Executive Summary The purpose of this case study is to measure the success of Blue Nile against Tiffany and Zales success in diamond retailing by comparing retail strategies and structures. Blue Nile is an online jewelry retailer that was founded in December 1998 only selling products in the United States‚ with one warehouse facility in Seattle‚ WA. In 2007‚ their e-business expanded to Canada and United Kingdom‚ opening another facility in Dublin‚ servicing Western Europe and the Asia-Pacific
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Blue Nile Case 1. Blue Nile’s Strategy for success in the marketplace is to increase Blue Nile recognition and create more customer traffic. They want to build a brand loyalty among their customers to encourage repeat purchases. Blue Nile has both online and offline advertising. They offer a wide range of high quality diamonds to appeal to more buyers. Also to keep their pricing competitive. a. I would think that Blue Nile relies on operation excellence to keep customers coming back. They continue
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References: Pearce‚ J. & Robinson‚ R. (2005). Strategic Management (9th ed.) New York‚ The McGraw-Hill Companies. Retrieved March 30th from‚ http://www.ge.com/company/history/research.html
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How Blue Nile Inc. is Changing the Jewelry Industry Blue Nile is a true e-commerce (EC) which in 1999 launches an online marketplace where sells certified diamonds and fine jewelry at lower than retails prices. Their products must be stored‚ shipped and physically delivered‚ therefore‚ one or more of the commerce processes (product‚ process‚ and delivery) takes place offline and they could be classified as a partial e-commerce. Blue Nile is an e-marketplace owned and operated by the company itself
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Administration | | | | |Subject name: |Strategic Financial Issues | | | | |Subject facilitator:
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trade‚ provides more than 4.2 million jobs‚ and represents a heavy social and environmental footprint‚ these are developments that will have a far-reaching impact on the industry. (Peder & Farrag‚ 2010) For firms to succeed‚ they can deploy strategic issue management (SIM) as a measure to assist in fulfilling and protecting their corporate objectives. According to Ansoff and McDonnell (1990)‚ it is through SIM that a firm will be able to relate itself to the environment to ensure its success and
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Introduction Organisations’ strategic issues are commonly analysed from different strategy lenses. Strategic lenses are a concept of strategic management. The lenses are different ways of viewing strategy development. It examines the flow of tasks and information‚ or how you get things done. Each lens reveals many different traits and qualities. Using the lens‚ one looks to optimize workflow to meet the goals and objectives of the company. This paper will cover four angles from which strategy
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STRATEGIC OPERATIONS ISSUES ASSIGNMENT TABLE OF FIGURES ABSTRACT 5 PART A 6 PART B 8 PART C 10 PART D 11 PART E 13 REFERENCE LIST 15 ABSTRACT Company A is a global company and within it has several different business units‚ Company A ‚ is a specialised service provider for the oil‚ gas and petrochemical industries throughout the world‚ this report focuses
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MAM315: Strategic Management SAB: 10 STRATEGIC ISSUES Table of contents: INTRODUCTION Pg 2 BACKGROUND Pg 2 HR STRATEGIES Pg 2 * THE SAB WAY Pg 2 * TRAINING AND DEVELOPMENT Pg 2 * HIV/AIDS STRATEGY Pg 2 SOCIAL INVESTMENT STRATEGIES Pg 2 * HONEYBEE PROJECT Pg 2 * MAHLASEDI PROJECT Pg 2 * KICKSTART COMPETITION Pg 2 MARKETING STRATEGY
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copyright - University of Dayton students - angie‚ nancy‚ lisette‚ kim‚ bob Contents 1. Identification of a Significant Strategic Issue 3 2. Analysis 4 2.1 General/ External environment 4 2.2 Industry environment 6 2.3 Segment analysis/ Strategic groups 8 2.4 Competitive dynamics 8 2.5 Business level strategy 9 2.6 Value 10 2.7 Internal environment 11 2.8 Value chain and value proposition 15 2.9 Corporate level strategy 16 2.10 Mechanisms 17 3. Identification and Evaluation of Alternate
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