RETAIL COMMUNICATION A communication program can be designed to achieve a variety of objectives for the retailer‚ such as building a brand image of the retailer in the customer’s mind‚ increasing sales and store traffic‚ providing information about the retailer’s location and offering‚ and announcing special activities. Retailers communicate with customers through advertising‚ sales promotions‚ store atmosphere‚ Web sites‚ salespeople‚ e-mail‚ direct mail‚ m-commerce‚ community building‚ publicity
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PAGE SAMPLE 1 TITLE: Marketing Research – Panasonic Mobile Phone Table of contents Introduction Corporate Profile Executive Summary Research Method and Procedures Data Analysis and Findings SWOT analysis Industry Analysis Threat of New Entrants Bargaining Power of Buyer Bargaining power o supplier Threat of substitutes Competitive rivalry between existing UAI Study Results Exhibit 1 Top Mobile phones that first come to the mind of buyers
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in Retail Industry Submitted By: Group 7 ROLL NUMBER | NAME | 65 | Vishal Nigam | 57 | Shveta Dang | 48 | Riju Mathew | 38 | Padmanava Gupta | 36 | Nidhi Babbar | 27 | Kavita Chatterjee | Date: 23rd April‚ 2013 Contents 1. Executive Summary 2. Introduction 3.1. Analytics and Retail Industry 3.2. Indian Retail Industry – An overview 3. Prerequisites of Analytical Retail 4. Current Status of Implementation of Analytics in the Retail Industry
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Perceptual Maps in Marketing The use of perceptual maps is a strong tool in the marketing world. Perceptual maps visually represent what the consumer thinks about a product or brand. To make a perceptual map several attributes of the product are placed on different axis and from that point a grid is made to represent how strong or weak the consumers view each attribute. Making a perceptual map is a good way for mangers to decide on a good marketing strategy for the product‚ and which attributes
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Segments in the Indian Retail Industry | | |[pic][pic| |] | The retailing sector of India can be split into two segments. They are the informal and the formal retailing sector. The informal retailing sector is comprised of small retailers. For this sector‚ it is very difficult to implement the tax laws. There is widespread tax evasion. It is also cumbersome
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their competition. Perceptual maps can have any number of dimensions but the most common is two dimensions. The first perceptual map below shows consumer perceptions of various automobiles on the two dimensions of sportiness/conservative and classy/affordable. This sample of consumers felt Porsche was the sportiest and classiest of the cars in the study (top right corner). They felt Plymouthwas most practical and conservative (bottom left corner). Perceptual Map of Competing Products Cars that
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Summative Concept Map Gary Vause‚ II PhD in Applied Management and Decision Science Specialization: Information System Management Table of conents Abstract 3 Major Ideas 4 Concept 4 Conclusion 4 Figures Figure 1: Key metaphors of the Organization 5 Summative Concept Map Abstract In this Summative Concept Map‚ Gareth Morgan makes a major contribution to the understanding of organizations by suggesting that it is vital to view organization through multiple metaphors
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"Using Perceptual Maps in Marketing" Simulation Lifestyle image is an important attribute to Thorr Motorcycles‚ Inc. because it can influence customer to purchase a Cruiser Thorr due to what it represents. The perceptual map is a visual representation of a customer’s opinion of the brand. The Lifestyle Image that the Cruiser Thorr represents is freedom‚ masculinity‚ and mobility. With the decline of sales‚ Thorr Motorcycles will need to change the consumer image in order to bring profits to the
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Perceptual Map explanation In my Perceptual Map construction‚ I chose Fast acting/Slow release for the horizontal axis‚ and General pain relief/Specific pain relief for my vertical axis. Evaluation and placement of the various types of pain relievers is solely based on information given to the consumer by the packaging and description given. Explanations are as follows and in no particular order: Tylenol Extra Strength- I felt this placement was fairly straight forward with the information given
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1 Explain why specific products have a higher demand on certain occasions The product that I have selected is tangerine and clothing. Firstly‚ tangerine is the products that will be have higher demand during Chinese New Year. During Chinese New Year is a high yield of tangerine and tangerine represents Luck. For example‚ during Chinese New Year Singaporeans will took a charming little tape‚ containing two tablets of tangerine as a New Year gift‚ two tablets tangerine symbol of "good luck"‚ "two
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