Golf Industry 2009 Case Analysis Michael George Central Michigan University MGT 495 Section #2216221 Table of Content 1.Introduction page 1 2.Five Forces of Competition pages 1-4 3.Driving Forces page 4 4.Strategic Map page 5 5.Conclusion page 5 6.Biography page 6 1 Introduction In this case study we look at the golf equipment industry in 2009 and its driving forces that affect the competition amongst its leaders. The companies examined in the study are Callaway Golf‚
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#3: "COMPETITION IN THE GOLF EQUIPMENT INDUSTRY” From its earliest beginnings in the 1450’s‚ golf was a peculiar game that tested the individual skill of each person who played. It is a game that takes a player on a journey through a number of “greens.” The player must try to get the small‚ hard golf ball into the “green” or “putting green” which contains a hole in the ground. The player can only hit the ball with a golf club. Golf equipment‚ such as golf clubs‚ golf balls‚ and the like are
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Analysis of “Competition in the Golf Industry” It is unknown when the game of golf originated‚ but it is believed that people began playing in Europe during the middle ages. In the United States‚ golf was a sport primarily played by the wealthy individuals until tournaments began being televised. Since then‚ golf has grown to be a very lucrative industry with over 27 million golfers nationwide by the end of the 1990’s. “Competition in the Golf Equipment Industry‚” a case study written by John
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Callaway Case: Golf Equipment Industry 1. What are the industry’s dominant economic characteristics? According to a recent market study "Opportunities in the Global Golf Club Market 2004-2009" published by E-Composites‚ Inc ‚within the last 5 years‚ the golf industry has seen a significant growth of 5-15% annually at various regions of the world. The market size for the worldwide golf club manufacturing industry is estimated at US $3.9 billion. An increasing number of golfers in the world
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A strategic group is a concept used in strategic management that groups companies within an industry that have similar business models or similar combinations of strategies. For example‚ the fast-food industry can be portrayed as consisting of several strategic groups. The number of groups within an industry and their composition depends on what dimensions you use to define the groups. Strategists often use a two dimensional grid to display the position of each company along to the two most important
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Buying golf equipment can be like dumping money into a money pit‚ but armed with some knowledge you can save time and money in selecting the right clubs for yourself. As with most things in life‚ you can spend a lot or you can spend a little several times before you get what you really need. If you are first starting out and not completely sure you want to commit to this addictive game‚ you should either rent clubs at the golf course‚ or buy a starter set of clubs. Buying a set of started clubs
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against you” (Palmer‚ n.d.). The game of golf started in the United States (U.S.) primarily for the wealthy‚ but soon spread to the public in the 1950’s and 60’s due to televised tournaments. The industry continued to experience steady growth thanks to increased pubic awareness‚ rising household income‚ number of public golf courses‚ and technological innovations of golf club design. By 2008 the game of golf has matured into a 2.9 billion dollar industry (Gamble‚ 2010)‚ completely eclipsing its European
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http://www.researchandmarkets.com/reports/2013735/ Global Golf Industry‚ Participation and Growth Forecast Description: Worldwide golf sport and equipments/supplies industry is highly fragmented with largest contribution coming from the US‚ Japan and some of the European countries. Golf industry has a large number of male participants than female while this trend is slowly changing and increasing number of women are entering into the golf business. India and China are emerging markets for this sport
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Strategic Group Analysis of Toy and Game Manufacturing Companies The toy and gaming manufacturing industry can be broadly categorized into two groups. The first is game manufacturers for electronic devices in which producers design and program video games targeted to older children and young adults. The two strategic groups that exist are video game manufacturers for game console systems and manufacturers for online video games. In today’s market‚ the three major game console systems are Nintendo
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Sensasi Golf Yang Semakin Melambung Saat ini‚ golf bukanlah lagi olah raga atau kegiatan yang diperuntukan bagi kalangan tertentu atau kalangan yang super elit saja. Dalam beberapa tahun terakhir‚ golf sudah menjadi olah raga yang lebih memasyarakat‚ dimana kalangan masyarakat yang lebih luas dapat turut merasakan sensasi bermain golf. Bagi masyarakat Indonesia‚ golf bukan hanya sekedar olah raga semata ataupun kegiatan yang dilakukan untuk mengisi waktu luang. Golf sudah menjadi
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