STRATEGIC MANAGEMENT ASSIGNMENT QUESTION. TAKING INTO CONSIDERATION AN INTERNATIONAL OR DOMESTIC ORGANISATION THAT YOU BELIEVE HAS ACHIEVED SUPERIOR PERFORMANCE IN THE PAST YEAR‚ USE RELEVANT FRAMEWORKS AND MODELS TO APPRAISE CRITICALLY THE THIS COMPANY. TABLE OF CONTENTS. INTRODUCTION (COMPANY BACKGROUND) 1. DEFINITION OF TERMS 1.1 VISION AND MISION STATEMENT 1.1.1. STRATEGY 2. PART 1: ENVIRONMENTAL INDUSTRY STRUCTURE‚ OPPORTUNITIES AND THREATS
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Research Methods for Hospitality and Tourism Managers Introduction The purpose of this module is to enable students to develop understanding and skills in research design‚ research methods and research presentation. Learning outcomes On successful completion of the module‚ students will be able to: i) critically evaluate a range of research methods that can be applied in a hospitality and tourism context; ii) plan and implement hospitality and tourism research project. Indicative content
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EasyJet has a unique geographical location because it was born in England. Britain is isolated on geographical conditions‚ across the sea with other countries in the European continents‚ so the aircraft is the most convenient mode of transportation. ‚ but lacking of traditional service. It is more suitable for students and ordinary income people. The development prospects of low-cost airline‚ like easyjet‚ are promising‚ the company is exploring in the dark‚ becoming a good business success stories
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1. The Airlines industry is quite highly sensitive to the environmental factors and is profoundly affected by the changes in the political‚ social or the economic environment. The marketing decisions of the industry are to an extent based on political decisions. Also‚ the condition of the world economy determines the nature of its marketing policies. Changing pictures of the political sphere have a deep impact on the aviation industry scene. There are political factors like liberalization‚
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Table of contents Introduction 2 Strategy Evaluation 4 SWOT analysis on EasyJet 4 Strengths 5 Weakness 7 Opportunities 8 Threats 8 PEST Analysis on EasyJet. 9 Political 9 Economic 9 Social 10 Technological. 10 eMarketing Strategy 11 Balancing of online and offline promotion
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Strategic Brand Management Strategic Brand Management Ciela Irambona IBP-‐ESDES 25 October 2012 1. What are the main sources of equity for the brand? Brand equity helps the customers to recognize the brand among other brands quickly and to simplify the buying decision process. It is the differential effect of brand knowledge on consumer responses to the marketing of a brand. The two components of Brand equity are Brand awareness
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despite a significant increase in passenger taxes and economic instability around the world. This is a very healthy figure which might grow within the next years as a result of more and more people flying by budget airlines and positive image of Easyjet. Net profit also significantly increased by 60.8 % comparing to last year which is a healthy figure and mainly a result of improved total revenue figure and can result in any future investments in order to generate more profits. Return on capital
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easyJet Business Model Analysis BMAN72801 EasyJet’s Business Model Analysis Table of Contents Executive Summary................................................................................................................................. 1 1. The Business Model of EasyJet ........................................................................................................... 2 1.1 Theory ............................................................................................
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Despite an increase in operating costs in 2010‚ Easyjet has achieved a remarkable performance compare to 2009. It has reinforced its position in short-haul travel aviation increasing its market share from 6.5% to 7.6%. Additionally‚ its total revenue per seat grew by 5.1&capacity measured in seat flown. Easyjet also managed to lower its underlying pre-tax loss increasing its cash-flow by million to million Table of Content Introduction I/ Easy Jet : General Overview II/ Comparison
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References: list 1. Lecture : Pricing and Costing 2. easyJet Airlines: Small‚ Lean‚ and with Prices that Increase over Time (Oded Koenigsberg Columbia Business School 0 Columbia University‚ New York‚ NY 10027- ok2018@columbia.edu 3. http://www.britishairways.com/cms/global/microsites/ba_reports0809/pdfs/Strategy.pdf 4. http://www.london.edu/facultyandresearch/research/docs/CM_04-904.pdf 5. EasyJet Pricing Strategy: Should Low-Fare Airlines Offer Last-Minute Deals? (Coauthor(s):
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