"Strategic group map of the video console industry" Essays and Research Papers

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    Video Games Consoles David C.                                                                                                        November 26‚ 2012        Video games have become popular over the years. The increase of new technology and video games graphics has become one of the fastest growing industries of the world. In fact two of the modern and finest distributors to the video game industries are Sony’s PlayStation 3 (PS3) and Microsoft’s Xbox 360. These two companies have created the

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    Industry background The video game industry (formally referred to as interactive entertainment) is the economic sector involved with the development‚ marketing and sale of video and computer games. It includes video game consoles‚ game software‚ handheld devices‚ mobile games and online games. The video gaming industry has been growing exponentially in recent years. The growth is expected to leap-frog in the future. Following chart shows the projected market share by 2010 of different segment

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    Among Competitors Game console companies are facing strong rivalry competitions. As the industry develops‚ every game console company tries to implement the latest graphic technology into their products‚ and those who fell to apply the new technology have seen a decline of the market share. In addition‚ many of the console companies are exploring new functions that are not just video games. Threat of New Entrants The threat of new entrants is low. All the game console companies hold some patents

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    MACROECONOMIC FACTORS INFLUENCING THE VIDEO GAME CONSOLE MARKET Demographic Factors: Age is the main demographic factor affecting the market for video game consoles although common misconceptions are that the market is mainly comprised of teenagers. Recent Studies shows that the largest market sector of video game console purchases are teenagers or young adults. ESA demographic data shows that America¶s average game player¶s age is 34 and the average age of game purchasers is 40 (see article x) Generational

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    Video Gaming Industry

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    Research Proposal Video game is beneficial My research paper will be focused on supporting Video gaming as a beneficial activity. I will support my thesis by illustrating how video gaming industry is trending through the years and creates countless of revenue and enormous amount of job opportunities. Apart from the economic gains‚ video gaming creates extra common topic between peers and friends. This helps enhance social interaction by simply playing the same game. Video gaming had evolved

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    Introduction The video game industry is very broad in scope and continuously growing at a rapid pace (Exhibit 1) with billions of dollars to be made. Although the large potential for growth cushions rivalry amongst the existing competitors in this industryvideo game companies constantly focus on differentiating their products and seize new opportunities to gain and secure their customers loyalty in order to continue in the business. Most of these new opportunities are created through advancements

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    Gaming Console

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    appeared in the 1950s‚ they were based around vector displays‚ not analog video. It was not until 1972 that Magnavox released the first home video game console which could be connected to a TV set—the Magnavox Odyssey‚ invented by Ralph H. Baer. The Odyssey was initially only moderately successful‚ and it was not until Atari’s arcade game Pong popularized video games‚ that the public began to take more notice of the emerging industry. By the autumn of 1975 Magnavox‚ bowing to the popularity of Pong‚ cancelled

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    Gaming Consoles

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    Gaming Consoles ➢ Introduction: Gaming consoles were designed for playing electronic games. A gaming console is a highly specialized piece of hardware that has rapidly evolved since its inception incorporating all the latest advancements in processor technology‚ memory‚ graphics‚ and sound among others to give the gamer the ultimate gaming experience. Video games are most often found on video gaming consoles that plug into your television. ➢ Definition: A gaming console is a system

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    Console War

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    "Console wars"‚ also known as "System wars" is a term used to refer to periods of intense competition for market share between video game console manufacturers. The winners of these "wars" may be debated based on different standards: market penetration and financial success‚ or the fierce loyalty and numbers of the fans of the system’s games. The term itself does not strictly denote a clear winner in each case‚ though. The outcome of a console war may however determine whether or not a manufacturer

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    Tommy Deen November 28‚ 2006 ECO 201 The Microeconomics of the Video Game Industry Video games have been around for years with many different types of consoles and games. The video game industry has grown into a $20 billion dollar industry over the past ten years‚ and it only shows signs of growing larger in the years to come. In the United States alone‚ the market has grown considerably where 60% of all Americans play video games‚ 40% are women‚ and 60% of all gamers are between the ages of

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