Strategic Marketing Dr. George Balabanis Contents Course Syllabus ………………………………………………………………….…1 Course Schedule ……………………………………………………………….…....2 Coursework ……………………………………………… …………………………8 LECTURE NOTES Session 1. Introduction to Marketing …………………… …………………………12 Session 2. General Approaches to Strategy Making and Planning … ……….……15 Session 3. Marketing Decision Making and Planning………………………………19 Session 4. Analysing the Organisation and Competitors ……………………………24 Session 5. Analysing Channels
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Strategic Innovation Proposal Deborah Morrison OI/466 6/01/2013 Brandon Johnson Strategic Innovation Proposal Introduction This paper identifies the problem and unmet opportunities related to Coca-Cola Company. It develops an innovative strategy to address the problem. It used innovative business design model to solve-out the problems and take them as an opportunity for organization. The use of IBDM is effective for the creation of an innovation business product. Following are the different
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4. Strategic choice: the broad business strategies pursued 4.1 Ansoff’s product/ market strategies? Definition Ansoff’s product is a strategic planning model that links a market or product strategy with a corporation’s general and typical strategic direction (Hussain et al.‚ 2013). The strategies that are being implemented by Woolworths Corporation are market penetration‚ marketing development‚ manufactured goods development and diversification. Market penetration Market penetration can
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Mason‚ Ohio: Cengage Learning CBS News (2012). Avon cutting 1‚500 jobs. Retrieved on December 12‚ 2012 from website: http://www.cbsnews.com/8301-505123_162-57558694/avon-cutting-1500-jobs/ Hitt‚ M. A.‚ Ireland‚ R. D.‚ & Hoskisson‚ R. E. (2013). Strategic management: Concepts and cases: Competiveness and globalization (10th ed.). Mason‚ OH: South-Western Cengage Learning http://www.avoncompany.com/corporatecitizenship/corporateresponsibility/corporateresponsibilitypractices/corporate-governance.html#bod
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* Final Paper Strategic Management REGUS Strategic Analysis Student: Ivashkin Dmitriy Verified by: Jiří Vicek Background Field of Business Regus is the largest provider of flexible workspace. The list of Regus services is really huge. The main field of Regus business is providing of office space including office furniture‚ techniques (PC’s‚ IP-telephony‚ Fax’s‚ Copy machines and etc.)‚ IT infrastructure (internet‚ IP‚ video conference etc.) and even reception. The infrastructure
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Table of Contents Q(1.1.1) 5 Leadership Theory 5 Situational Leadership Theory 6 Transformational leadership Theory 6 Q(1.1.2) 7 Impact of management and leadership styles on strategic decisions. 7 Impact of leadership styles: 7 Autocratic leadership: 7 Bureaucratic leadership: 8 Democratic leadership: 8 Laissez-Faire Leadership Style: 8 Q(1.1.3) 9 Leadership style adaptation to different future situation: 9 “Leadership style is the typical approach of a particular person
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ROCK GRILL AND SEAFOOD BAR Rizal Avenue Extension Puerto Princesa City‚ Palawan PROJECT PROPOSAL BY: LEAH C. MANDAL (HRDM Staff) APPROVED BY: SR. GINA GALANG O.P (Human Resource Head) TWO-YEAR STRATEGIC PLAN “UGONG ROCK” (Grill and Seafood Bar) Rizal Avenue Extension Puerto Princesa City‚ Palawan I. INTRODUCTION Ugong Rock grill and seafood bar has almost 3 year history of popularity here at Puerto Princesa City‚ Palawan. The Ugong Rock
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Strategic Audit: Wal-Mart in Spain Debbie D. Stevenson Grantham University Wal-Mart in Spain Wal-Mart is currently ranked as the world’s number one retailers and the number one company in the world of sales (over $200 billion) on the fortune 200 lisr (www.wal-mart.com) (www.fortune.com) Wal-Mart Stores is one of the largest retail companies in the United States. Wal-Mart has four parts of their strategies that makes their mission possible. The four strategies
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best described as a well-orchestrated short story that presents essential information and data on corporate operations. As opposed to‚ say‚ a finance or production or marketing case which presents material primarily on one functional area only‚ a strategic management case takes a wholistic view of corporate operations from the perspective of the firm’s board of directors and/or its senior executives. Are there different types of case studies? The answer here is "yes"! In general‚ there are three
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References: Jeffs‚ C.‚ 2008. Strategic Management. London: SAGE Publications Ltd. Hitt‚ A. M.‚ Ireland‚ D. and Hoskisson‚ E. R.‚ 2011. Strategic Management: Competitiveness and Globalisation. 9th Edition. Mason: South-Western Cengage Learning. Web-1: http://allman.rhon.itam.mx/~oromero/Wal_Mart_CaseStudy.pdf. Accessed on: 27.07.2012 Jenkins
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