Executive Summary The purpose of this paper is to analyze the industrial and strategic aspects of McDonald ’s. From an Industrial point of view‚ the paper will attempt to dissect the industrial trends of McDonald ’s such as the use of technology and their stance on government and trade regulations. Also‚ the paper will cover the notable changes in McDonald ’s ’ industry environment. In addition‚ using a strategic group map‚ the paper will compare McDonald ’s to companies with similar business
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STRATEGIC MANAGEMENT & BUSINESS POLICY 12TH EDITION THOMAS L. WHEELEN J. DAVID HUNGER Strategic Management: a set of managerial decisions and actions that determines the long-run performance of a corporation. Includes: • • • • Internal and external environment scanning Strategy formulation Strategy implementation Evaluation and control Pearson Education © 2010 1-2 Phases of Strategic Management: • • • • Phase Phase Phase Phase 1: 2: 3: 4: Basic financial planning Forecast-based
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Strategic Management Question 1 : You are in the business of jewelry making since generations and your business is flourishing; now you are planning to expand your business globally. What Strategic options will you chose for entering and competing in Foreign markets? Answer : Establishment Name: Sri Mahavir Jewelry‚ Estd. : 1938 Jewelry has been part of human civilization for a long time. And today‚ jewelry is used as symbols for celebrations such as engagements‚ wedding‚ and anniversaries
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• Rarity 2. What is the strategic management process? What are its major components? Strategic management process is a planning process in which managers establish the organization’s general direction and objectives‚ formulate a specific strategy‚ plan and carry out the strategy’s implementation‚ and monitor results and make necessary adjustments. It major components are: • Strategic vision • Organizational mission • External and Internal environment • Strategic objectives • Formulating and
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Strategic Management Content: 1. Background of Qantas 2. Analysis of Qantas External analysis a. What industry is it? b. General environment analysis c. The industry environment d. Competitive environment e. You now have material about opportunities Internal analysis f. The firm’s resources‚ tangible and intangible g. Capabilities identification h. Core competency analysis i. Value chain analysis j. Weakness k. Pulling it together l. Current strategies 3. Recommendation
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market share by conducting an external analysis? 1. What is an external analysis and explain which models can be used. An external analysis is a good way to look at the opportunities and threats of a company. It gives you an good overview about the external environment. You can use models like the 5-forces model and a PESTEL analysis. (Porter‚ 2008) (Marcus & Dam‚ 2009) 2. explain each model you find. PESTEL analysis: With a PESTEL analysis you can analyze you external environment
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surely in effect when consumers want your products and services more than your competitors. In a customer’s eyes‚ products and services from different competitors never have the same value and always go for the one that delivers more. In Starbucks’ case‚ they are pretty much distinct form other coffee shops because they
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1.0 Introduction Strategic management mentions towards the art of design of industry business at the top potential level. It stays as the responsibility of business’s leader or leaders. Strategic management emphases on structure a compact fundamental organization to the business that will consequently be fleshed out over the mutual determinations of each individual employed that leads to successful planned association has formulating plan using for the company to be achieve for what it sets
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ASICS - a strategic analysis Outline 1. Introduction 2. Market Environment Analysis 2.1. PESTEL Analysis 2.2. Porter’s Five Forces Analysis 3. Sports Equipment Company Strategic Analysis 3.1. Threshold and Unique Resources of ASICS 3.2. Threshold and Core Competencies of ASICS
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Marketing objectives……………………..……………………………………………...p.5 VI. Benchmarking...………………………………………………………………………p.6 VII. Internal analysis- SWOT 7.1. Strengths. ……………………………………...…………………………………….p.7 7.2. Weaknesses………………………………………………………………….…......p.7 7.3. Opportunities………………………………………………………………………….p.7 7.4. Threats…….…………………………………………………………………………….p.8 VIII. External analysis- PEST Analysis 8.1. Political factors………………………………………………………………………p.8 8.2. Economic factors……………………………………………………………………p.8 8.3. Social
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