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    Tutor: Mr. Nguyễn Đăng Hoàng Report Case Study : eBay Group 6-Tut1BA10 Members: Lê Huy Thắng 1004000075 Phạm Quang Hiếu 1004000024 Nông Hải Âu Trần Văn Thắng Lưu Tiến Linh 0907010020 1004000076 1004000041 CASE STUDY: eBay Question 1: Macro-environment forces: Five-forces model Assumption: all arguments are equally important. Elements Arguments rapid industry growth recent entry of new competitors (especially fixed Rivalry (high) price/online retailers) users have low switching costs eBay’s

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    Table of Contents Industry Definition of the Industry The cosmetics industry is dominated by a small number of multinational corporations that originated in the early 20th century. The distribution and sale of cosmetics is spread among a wide range of different businesses. The largest cosmetic companies are The L’Oréal Group‚ The Procter & Gamble Company‚ Unilever‚ Shiseido Company‚ Limited and Estée Lauder Companies‚ Inc. Avon‚ having 72% of their net sales on Beauty products on 2008

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    Section A [20 marks] Multiple Choice Questions - Choose the best suitable answer 1. A general environmental analysis can be expected to produce all of the following EXCEPT a) Objective answers. b) Recognition of environmental changes. c) Identification of organizational opportunities. d) Identification of organizational threats. 2. The technological segment of environmental analysis includes a) Institutions and activities involved with

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    Profile Honda motor company‚ Ltd was founded on 24 september 1948 in Japan. Implementing its business strategy‚ the company is constantly evolving global manufacturing network with 91 branches. Among that branch‚ Honda Vietnam has played a key part of the success of global Honda. Honda Vietnam is established in 1996 with initial capital of $ 31.2 million‚ they are a joint venture between Honda Motor Company of Japan (42%)‚ Asian Honda Motor Company of Thailand (28%) and movers and Agricultural

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    evolved into a marketplace for the world. Jeff Bezos who is the founder and CEO of Amazon.com wanted a name for his company that began with "A" so that it would appear early in alphabetic order. He began looking through the dictionary and settled on "Amazon" because it was a place that was "exotic and different" and it was the river he considered the biggest in the world‚ as he hoped his company would be. Since 2000‚ Amazon’s logotype is an arrow leading from A to Z‚ representing customer satisfaction

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    INTEGRATED CASE STUDY -- SAMPLE PLAN FOR THE REPORT CHAPTER TITLE EXECUTIVE SUMMARY INDICATIVE CONTENT An Overview of the Case Context‚ Purpose of the Report‚ the Approach taken‚ the Findings and Outcomes Expected from the proposals made. PAGES A4 WORD COUNT GUIDE 2-3 300 - 500 This is precis of the full case report. Page 1 CHAPTER   TITLE INDICATIVE CONTENT PAGES A4 WORD COUNT GUIDE THE CASE STUDY BRIEF This is to state the specific

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    ANALYSIS OF RESOURCES and Core COMPETENCE AND CULTURE 5.1 SWOT Analysis Tesco is one of the three major international retail chains in the market. More than 3260 stores in 13 countries which is‚ Malaysia‚ Ireland‚ Poland‚ Hungary‚ Czech Republic‚ Slovakia‚ Thailand‚ South Korea‚ Japan‚ Turkey‚ Great Brittan‚ China and the U.S and therefore to remain on top position there is many aspects which Tesco has to face in its daily life. To observe strength‚ weakness‚ opportunities and threats‚ it is important

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    1 Human needs are states of felt deprivation. Needs are part of the human make-up; they are not created by external forces. Humans have a basic physical need for food‚ clothing‚ warmth‚ and safety; a basic social need for belonging and affection; and a basic individual need for knowledge and self-expression. Unlike needs‚ wants are not innate; instead‚ wants are needs shaped by culture‚ society‚ and individual personality. For example‚ an American needs food but wants a Big Mac and a soft drink

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    References: “Amazon sales top $61 billion in 2012”‚ by Mark Brohan in Internet Retailer (available in: http://www.internetretailer.com/2013/01/29/amazonsales-top-61-billion-2012) 5 27 “Amazon sales top $61 billion in 2012”‚ by Mark Brohan in Internet Retailer (available in: http://www.internetretailer.com/2013/01/29/amazonsales-top-61-billion-2012) 31

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    Step 1. Identify the firm’s existing vision‚ mission‚ objectives‚ and strategies. Vision: Dell provides customers with super value technology. They do business with high quality‚ progressive technology‚ and the good customer system. Finally‚ they want to be have superior services and support and when the customers want to consume‚ they can easy to buy and easy to use. Mission: Dell wants to be the most successful computer company in the world and provide the best customer experience in their

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