CRM Air Asia is using Customer Relationship Management (CRM) as their performance measurement system. This performance measurement system is putting customer at the heart of the business. It satisfies the customer needs and wants. It is strategy and process of acquiring‚ retaining‚ and partnering with selective customer to create superior value for company and the customer. This will then increase the shareholders wealth and company value in the long term. According to the Chairman of Air Asia
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Thesis statement: Air Asia flew 33.8 people in 2012. Body: I. More than 1 million of passengers have used the service by Air Asia. A. The passengers increased to 13 per cent for Air Asia Airplanes in year 2011. B. The percentages for load factor remain the same since last year. II. 22 new aircraft was added with Air Asia affiliates. A. Air Asia’s affiliates include Malaysia AirAsia‚ Thai AirAsia and Indonesia AirAsia. B. The increasing of passenger is to add
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further cuts its existing lowcosts at 2.5 US cents per ASK and accelerates our growth plans throughout Asia. The IPO also allowsAirAsia to expand its fleet of 18 Boeing 737-300s. Low cost airlines are anticipated to have greater potential in Asia as there are many Asian cities with apopulation above one million people each as well as a rising middle class population. This growth of middle class in Asia provides a huge market potential for AirAsia to grow. However‚ as the market isbecoming larger
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Tony Fernandes’s company Tune Air Sdn Bhd for the token sum of one ringgit. Fernandes proceeded to engineer a remarkable turnaround‚ turning a profit in 2002 and launching new routes from its hub in Kuala Lumpur International Airport at breakneck speed‚ undercutting former monopoly operator Malaysia Airlines with promotional fares as low as RM1 (US $0.27). AirAsia has been expanding rapidly since 2001‚ to become an award winning and the largest low cost carrier in Asia. Organization A new budget
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November 1996. In the year 2001‚ Anthony Fernandes (or known as Tony Fernandes) bought the airline which is suffering a loss. It was re-established as the low cost carrier after the bought over. AirAsia’s vision is to be the largest low cost airline in Asia and serve the 3 billion people who are currently underserved with poor connectivity and high fares. Their low fare model is made possible through the implementation of the key strategies including Safety First‚ High Aircraft Utilisation‚ Low Fare‚
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to passenger traffic. Further strengthening its ASEAN network‚ the Group in December 2010 signed an agreement to establish a Philippine-based low-cost affiliate‚ which is expected to be operational by end 2011. The quest to democratise air travel began when Tune Air Sdn. Bhd. – founded in 2001 by Dato’ Sri Dr. Tony Fernandes‚ Dato’ Pahamin Ab. Rajab‚ Dato’ Kamarudin Meranun and Dato’ Aziz Bakar - bought over the loss-making‚ debt-riddled AirAsia from HI COM Holdings Berhad (now DRB-HICOM Berhad) for
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POLITICAL ASPECTS • Political uncertainty in Malaysia with Prime Minister Abdullah Badawi set to step down in March 2009. • Deputy Prime Minister Najib Razak is expected to take over the ruling-coalition party‚ but with a cloud of allegations. • Political unrest in Thailand recently when anti-government protesters recently blocked flights for a week at Bangkok’s main airports. • ASEAN nations have been pushing Indonesia to scrap its Rp.1 million ‘Fiscal’ charge to all Indonesian citizens and
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Company overview: Air Asia After acquiring Air Asia from the Malaysian government in 2002‚ Tony Fernandes completely altered the business model of its previous owners and re-established the company with just 3 air planes. Owing debts of about 11 million U.S‚ this move was very risky; however by offering low cost prices‚ the company was able to attract sufficient travellers. After acquisition‚ 5 years later Air Asia became renowned globally as the least expensive airline in terms of cost per seat
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Yee Mon Phu Member of Management Team Business Strategy Air Asia Revenue: 4Q 12 USD 1.62 Billion Number of employees: 8‚000+ HQ location: Kuala Lumpur‚ Malaysia Ownership: Listed on the Malaysian stock exchange Year founded: 2001 The company grew from two planes in 2002 to a feet of 120 aircraft fying 30 million people Vision “To be the largest low cost airline in Asia and serving 3 billion people who are currently underserved with poor connectivity and high fares.” Mission • To
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SWOT analysis of AirAsia Strengths Firstly‚ Air Asia has indeed a strong management team. This is clearly known as it has very strong links with the governements and airline industry leaders.This is partly contributed by the diverse background of the executive management teams which consists of industry experts and ex-top government officials. For example‚ Shin Corp (formerly owned by the family of former Thai Prime Minister - Thaksin Shinawatra) holds a 50% stake in Thai AirAsia. This has
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