http://www.e3journals.org/JBME © 2010 E3 Journals Review Strategic Marketing Management of Oil and Gas Industry: A Review of Literature Akinyele‚ Samuel Taiwo School of Business Studies‚ Covenant University‚Ota-Nigeria. akinsamolu2000@yahoo.com Accepted 27 September 2010 The purpose of this paper is to review the literature on strategic marketing management. This study adopted an expost facto research methodology to examine the strategic marketing management literature in an attempt to attain
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/EMBA STRATEGIC MANAGEMENT (MGT-5504) Credit Hour: 03 Contact Hour: 03/week Course Objective: Most Schools of Business/Management-all over the world have a capstone course in their curriculum that concerned with “Strategies and policies”. Many of them title this course as “Strategic Management”. The course is aimed to focus on top management and total organization rather than functional areas of a business organization. This course emphasizes basically on strategic management
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In this article‚ the authors discuss the use of strategy maps to explain strategy to all people in the organization. If you were a military general on the march‚ you’d want your troops to have plenty of maps--detailed information about the mission they were on‚ the roads they would travel‚ the campaigns they would undertake‚ and the weapons at their disposal. The same holds true in business: a workforce needs clear and detailed information to execute a business strategy successfully. The authors
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The adidas Group The adidas Group has become a global leader in the sporting goods industry. The Group has supported the world of sports on numerous levels developing specialized footwear‚ apparel and accessories‚ distributing and establishing relationships with countries all over the world. Adidas has offices in over 55 countries and relies on an external supply chain composed of more than 60 countries. The adidas Group challenges problems that face the company based on the aim to become
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Steering Wheel Car accidents can happen to drivers anytime‚ anywhere. ”According to the National Safety council‚ which stated that more that 2.5 million collisions. The most common type of car accidents it is also know that the accident rear end as incident of injury. Among the car accidents‚ the teenage group is the only age group who is number of deaths is increasing instead of decreasing. Also‚ all the people are exposed to risk and actually every one of the has got car accidents at least
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driverless cars‚ and they are being tested in California. Out of all the test drives‚ the driverless car has done‚ it only crashed once and that was when a human was driving it. Driverless cars will outgrow regular cars‚ but are people willing to their freedom taken away? Google’s robo-car initializes the end of driving and a new stage of technology. The big problem is if people are ready for this change. There are many controversial factors that make people doubt about the new car. This will
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Thorr Motorcycles: Perceptual Maps in Marketing Teri Ryan MKT/421 December 21‚ 2010 Ellis Jones Thorr Motorcycles: Perceptual Maps in Marketing Cruiser Thorr is a motorcycle modeled after Thor‚ the Norse God of Thunder. With its strong‚ honest and reliable product design‚ Thorr Motorcycles was able to embody the very ideas that their loyal customs live‚ which is a lifestyle of freedom‚ mobility. This paper will outline the Perceptual Maps in Marketing simulation by describing the situation
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INTRODUCTION: The subject of car finance comprises the different financial products which allows someone to acquire a car with any arrangement other than a single lump payment. The provision of car finance by a third party supplier allows the acquirer to provide for and raise the funds to compensate the initial owner‚ either a dealer or manufacturer. For Business sector finance: Car finance is required by both private individuals and businesses. All types of finance products are available to either
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Google driverless car became the first licensed autonomous car. Three years since they began research‚ Google’s investment in this project has proven fruitful as this technology has become possible. This advancement shows great development and progress to General Motors’ Futurama exhibit from the 1939 World’s Fair. Designed by Norman Bel Geddes‚ it depicted electric cars powered by circuits embedded in the roadway and controlled by radio [ (O ’Toole‚ Dude‚ Where ’s My Driverless Car?‚ 2009) ]. A
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only are our crops affected but this we are. Our crops and other plants provide us with not only food but oxygen. If we suffocate them we will slowly suffocate ourselves. C. Solutions to these problems: Public Transport‚ Alternative fuel‚ bikes‚ Car pool. III. Over the years‚ scientists have been struggling to find an effective and affordable alternative to fossil fuels‚ not only for the environment‚ but because the natural resources are being used in excess and supply is starting running short
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