IBM | STRATEGIC MARKETING 310 | CASE STUDY ANAYLYSIS 1 | 1. What competences has IBM had to invest in arising from its transformation from a ‘product-centric’ to a ‘service-centric’ organization? From IBM’s largest loss in 1992 the board of directors responded by appointing Louise V. Gerstner as their new CEO to bring the company’s reputation up and minimize their profit loss. When Gerstner took over IBM from a product-centric organization he transformed IBM to a service-centric
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Joel A.C. and Helaine J. Korn (1999)‚ “Dynamics of Dyadic Competitive Interaction‚” Strategic Management Journal‚ 20 (March)‚ 251–78. Chen‚ Ming-Jer (1996)‚ “Competitor Analysis and Inter-firm Rivalry: Toward a Theoretical Integration‚” Academy of Management Review‚ 21 (January)‚ 100–134. Chen‚ Ming-Jer‚ and Danny Miller (1994)‚ “Competitive Attack‚ Retaliation and Performance: An Expectancy-Valence Framework‚” Strategic Management Journal‚ 15 (February)‚ 85–102. Easterby-Smith‚ Mark (1997)‚ “Disciplines
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Strategic Management Welcome to a course: This document describes the contents and structure of the course Strategic. It is important that you read it carefully‚ as it will guide you through the different parts of the course and hopefully answer most of your questions. The document also indicates what we expect from you in the course‚ and what you can expect in return from us. Text Book: • White McCarthy - Strategic Management latest edition Palgrave Macmilllan Publisher 2009
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Purchase • Usage Consumer Decision Making Basic Psychological Processes Memory Marketing Stimulus (Topic 5) • Product • Price • Place • Promotion Exposure/ Attention Perception Consumer Behavior Attitude The Decision Making Process • Learning Problem Information Judgment Post-purchase behavior recognition search & Decision Consumer Decision Making • Decision Making Process (DMI) Consumer Decision Making Process • Decision Making - Problem-solving process
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Approaches to the strategic management of people There are a number of models of SHRM and in this unit we will look at three: • The best practice view. • The best fit view. • The resourcebased approach. The best practice view This view starts from the premise that a single set or ‘bundle’ of HR policies and practices will lead to better organisational performance‚ sustained over a lengthy period‚ whatever the prevailing business circumstances. What are these socalled best
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organisation in pursuit of its long-term purposes. Strategy is the direction and scope of an organisation over the long-term: which achievesadvantage for the organisation through its configuration of resources within a challengingenvironment‚ to meet the needs of markets and to fulfil stakeholder expectations". First‚ strategy is concerned with the broad pattern of an organisation’s activities‚ not the day-to-day detail. Second‚ strategy is concerned with the long term. Finally‚ strategy is concerned with
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A strategy map is a diagram that is used to document the primary strategic goals being pursued by an organization or management team. It is an element of the documentation associated with the Balanced Scorecard‚ and in particular is characteristic of the second generation of Balanced Scorecard designs that first appeared during the mid 1990s. The first diagrams of this type appeared in the early 1990s‚ and the idea of using this type of diagram to help document Balanced Scorecard was discussed in
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Harvard Business Review Jb revitalize corporate performance‚ we need a whole new model of strategy. May-funel989 STRATEGIC INTENT by Gary Hamel and C.K. Prahalad "oday managers in many industries are working hard to match the competitive advantages of their new global rivals. They are moving manufacturing offshore in search of lower labor costs‚ rationalizing product lines to capture global scale economies‚ instituting quality circles and justin-time production‚ and adopting Japanese
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to have taught the American Military and Government officials a lot about cooperative working and strategic planning. Each American involved most likely has a different story to tell about the War from the ground soldiers all the way up to President Johnson. However‚ each participated in a mission driven cooperative work environment with many different thinking styles. These styles included strategic thinkers‚ tactical planners‚ and logisticians to name a few. Each thinking style plays a critical
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It has to be a tough decision to make when your option is shooting your best friend. In “Of Mice and Men” by John Steinbeck‚ George decided to shoot one of his best friends‚ Lennie. “Of Mice and Men” is about some farmers that dream to get there own place. The book takes place in the Salinas Valley. George and Lennie travel together and Lennie is always getting them into trouble‚ though‚ Lennie truly doesn’t mean to. It lead to a heartbreaking decision for George. George made the right choice on shooting
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