Strategic Groups * “the group of firms in an industry following the same strategy along the same strategic dimensions” (Porter‚ 1980) * “a set of firms competing within an industry on the basis of similar scope and resource commitments” (Cool & Schendel‚ 1968) Competitive strategy = a choice of which strategic group to compete in = the choice of the easiest group to ‘get into’ Strategic groups are organisations within an industry with similar strategic characteristics‚ following similar
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Cited: Johnson‚ Steven. The Ghost Map. New York City: Penguin Group USA Inc. ‚ 2006.
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customers toward the products (e.g.‚ current market shares of the products). Maps generated by this software are spatial representations in Euclidean space that have the following characteristics: (1) The pairwise distances between product alternatives directly indicate the “perceived similarities” between any pair of products‚ i.e.‚ how close or far apart the products are in the minds of customers. (2) A vector on the map (shown by a blue or red line) indicates both magnitude and direction in the
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PROJECT REPORT ON “SECTOR ANALYSIS – TELECOM INDUSTRY & A CASE STUDY OF: IDEA CELLULAR LTD.” SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF DEGREE OF POST GRADUATE DIPLOMA IN BUSINESS MANAGEMENT (PGDBM) SUBMITTED BY PRAJAKTA M. DIWAN PGDBM - FINANCE BATCH: 2007-09 UNDER THE GUIDANCE OF PROF. V. S. DATE [pic] N.L.DALMIA INSTITUTE OF MANAGEMENT STUDIES & RESEARCH
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The telecom industry of Bangladesh has entered a phase of growing competition. Even though Bangladesh is regarded as one of the poorest‚ and a heavily populated country‚ it has found a way to grow its telecommunications sector. A flourishing mobile telephony business has brought out many positive changes in the country’s socio-economy. Foreign operators have been admiring Bangladesh as a budding high-growth mobile market‚ and have been in discussions with Bangladesh’s regulator‚ the Bangladesh Telecom
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Product Version: Definition Product Name: Total page Huawei Technologies Co. Ltd. WCDMA Performance - Radio Access Network KPI Definition Manual for UMTS6.0(V1.0) For internal use only 2007-1-16 Written: WCDMA&GSM网络 Data: 性能研究部 Review: Review: Data: Data: Huawei Technologies Co.‚ Ltd. All rights reserved 2007-1-16` WCDMA Performance – Radio Access Network KPI definition Manual for UMTS5.1 (V1.2) Revision Record Date Revision version change
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Using Perceptual Maps in Marketing Simulation Janice JohnsonMKT/421 June 5‚ 2013 Using Perceptual Maps in Marketing Simulation While reading this paper the reader will get a summary of the three major phases from using Perceptual Maps in Marketing Simulation. The phase will be the situation‚ a recommend solution and the reason why it was chosen‚ and the results. The relationship between differentiation and positioning will be discussed and whether or not if the repositioning of the product
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in the country like Bharti Airtel‚ Reliance Communications Ltd.‚ BSNL‚ Vodafone‚ Idea Cellular and Tata Docomo. Bharti Airtel is the largest telecom company in India and first mobile phone company in the world to outsource everything except marketing and sales. Reliance
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Planimetric Map. A planimetric map presents only the horizontal positions for the features represented. It is distinguished from a topographic map by the omission of relief‚ normally represented by contour lines. Sometimes‚ it is called a line map. Topographic Map. A topographic map portrays terrain features in a measurable way‚ as well as the horizontal positions of the features represented. The vertical positions‚ or relief‚ are normally represented by contour lines on military topographic maps. On maps
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Indian Telecom Industry Truly Unmatched Growth Story Indian Telecom Sector has come a long way since the days‚ when one had to wait for upto ten years for getting a new landline connection. The growth story that has unfolded in the past ten years has provided common man with the opportunity to access this highly needed facility. Indian Telecom Companies have written numerous success stories in their journey to make the dream of affordable and effective communication facility for Indian very much
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