Cognitive Dissonance -This occurs when there is a difference between people’s stated attitudes and their behaviour. It specifically refers to our emotional discomfort resulting from this discrepancy. -This happens all the time! I might dislike someone but be polite to their faces- is that bad? -Sometimes the situational factors are more influential than our attitudes Evaluation of the tricomponent theory -A well known study into thse issues of whether our stated attitudes are consistent with
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Emotional Dissonance and Customer Service: An Exploratory Study Craig C. Julian ABSTRACT. In this paper‚ the broad context for the study of emotional dissonance and its importance to marketing is set out. The relevant literature on emotional dissonance‚ its antecedents and outcomes are introduced together with the knowledge gap in the literature. The conceptual framework of emotional dissonance is expanded via exploratory research using case studies in order to identify the key issues and the
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Festinger (1957) describes cognitive dissonance as the internal need for consistency between beliefs‚ attitudes‚ behaviors and actions also known as cognitions. When cognitions are misaligned a dissonance is created and human nature warrants the restoration of a harmonious balance. In order to shift this paradigm‚ we either accept our current situation as justification
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Physical Cognitive Dissonance The story begins with two respectable men taking a stroll. One of them‚ a man named Enfield‚ relates to his relative‚ a prosecutor named Utterson‚ an encounter he had had some months ago with an evil looking man named Hyde. The man had trampled a little girl he ran into on the street. Enfield‚ along with several people on the street‚ took an immediate and overpowering dislike of Hyde’s sinister appearance. After the incident‚ Hyde enters a building and subsequently
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clash with the decisions you make. Usually when someone’s beliefs or actions conflict with their beliefs cause the dissonance. Leon Festinger became aware of cognitive dissonance and made a theory to demonstrate it. He also hypothesized two ways to reduce cognitive dissonance‚ and for some people it helps them regain psychological balance. Therefore‚ interest in cognitive dissonance has increased‚ due to the rising research in different fields including in education‚ because it affects a lot of students
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Cognitive Dissonance is the state of having inconsistent thoughts‚ beliefs‚ or attitudes‚ especially as relating to behavioral decisions and attitude change. The Cognitive dissonance in “Quieting the Mind” would be based on somebody’s religious beliefs. Somebody can have a different belief on the effect of believing a person could heal you or not. An example can be if you were a child and a parent told you to do something you probably would. If a child did not they would probably change their attitude
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Cognitive dissonance is a discomfort caused by holding conflicting ideas simultaneously. The theory of cognitive dissonance proposes that people have a motivational drive to reduce dissonance. They do this by changing their attitudes‚ beliefs‚ and actions.[2] Dissonance is also reduced by justifying‚ blaming‚ and denying. The phrase was coined by Leon Festinger in his 1956 book When Prophecy Fails‚ which chronicled the followers of a UFO cult as reality clashed with their fervent beliefs.[3][4] It
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offered patience and understanding to make it appear as if the marriage was happy. Cognitive Dissonance is a feeling of discomfort caused by performing an action that is inconsistent with one’s belief (Franzoi‚ 2009‚ p.162). Basically it is a disagreement between one ’s personal beliefs and one ’s actions. It is the difference between how they would like to be and how they are. Cognitive dissonance is an aversive drive that causes people to (1) avoid opposing viewpoints‚ (2) seek reassurance
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Cognitive Dissonance Theory was proposed by psychologist Leon Festinger to reason as to why humans change their behavior. According to Festinger‚ an individual has their beliefs (their perception of something) and these beliefs need to mirror their actions/behaviors in order for them to be at an equilibrium. If these two things are not aligned then this creates cognitive dissonance. It was proposed that‚ because humans do not like to be out of alignment‚ they will be motivated to either change their
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Ferstinger in 1957 developed a theory of cognitive dissonance. His theory sugguest that we all have an inner drive to stay true to our attitudes and beliefs to keep a balanced life. When Ferstinger first introduced the term cognitive dissonance to indicate the discomfort we feel whenever we inconsistent notions at the same time. This discomfort or dissonance motivates us to expend behavioral effort to reduce it and restore cognitive consistency Cognitive dissonance is a situation that involes conflict‚ beliefs
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