Harley Davidson Motor Company: Enterprise Software Selection Saddle up in style and innovation – With all THE DUST BLOWN OFF The Criteria: In order to select the provider of an enterprise –wide procurement and supplier management system the case study deals with two aspects: * Functional criteria and * Qualitative criteria The implementation of the new systems‚ involves the heavy change‚ which must be understandable‚ compatible‚ and it has to adhere with the requirements of the company
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| | |Winter Quarter‚ 2004 | SiL’K Supplier Selection Report of Findings and Recommendations Harley-Davidson Motor Company Prepared By: Thomas A. Pinkowski Business Analyst Blue Demons Consulting January 26‚ 2004 -Confidential
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Case 21 Analysis: Harley-Davidson By: Joyce Morgan This case study is about Harley-Davidson‚ Inc.‚ which is the parent company for the group of companies namely Harley-Davidson Motor Company‚ Buell Motorcycle Company and Harley-Davidson Financial Services. Harley-Davidson Motor Company‚ the only major U.S.-based motorcycle manufacturer‚ produces heavyweight motorcycles and offers a complete line of motorcycle parts‚ accessories‚ apparel‚ and general merchandise. Buell Motorcycle Company produces
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1. How was Harley Davidson able to turn around is strategy after 1981? Harley Davidson was able to turn around its strategy after 1981 because of then President of US‚ who raised the tariffs on large Japanese motorcycles. Helpful was also strategy of executives who decided to improve the quality of products. 2. What ideas and philosophies does Harley Davidson introduce? Harley Davidson created an innovative promotion strategy of selling the idea of community and lifestyle to its customers
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1. Historically‚ how did Harley-Davidson manage to dominate the U.S. market? How did it do so and what were its sources of competitive advantage? And starting in the 197-s Harley Davidson got into trouble‚ what change? Internally? Externally? 2. What were the major ingredients of the Harley-Davidson’s transformation process? What elements seemed to you to be the most important? What three or four lessons summarize the experience of Harley Davidson? 3. What are Harley’s current sources of
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“Strategic planning involves identifying the current business of a firm and the business it wants for the future‚ and the course of action or strategy it will use to pursue its objectives.” (definition) While Harley-Davidson and its competitors‚ both domestic and international‚ have been alive for decades‚ it is becoming increasingly difficult to shift such established entities to compliment a new‚ younger group of potential riders. An expanding economy‚ technological advances such as the internet
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Harley Davidson has a culture that is unique like no other organization. The Harley culture has changed and adjusted itself accordingly throughout history. Harley Davidson’s success is due to the culture that it has created. The three main aspects of Harleys culture is 1. Harley has such an inclusive nature of Family‚ that it is able to bind its customers together through implementing them into a lifestyle. 2. The employees are customers; they are a big part of the Harley family. 3. Harley Davidson
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Harley Davidson Case Study Company Summary: Harley-Davidson is one of two American producers of motorcycles‚ and the nation ’s #1 seller of the cruiser style of motorcycles. The organization offers 35 different models of custom and touring bikes through a worldwide network of more than 1‚500 dealers. Harley models include the Sportster‚ the Fat Boy‚ and the Electra-Glider. The company also produces sport bike style motorcycles under the brand name of Buell. Other than its motorcycles‚ Harley-Davidson
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. . . 3 Introduction . . . . . . . . . 4 Harley Davidson and its Strategy . . . . . . 5 Harley Davidson’s Strengths . . . . . . 7 Harley Davidson’s Weaknesses . . . . . . 9 Harley Davidson’s Opportunities . . . . . . 10 Harley Davidson’s Threats . . . . . . . 11 Social Marketing . . . . . . . . 13 Harley Davidson’s New Strategy . . . . . . 14 Suggestions for Harley Davidson . . . . . . 16 Strategy Suggestions for Harley Davidson . . . . 17 Conclusion . . . . . . . . . 18
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SIS Harley Davidson-Case 3 I. Company Profile / Summary (Brief) Harley Davidson Inc. is an American motorcycle manufacturer. Harley Davidson specializes in the sales of heavyweight motorcycles that are designed for cruising on highways. Harleys have a distinct design and exhaust sound that have appealed to a mass market of customers all over the world. Harley Davidson has relied on a strong fan base for sales of their motorcycles and apparel. They currently offer five different
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