MY PERCEPTUAL MAP OF CAR BRANDS Bonita Stuckey Marketing-421 Jan Peterson-Instructor PERCEPTUAL MAP – CAR BRANDS Summary Perceptual mapping is a technique that allows one to visualize the positioning of different brands in the market. Using perceptual maps‚ one can quickly compare different brands and make strategic decisions about whether or not your brand need to be repositioned. I chose to do my Perceptual Map on different Car Brands. The cars I chose are as follows: Audi BMW Mercedes Ford
Premium Automotive industry Ford Motor Company BMW
their competition. Perceptual maps can have any number of dimensions but the most common is two dimensions. The first perceptual map below shows consumer perceptions of various automobiles on the two dimensions of sportiness/conservative and classy/affordable. This sample of consumers felt Porsche was the sportiest and classiest of the cars in the study (top right corner). They felt Plymouthwas most practical and conservative (bottom left corner). Perceptual Map of Competing Products Cars that
Premium Marketing
Telecommunications pricing Research on Telecommunications pricing Prepared By: Mina Ibrahim Prepared By: Mina Ibrahim Contents Contents 1 Executive Summary 2 Theoretical Background 3 The Theory of Price 3 The Demand Function 3 The Demand Function for Telecom industry 4 The availability and price of Substitutes & Complements 4 Research Background 6 The Egyptian Scenario 6 The Egyptian Company for Mobile Communications (Mobinil) 7 Important Milestones 7 Mobinil Market Position 9 Research Analysis and
Premium Mobile phone Supply and demand Mobile network operator
BRITISH AIRWAYS Introduction: The world today has evolved in numerous ways thanks to the many inventions and discoveries‚ but few have changed the way people live and experience the world as deeply as the invention of the airplane. The industry has progressed to the point where now it would be impossible to think of life without air travelling (for developed countries). Thanks to this‚ long distances have been somehow shortened’ hence altering people’s concept of distance. As well‚ making it
Premium British Airways Airline
Balanced Scorecard and Strategy Map BI430-001 Data Visualization Balanced Scorecard: Part of a system that translates strategy into action. Also‚ gives a balanced view in four perspectives of how well an organization is driving execution and how successful the results are. The four perspectives in the balanced scorecard and strategy map give executives a more balanced view of their organization. Strategy Map: Represents how an organization
Premium Balanced scorecard
ENGLISH CIVILISATION Programme I/ Britons and Romans (C.100 BC – AD 409) II/ Saxons‚ Danes and Normans (409 – 1154) III/ Medieval Empire (1154 – 1450) I/ Britons and Romans (C. 100 BC – AD 409) ( Very unstable situation No unity‚ no charismatic leader for the whole country‚ no unification during the 1st century BC‚ before the come of the Romans. Instability politically speaking‚ wars and conflicts. The leaders were warriors‚ hence the fact that the tribes were settled on military
Premium Henry VI of England Harold Godwinson England
RESEARCH PAPER British Architecture Anita PURKINS 2012-2013 Table of contents I) Most Famous English Buildings and their history‚ how are they protected? a) Buckingham Palace b) Palace of Westminster c) Windsor Castle d) Big Ben e) Tower of London II) Historic Buildings and Monuments Commission for England a) English Heritage b) How it is run and missions c) Funding d) Membership III) Modern architecture in England a) International Architecture b) Brutalist architecture
Premium England Elizabeth II of the United Kingdom
Important ceremonies 7. Anti-monarchy groups 8. Curiosities 1. Introduction Over the 20th and 21st centuries‚ monarchy has become an increasingly irrelevant institution in many parts of the world. The deep respect the public had for it has turned into indifference. Most people consider monarchy to be an anachronism‚ totally out of step with the times‚ and they think they would be better off without that institution whose roles are simply ceremonial now. British monarchy is the exception‚ though. It
Premium Elizabeth II of the United Kingdom United Kingdom
Overview of the Industry b. Timeline of the Indian Telecom Market 3. Market Structure: Present Scenario and Competitive Environment a. Barriers to Entry in a telecom market b. Overview of Market Structure and Evolution c. Universal Service Obligation d. Competitive Profile of the Telecom Sector e. License Conditions Inhibiting Competition f. Spectrum Assignment and Pricing g. Interconnection Charges h. Tariffs for Basic Service i. Features of Indian Telecom Tariffs j. Issues with Present Tariff Structure
Premium Mobile phone GSM
Why were the American colonies unhappy with the British government? By the 1770’s‚ Great Britain had established a number of colonies in North America. The American colonists thought of themselves as citizens of Great Britain and subjects of King George III. They were tied to Britain through trade and by the way they were governed. Trade was restricted so the colonies had to rely on Britain for imported goods and supplies. There were no banks and very little money‚ so colonists used barter
Free American Revolution Boston Tea Party American Revolutionary War