same but at a lower price‚ therefore demand is elastic. Demand for soft drink as a whole is inelastic because whether or not the price increases/decreases‚ demand would not decrease/increase by a whole lot‚ since it’s the consumers’ preferred choice of drinks (just like milk is inelastic). Just because the price increases‚ doesn’t mean that consumers will start to drink water all the time‚ they’ll just drink less amounts of soft drink than usual (and vice versa). Elastic means by increasing the price
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QUESTIONNAIRE TO CONSUMER- 1.What is your monthly budget for consumption of drinks? Ans- Around Rs 300. 2 .Are you satisfied with the drinks available to you in the market? Ans- Yes‚ although different flavours would be appreciated‚ along with aerated fruit drinks. 3.Do you find the price range of these drinks to be appropriate?what is yan approximation of an ideal prioce? Ans- Not really. As it exceeds the budget if you generally eat out more than twice a week as is the case with most
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A strategic group is a concept used in strategic management that groups companies within an industry that have similar business models or similar combinations of strategies. For example‚ the fast-food industry can be portrayed as consisting of several strategic groups. The number of groups within an industry and their composition depends on what dimensions you use to define the groups. Strategists often use a two dimensional grid to display the position of each company along to the two most important
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Poland Soft drinks continues to develop Soft drinks in Poland witnessed an upward trend in 2012 in terms of both off-trade value and volume terms. The growth rates were in line with the review period CAGRs. New product developments in all price segments‚ including cheaper brands and private label‚ helped induce demand and increase the frequency of consumption. Rising availability also positively affected sales. Consumers seeking healthier products The increasing importance of the health and
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PROFITABILITY OF SOFT DRINKS DEALERSHIP IN CAVITE MARICRIS A. MARTINEZ ------------------------------------------------- 1/A thesis proposal submitted to the Faculty of the Department of Management‚ College of Economics‚ Management and Development Studies‚ Cavite State University‚ Indang‚ Cavite‚ in partial fulfillment of the requirements for graduation with the degree of Bachelor of Science in Business Management‚ major in Business Economics. Prepared under the supervision of Dr. Nelia C.Cresino
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Research Title: The health effects of Soft Drink consumption among second year Education Students of JPIICD Submitted to: Ms. Janice Bone Submitted by: Group 5 Jay An Cahimtang Alan Martin Dalipe Ricardo Jutar Alma Asupra Jenirose Guzman Meralyn Mongas The health effects of Soft Drink consumption among second year Education Students of JPIICD State of Background 1. In what extent do students drink soft drink in terms of? 1.1 leisure time; 1.2 study time; and
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and Present State Eclipse Chill Drinks introduced itself in 2012 as a roadside juice selling endeavor in Dhanmondi‚ Dhaka. Initially we had two outlets with no any administrative office and all the administrative activities were conducted over the communication via phone and social media. Gradually‚ we expanded our business throughout the Dhaka City establishing as a private limited company and today we have 200 mobile retail outlets serving raw fruit juice and drinks‚ mainly sugarcane juice and lemon
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{draw:g} Table of Contents Soft drink Industry: {text:bookmark-start} Introduction: {text:bookmark-end} We will basically focus on the pricing strategies adopted by these two affluence companies‚ how the change in the strategy of one of them reflects in the strategy of the other. {text:bookmark-start} Entry barriers in soft drink Market: {text:bookmark-end} The several factors that make it very difficult for the competition to enter the soft drink market include: Network
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the present BRAND potency of PEPSI in comparison to other brands of soft drinks competing in the Indian market and by the help of a research to know that which soft drink brand has a highest brand potency. This report will further put a spotlight on the various soft drinks competitors in the Indian Market and the attitude and choice of the customers about their preferred soft drinks. Industry/Company Background Soft drink market size for FY00 was around 270 million cases (6480mn bottles). The
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Coca Cola syrup and carbonated water. It is sold in stores‚ restaurants and vending machines in over 200 different countries. The Company is one that has been around for over 100 years. Coke is a drink that spans all ages‚ colours‚ races‚ and countries. They have on occasion‚ introduced other cola drinks under the Coke brand name. The most common of these is Diet Coke which has become a major diet cola. Other worldwide
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