Strategic Groups * “the group of firms in an industry following the same strategy along the same strategic dimensions” (Porter‚ 1980) * “a set of firms competing within an industry on the basis of similar scope and resource commitments” (Cool & Schendel‚ 1968) Competitive strategy = a choice of which strategic group to compete in = the choice of the easiest group to ‘get into’ Strategic groups are organisations within an industry with similar strategic characteristics‚ following similar
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Cited: Johnson‚ Steven. The Ghost Map. New York City: Penguin Group USA Inc. ‚ 2006.
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customers toward the products (e.g.‚ current market shares of the products). Maps generated by this software are spatial representations in Euclidean space that have the following characteristics: (1) The pairwise distances between product alternatives directly indicate the “perceived similarities” between any pair of products‚ i.e.‚ how close or far apart the products are in the minds of customers. (2) A vector on the map (shown by a blue or red line) indicates both magnitude and direction in the
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What is a Marketing Map? Marketing Map is the process followed by marketers to generate value for the customers. Value can be defined as the ratio of perceived costs to perceived benefits. Perceived benefits are the advantages of the product perceived by the customer as compared to its competitors. Tangible benefits are physical benefits say a light weight comfortable shoe. An example of intangible benefit is the promise of quality that a product brings. Perceived costs are the economic
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Using Perceptual Maps in Marketing Simulation Janice JohnsonMKT/421 June 5‚ 2013 Using Perceptual Maps in Marketing Simulation While reading this paper the reader will get a summary of the three major phases from using Perceptual Maps in Marketing Simulation. The phase will be the situation‚ a recommend solution and the reason why it was chosen‚ and the results. The relationship between differentiation and positioning will be discussed and whether or not if the repositioning of the product
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overview Topic: “Cognitive Maps” Course: Knowledge Engineering Author: Marina Borovkova Group: FM.1 Saint-Petersburg 2011 Table of contents Introduction 3 Definition of Cognitive Mapping 4 History and Use of the Term 4 The Process of Cognitive Mapping 6 Different Types of Cognitive Map and Mapping Techniques 7 Cognitive mapping techniques 8 Causal mapping. 8 Semantic mapping 9 Concept mapping 10 Application of cognitive techniques and maps 11 Conclusion 13 Introduction
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Planimetric Map. A planimetric map presents only the horizontal positions for the features represented. It is distinguished from a topographic map by the omission of relief‚ normally represented by contour lines. Sometimes‚ it is called a line map. Topographic Map. A topographic map portrays terrain features in a measurable way‚ as well as the horizontal positions of the features represented. The vertical positions‚ or relief‚ are normally represented by contour lines on military topographic maps. On maps
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“Cartographers have strongly emphasised the visible‚ the tangible‚ the static‚ the physical and the historical values over the invisible‚ intangible‚ dynamic‚ human and futurist aspects of the world.” Cartographers have long ago developed maps for understanding the complexity of our environment. Whether it started for war or general education‚ cartography has developed over time in an astonishing way. While analysing the quote ‘Cartographers have strongly emphasised the visible‚ the tangible
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The Strength of Harley-Davidson Harley-Davidson‚ Inc.‚ the only U.S. motorcycle manufacture still in business‚ dominated the superheavyweight motorcycle market with a 62.3 percent share while Honda had 16.2 percent‚ Yamaha had 7.2 percent‚ Kawasaki had 6.7 percent‚ Suzuki had 5.1 percent‚ and BMW had 2.5 percent in 1990 (592&596). The company also had a number of international markets. Actually‚ in 1990‚ approximately 31 percent of the sales were overseas. The company had made efforts to
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Batman gets a lot of love from DC Comics‚ and it’s nice that Harley Quinn is shoving her way in and owning this month’s celebration. Batman is one of the most recognized superheroes ever‚ and his little corner of the DC Comics universe has spawned a lot of movies‚ a current TV series in the form of Gotham‚ and it certainly didn’t hurt Suicide Squad‚ either. But from the world of Batman came Harley Quinn‚ and in her 25 years‚ she’s built up quite the following — enough for DC to declare that she
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