"Strategic group map of the retail industry" Essays and Research Papers

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    Retail Chain

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    System of MORE Project Proposal SCM Section A Contents Retail Industry in India Potential India’s retail industry accounts for 10 percent of its GDP and 8 percent of the employment to reach $17 billion by 2010. The Indian retail market is estimated at US$ 350 billion. But organized retail is estimated at only US$ 8 billion. Organized retail seems to be a mar 5 % of the industry. The sector is dominated by the local kirana shops‚ owner-managed general stores‚ chemists

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    STRATEGIC ANALYSIS OF GLOBAL AUTOMOBILE INDUSTRY Table of Contents 1. EXECUTIVE SUMMARY The report will undertake a strategic analysis of Global Automobile Industry. Relevant theoretical frameworks and concepts will be applied to the automobile industry in order to make better understanding of its strategies. Firstly‚ the report will provide background information such as industry definition‚ competitors and history outline. It will also

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    Planimetric Maps

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    Planimetric Map. A planimetric map presents only the horizontal positions for the features represented. It is distinguished from a topographic map by the omission of relief‚ normally represented by contour lines. Sometimes‚ it is called a line map. Topographic Map. A topographic map portrays terrain features in a measurable way‚ as well as the horizontal positions of the features represented. The vertical positions‚ or relief‚ are normally represented by contour lines on military topographic maps. On maps

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    Supply Map Chain

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    Map the Supply Chain Caroline Evans MKT/421 September 18‚ 2014 Dr. Michael McKinley Abstract The supply map and the supply chain management consist of manufacturers‚ distributors and retailers. The marketing mix determines the product mix and the product mix helps the fashion designer to control the target market. The distributor of the finished garment later determines how the product would distribute throughout the department and discount stores. The target market will help the designer

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    EXECUTIVE SUMMARY- The following assignment talks about the strategic management in context to McDonalds. Strategic management is one of the critical issues to be studied by a company in order to understand the causes and solution of the problems and hurdles in the way of the success of the business and its market growth. As we all know that it’s a world of globalization and competition and therefore every company has to make certain plans and strategies in order to tackle the problems they face

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    Map and Cartography

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    “Cartographers have strongly emphasised the visible‚ the tangible‚ the static‚ the physical and the historical values over the invisible‚ intangible‚ dynamic‚ human and futurist aspects of the world.” Cartographers have long ago developed maps for understanding the complexity of our environment. Whether it started for war or general education‚ cartography has developed over time in an astonishing way. While analysing the quote ‘Cartographers have strongly emphasised the visible‚ the tangible

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    Map Projections

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    Map Projections A way of representing the earth’s curved surface on a flat surface of map is known as map projections. A globe represents the most accurate position‚ place of different things present on earth but a globe is not practical for many of the functions for which we require a flat map. Map projections help us to represent most of the earth’s surface at a wide variety of scales‚ on a flat‚ easily transportable surface. A globe is the true representation of distance‚ direction‚ area‚

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    Parkson Retails

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    Parkson Retail’s plans stay intact Posted on 19 April 2013 - 05:37am Kang Siew Li sunbiz@thesundaily.com Print PETALING JAYA (April 19‚ 2013): The vision‚ direction and strategic business plans of Parkson Retail Group Ltd (PRGL) and Parkson Retail Asia Ltd (PRA) will stay the course‚ outgoing executive director and managing director Datuk Alfred Cheng Yoong Choong said‚ despite him stepping down from his post at both companies effective May 31. "There’s no change in vision‚ direction or

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    Perceptual Maps

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    Perceptual maps are used by companies to observe how they stand up to their competition through the eyes of the consumer. By giving a snapshot of what the consumer is thinking‚ perceptual maps help companies compare attributes such as price‚ design‚ and quality of a particular product. The quantity of attributes used in perceptual maps can be endless but usually only four attributes are used depending on the product. It is absolutely vital for companies to choose the correct attributes on the grid

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    Perceptual Map

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    perceptual maps that show consumer perceptions of their brand versus competing brands on attributes that are important to the consumer‚ whether functional or symbolic. Perceptual Maps are useful for these key reasons: Assessing strengths and weaknesses relative to competing brands along certain criteria important to the customer. This is revealed by the positions of the marketer’s brand and competing brands along the axes. Identification of competitive advantage for the brand Perceptual maps show

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