/EMBA STRATEGIC MANAGEMENT (MGT-5504) Credit Hour: 03 Contact Hour: 03/week Course Objective: Most Schools of Business/Management-all over the world have a capstone course in their curriculum that concerned with “Strategies and policies”. Many of them title this course as “Strategic Management”. The course is aimed to focus on top management and total organization rather than functional areas of a business organization. This course emphasizes basically on strategic management
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sustainable strategic intent (Hamel& Prahalad 1989). The organizations inside and outside scope of constantly changing global market have developed dramatic impact to the organizations‚ causing difficult to develop sustainable competitive advantages. Thus the organizations have to widen their vision to all possible competitors in order to incorporate and develop competitive advantages leading the firm’s success. By firms continuously reviewing and comprehending competitor’s strategic intent and
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| Bachelor of Business (Incorporating Graduate Diploma in Business & Graduate Certificate in Business)Strategic Management467943Semester One 2013 | TABLE OF CONTENTS Item | Description | Page | 1 | Welcome to Paper Overview Paper Level & PointsHours TaughtDelivery ModeIndependent Study | 3 | 2 | Teaching Team & Contact Details | 3 | 3 | Paper Information 3.1 Pre-requisite Requirements 3.2 Paper Aim3.3 Learning Outcomes 3.4 Content | 34 | 4 | AUTonline Programme Organisation
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The primary components of the strategic management process are "goal-setting‚ analysis‚ strategy formation‚ strategy implementation and strategy monitoring" (Clayton‚ 2012‚ p. 1). Setting these guidelines and following them is only the beginning. Determining what the company ’s mission and purpose is will help to determine what steps are the best to take to achieve these intended goals. Understanding the vision of the company and what the short-term and long-term goals are will help to understand
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Any changes you recommend to the mission statement will be put in the recommendation section. III. Strategic Problems List in an outline/numeric form the three or four strategic problems in the case. Be concise and to the point. Do not confuse weaknesses with strategic problems. IV. Strategic Objectives Please list in outline/numeric form the strategic objectives ought to address the strategic problems you have listed. Remember objectives need to be quantifiable with a time line. V. External
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Strategic Marketing Contents Abstract Strategic marketing is the plan and roadmap of an organization which help to fit the marketing objectives with corporate vision. An organization’s ultimate target is to achieve competitive advantage in the market. Strategic marketing assists an organization to implement its marketing strategies to create positioning in the market so it becomes easy to achieve competitive advantage. TechCom Electra‚ an organization that produces electronic products like
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Strategic Plan‚ Part I Mission‚ vision‚ and value documents offer guidance theories to make organization’s strategic plan. Companies make their corporate‚ business‚ and tactical strategies as well as goals. The provided document gives a comprehensive research on the mission and vision statements of Ace Gym and how are these documents useful in developing the company unique and effective from its rivals. It will additionally spotlight key values through mission and vision declaration. These values
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the gloabalized business‚ companies require strategic thinking and only by evolving good corporate strategies can they become strategically competitive. A sustained or sustainable competitive advantage occurs when firm implements a value – creating strategy of which other companies are unable to duplicate the benefits or find it too costly to initiate. Corporate strategy includes the commitments‚ decisions and actions required for a firm to achieve strategic competitiveness and earn above average returns
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Summary Strategic Management PART A STRATEGIC ANALYSIS Lesson 1 Strategic Schools of Thought and Strategic Discourse Strategy is the long-term direction of an organisation. Strategy and marketing are alike but they have different purposes. The importance of a long-term perspective on strategy is emphasised by the three horizons framework. It suggest that every organisation should think of itself as comprising three types of business or activity‚ defined by their horizons in terms of years
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Developing a Strategic Vision In the strategy developing process‚ at very early stage‚ company managers need to pose a set of questions; like ‘What is the vision of the company‚ where company should be headed‚ what should its future technology – product – customer focus be‚ what kind of enterprise do we want to become‚ what industry standing do we want to achieve in fixed time frame like ten years time?’ Keeping all these necessary questions in view‚ long term strategy is formulated‚ and Management’s
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