Study guide – Final exam – HT 438 Spring 2012 Textbook – Hospitality Strategic Management by Cathy Enz -2nd edition Test will come from chapters 1‚2‚3‚5 and 9 (no questions will come from the hospitality focus boxes) It is highly likely that you will see questions that you have encountered previously‚ possibly in a different format or stated in a different manner. Ch.1 Table 1.1 on page 6 traditional‚ resource and stakeholder approach to strategic management Don’t just memorize
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article: A case study on importance of service quality in the airlines industry impact consumer behavior Abstract: Competition in airlines industry is getting competitive nowadays. With the uncertainty global economy environment‚ high operations cost and the rival of low cost airlines (LCCs). Full service airlines (FSCs) have to work out its unique strategy to survival in the market in order to maintain the market share and profit margin. This paper analysis service orientated airlines in different
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Corporate Financing Decision: 0 NPV transaction (not always 0 NPV‚ subsidy= pos npv‚ creating new security) Efficient Capital Markets: price reflects available info‚ investors receive fair price when interact‚ firms get fair price for securities it sells Pt= Pt-1 + Expected $ return given risk + Random price error Rt= E(Rt) + Error t (abnormal return‚ efficient mkt makes unpredictable) Rt= Rft + B(Rmt – Rft) Weak: past market info‚ weak form efficiency‚ tech analysis will fail Semi-Strong:
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Identify Current Strategy Southwest Airlines Co. is a major domestic air carrier that is "the world ’s only short-haul‚ high-frequency‚ low-fare‚ point-to-point carrier" according to the President and CEO Herb Kelleher. Southwest has always been able to quickly seize any strategic opportunities whenever they arise. Southwest is the only company to ever hold the Triple Crown for annual performance. Some of the key factors that contribute to Southwest ’s success are its conservative growth pattern
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Metropolitan University Turkish Airlines Marketing Plan (Portfolio) Summer/Winter 2010/11 UK By Nikola Georgiev Student ID: 07059973 CA3002C Aviation Commercial Planning and Marketing Tutor: Nicholas Coleman London Metropolitan University Table of Contents: 1. Introduction 2. Business Strategy 2.1. Airline Overview 2.2. Existing Market 2.3. Competitors Overview and Situation analysis 2.4. The Competitors 2.4.1. British Airways 2.4.2. Pegasus Airlines 2.4.3. Easyjet 2.4.4. Competitors
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Table of contents: I. Introduction II. Company’s Background III. Company’s Memorandum IV. Strategic Analysis: Mission‚ Vision and Values Marketing strategy‚ Aims and Objectives SWOT Analysis Market Research V. Communication Campaign VI. Recommendations VII. Conclusion VIII. Learning Experience IX. Thanks X. References XI. Appendix I. Introduction: Marketing management is the act of choosing and targeting different markets and creating good relationships with them‚ regarding
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Finance club 2/25/2014 United Health Group UHG is a Fortune 500 company (No. 17) and is one of the largest healthcare providers in the nation. UnitedHealth Group is the most diversified health care company in the United States and a leader worldwide in helping people live healthier lives and helping to make the health system work better for everyone. 2/18/2014 Scott Bradley‚ CEO of United Prairie Bank‚ will be joining the Finance Club during our meeting tonight. Mr. Bradley will be speaking
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Southwest Airlines in 2010 : Culture‚ Values‚ and Operating Practices Corporate Business Strategy Group Assignment Domeniko Wikarda | Endah Widiastuti | Haris Suhendra | Marisa Karsen | Pramita Wardani 1 Table of Contents: The Journey of Southwest Airlines Business Strategic Analysis Recommendations 2 The Journey of Southwest Airlines in 2010 : 3 Southwest Airlines Is a low-cost/lowfare airline. • Their concept is attract passengers by flying convenient schedules‚
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multinational premier company. Specifically‚ the report considers (1) the competitive strategy of Canon (2) the major resources and capabilities of Canon (3) management of the development and transfer of capabilities throughout the organisation (4) Canon’s strategic perspective (5) is Canon successful? (6) conclusion and key learning points Competitive strategy The dominant generic competitive strategy adopted by Canon is differentiation. The company deployed its technological capabilities and know-how in
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SOM 498: Strategic Management (Section 006 and section 007) Semester: Spring 2013 (updated Jan 22‚ 2013) Professor: Mahesh P. Joshi Ph.D. Office: 210 Enterprise Hall; (703) 993-1761 email: mpjoshi@gmu.edu; mpjgmu@gmail.com (preferred email) Timings: 4:30 pm to 7:10 pm (section 006) and 7:20 pm – 10:00 pm (section 007) Day: Tuesday Location: Robinson Hall B 208 (section 006) and Robinson Hall B 211 (section 007) Office Hours: Tuesday 3:30 pm to 4:00 pm or anytime by appointment
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