Assertiveness in ELT: A Review of Literature Nur’ain Balqis Binti Haladin Faculty of Education Universiti Teknologi Malaysia nurainbalqis@utm.my Noor Aireen Binti Ibrahim Language Academy Universiti Teknologi Malaysia naireen@utm.my According to Sigler‚ Burnett and Child (2008)‚ in 1940s research on assertiveness started to gain the scholarly interest. In its early popularity‚ assertiveness was mainly focused on the differences in assertiveness based on gender and race of the communicator
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Running head: A LITERARY REVIEW OF CELEBRITY ENDORSEMENT Celebrity Endorsement in Mass Media Advertising Brands Celebrity endorsement in mass media advertising has become a very beneficial phenomenon for many countries and has significantly increased in the past decade‚ and should be the main principle of brand communications since it is the key to marketing success. Any product that is displayed in a television commercial or magazine advertisement by a corporation that uses a celebrity or
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Gender and Leadership Literature Review 1. Introduction Leadership theories and literature describe what leaders should do and on the other hand literature also exists on what leaders actually do‚ the former are prescriptive and the latter are descriptive (Bratton et al; 2005). Leadership style is a relatively consistent set of behaviours that characterise a leader (DuBrin; 1995). The main leadership theories encompass the trait‚ behaviour‚ contingency‚ power
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prosecuted and/or convicted. Most of the sample were drawn from the minority group. The study shows that sexual deviancy and anti-social orientation contribute to sex offending. The second portion of the study was comparing the sex offending treatment literature. The
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http://www.scribd.com/doc/61747664/7/LITERATURE-REVIEW-RECRUITMENT-AND-SELECTION http://www.cipd.co.uk/NR/rdonlyres/01F95685-76C9-4C96-B291-3D5CD4DE1BE5/0/9781843982579_sc.pdf http://en.allexperts.com/q/Human-Resources-2866/2010/9/Recruitment-selection.htm http://www.my3q.com/research/rashmigupta15/65998.phtml http://www.wip.ddiworld.com/pdf/recruitmentandselectionpractices_fullreport_ddi.pdf http://www.thestudentroom.co.uk/wiki/Recruitment_at_Sainsburys __________________________________________________________________________________
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Mid-term Review Questions Chapter 1 1. Define strategic competitiveness‚ strategy‚ competitive advantage‚ above-average returns‚ and the strategic management process. Strategic competitiveness is achieved when a firm successfully formulates and implements a value-creating strategy. Strategy is an integrated and coordinated set of commitments and actions designed to exploit core competencies and gain a competitive advantage. Competitive advantage is when a firm implements a strategy that its
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Literature Review Numerous studies confirm the benefits of using graphic organizers in the classroom in terms of helping students develop and process information. The mere fact this is a method that has been backed by such a strong body of evidence has imbued me with confidence that this intervention will yield positive results. Graphic organizers are a way to help students "grapple with core ideas of the content and develop sophisticated relational understandings of it" (Ellis 2004). They
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Literature Review on Marketing Strategies Posted on December 22‚ 2011 by bernard Leave a comment Research conducted by Cuthbertson & Bridson (2006) highlights the specific marketing strategies employed by retailers to increase customer loyalty. The research presents the internet as a potential medium of driving loyalty in the consumers. Fiorito & Laforge (1984) on the other hand have conducted a research on smaller retailers and what kind of marketing strategies they have employed to stay
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CHAPTER 2 LITERATURE REVIEW 2.1 Types of Discipline Problems 2.1.1: Vandalism According to article ‘What is vandalism’‚ written by Dye1‚ she defined vandalism as a crime that generally involves the destruction‚ disfigurement of public or private property. A person does not have to destroy a property to be charged with vandalism. This crime can include acts that simply demise a piece of property. For example‚ a person may rip the seats of a school bus. The bus is still operable‚ but its value
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Management Literature Review “During the 1980s the concept of corporate culture captured the imagination of management researchers and practitioners alike. In particular‚ Peters and Waterman’s (1982) book entitled In Search of Excellence: Lessons from America’s Best-Run Companies proclaimed that the key to corporate success was a strongly unified corporate culture.” Wilson (1996:87) Corporate culture has always been a part of every business since it was first introduced in the 1980’s. It doesn’t
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