Market Analysis and Strategic Recommendation As a Marketing Consultant‚ my client‚ which operates in the Mobile phone and Network providers sector of the market and the organisation trades under the name of O2 has asked me to generate a report‚ including a full market analysis and a set of strategic recommendations. This is to help secure their short (1-3 years)‚ medium (3-5 years) and long term (5 + years) future. I will be using relevant marketing theory and also recent market data to help complete
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Mehmet Burkay 251311001 STRATEGIC ANALYSIS FOR PHILIP MORRIS *PEST ANALYSIS - Political and Legal Forces • The laws regulated by the governments against the cigarette companies and cigarette advertisements‚ since early 90s. • Increasing tax rates on cigarettes especially in U.S. and Western Europe • The barriers against outside producers
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recommendations for strategic change: correct unethical behavior and develop customer loyalty. Little new resources need to be acquired to make these changes; the largest obstacle to achieving them is to persuade the top management and board of directors that this is the correct new direction. Contents Introduction 3 Company History 3 Founder’s Influence 4 Board of Directors 5 Top Management 6 Environmental Analysis 8 Foundations 8 External Analysis 10 Internal Analysis 13 Strategic Choice 15 Business-level
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More and more‚ experts in the field of strategic planning and management are advocating for more attention to be paid on strategic thinking‚ and recommending for it to be considered a separate and distinct stage in the strategy planning and executing cycle. Results from the strategic thinking exercise feeds directly into creation of the strategic vision‚ which according Thompson‚ Strickland & Gamble (2008) is the first phase of a strategy-making‚ strategy executing cycle. Ingid Bonn (Bonn‚ 2001)
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------------------------------------------------------2 Part A: Woolworths Ltd Strategic Analysis---------------------------------------------------------------2 SWOT analysis for Woolworths Ltd------------------------------------------------------------------------3 Key Capability Analysis---------------------------------------------------------------------------------------4 Major stakeholder analysis for Woolworths Ltd---------------------------------------------------------5 Assessment
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Strategic Information Systems Analysis Organisations are Systems of Interdependent human Beings (definition) General System Theory (GST) 1. Have Goal 2. Sub-system 3. Environment 4. Synergy 2+2 = 5 5. Boundary All systems have sub-systems and the function of the sub-system is to help the system achive its goal; eg Human Body is a system which has many sub-system such as respiratory system; digestive systems. Systems work within an environment. The environment
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Strategic Hospitality Management -University of West London- Module Leader: Terry McCusker Student ID: 21239704 Business bits: Burger King Burger King Worldwide Inc. reported the third quarter situation this morning. What has happened to profits comparing to last year? In the third quarter of this year‚ the reports are showing a profit of $68.2 million or 19% a share comparing to $6.6 million or 2% a share‚ an year earlier. Beside this‚ the per-share earnings rose
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Summary Obesity: In USA over 55% of all the adults are overweight or obese. And 20%-30% children are overweight or at risk of becoming so. The reason to all this madness‚ is all the fast-food‚ the Americans are eating. They have really many fast-food restaurant’s in USA. It is so cheap‚ you can by a hole meal for about 2$ at Mc Donald’s. And actually the food on a fast-food restaurant’s are cheaper than if you cooked your own meal‚ at home‚ from scratch. I think that should be vice versa
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This is a strategic planning guide for TOPSHOP‚ the essay includes meaningful information about TOPSHOP’S Idea statement and SWOT analysis. The purpose of this written report is to apply the theoretical material and develop a strategic plan for a retail business like topshop. The project involves stating the business mission‚ goals‚ objective‚ SWOT analysis and development of retail marketing strategy‚ i.e. retail mix‚ including location‚ merchandise‚ pricing‚ promotion store design and
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Apple Computer Strategic Analysis Nicholas Acosta and Tiffany Zempel BUSI4763-01 Strategic Management Dr. Scott Ray April 20‚ 2010 Table of Contents CURRENT PERFORMANCE …………………………………..…………………………… 4 KEY ISSUE IDENTIFICATION……………….…………………………………………….. 6 ANALYSIS OF MISSION AND OBJECTIVES…………………………………………….. 7 CORPORATE LEVEL STRATEGIES………...………………………………………..….... 8 BUSINESS LEVEL STRATEGIES…………….………………………………………..….. 11 POLICIES………………………………………
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