translate to exceptional brand loyalty and growing sales in traditional and new demographics. 3 The Lifestyle Harley-Davidson has positioned itself as a way
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HARLEY DAVIDSON CASE ANALYSIS GLOBAL STRATEGY & POLICY MAN 4720 INTRODUCTION For over a century‚ Harley Davidson has excelled in providing consumers with distinctive style and outstanding quality. The motorcycle industry is a consolidated industry where they have high barriers to entry‚ differentiated products‚ well established brands and high profit margins. In my opinion‚ Harley Davidson maintained its competitive advantage by following the generic competitive strategy model of differentiation
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