Strategic Marketing DEEPWATER HORIZON INCIDENT WORD COUNT: 6000 Executive Summary On April 20th 2010 bp had a major oil spill off the Gulf of Mexico coined the “Deepwater Horizon Incident” in which eleven (11) person’s loss their lives. This incident negatively affected the company’s brand and bp brand equity plummeted by $7.4bn‚ representing a 61% fall (Brand Finance 2010). BPTT which is a subsidiary of bp Global had to treat with the negative impact of this crisis
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Table of Contents Introduction 3 Background to BP plc 3 The Gulf of Mexico Incident 4 BP’s Historical Market Positioning 4 Internal and External Analysis 5 Internal Analysis – The SWOT Model. 6 External Analysis – The PESTLE Model 8 Strategic Choices 9 Recommendations 10 Porter’s Generic Strategies 10 Ansoff’s Matrix 11 Conclusion 12 Bibliography 12 Introduction The global business environment has never been more challenging for companies and corporate management teams
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BP plc (British Petroleum) February 2‚ 2014 University of Mount Olive Table of Contents Title Page ……………………………………………………………………………………….. 1 Table of Contents ………………………………………………………………………………... 2 Introduction …………………………………………………………………………………….... 3 External Environment …………………………………………………………………………... 3 Economic Trends………………………………………………………………………… 4 Political/Legal …………………………………………………………………………… 5 Demographics …………………………………………………………………………… 6 Technological Trends ……………………………………………………………………
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A strategic group is a concept used in strategic management that groups companies within an industry that have similar business models or similar combinations of strategies. For example‚ the fast-food industry can be portrayed as consisting of several strategic groups. The number of groups within an industry and their composition depends on what dimensions you use to define the groups. Strategists often use a two dimensional grid to display the position of each company along to the two most important
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Strategic analysis of the BMW Group ABSTRACT The BMW Group is a leading manufacturer within the premium segment of motor vehicles. This report analyzes the strategy of the company and evaluates it with regards to long-term valuecreation as well as sustainability. The strategy is broken down into a strategy map of four different perspectives; Financial‚ Customer‚ Internal and Learning and Growth perspective. Within these perspectives‚ the strategic objectives are defined and analyzed. From the strategy
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ARCADIA GROUP – EXPANSION IN ASIA Owing to their thriving economies‚ the world today is viewing Asian markets with a new found awareness and interest. Led by China and India‚ South East Asian countries are coming into their own‚ and proving to be attractive destinations for major global retailers to expand their market share. After conducting a strategic analysis of the Arcadia Group‚ it became clear that in order to maintain its distinctiveness and profitability‚ the company needs to tap into the
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Case #7-The Apollo Group(Report) I. Analysis-Issues: a. The young people drop out the programs because the doubt in the education quality. b. The Apollo group education method is contrasted to the conventional mechanism of education being summited to criticism by other universities. c. The young students are more interested in enrolled into traditional education. d. Companies give financial help to the adult working students to pay their
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Competition Eclipses Cooperation: An Event History Analysis of Joint Venture Failure”‚ Management Science‚ 42(6)‚ pp 875-889. 1c - Key Reference 1. Beamish‚ P. and Lupton‚ N. (2009)‚ ‘Managing Joint Ventures’‚ Academy of Management Perspectives‚ 23(2) pp. 75-94 2. Deresky‚ H. (2008) International Management‚ Managing Across Borders and Cultures: Text and Cases‚ 6th Edn. New York: Pearson (Chap 7 – p273) 3. Geringer‚ J. (1991)‚ ‘Strategic Determinants of Partner Selection Criteria in
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Conclusion 10. Appendix 1 11. Appendix 2 12. Appendix 3 13. Harvard Reference Abstract: BP is a British global energy company and is the 4th largest company in the world. This report is in relation to BP’s profitability‚ product development‚ market power and placement. The report uses PESTLE analysis to investigate these areas providing an insight to the successes and failures of BP during recent years. It covers the failures of Russia which has been a failure in terms of past successes
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Political – Legal Settlements: After the Deepwater Horizon oil spill in the Gulf of Mexico‚ BP faced many different legal settlements that were enforceable by court. Many of these settlements were in order to enhance the safety of drilling for oil in the Gulf of Mexico. BP worked to solve the federal criminal claims that came from the Oil Spill‚ and eventually pleaded guilty of 11 felony counts‚ related to the loss of 11 lives. Many other misdemeanor counts under different acts including: the Clean
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