Quality Management 2nd Half | Fall 2013 Prof. Sónia Dahab Toyota: The Acceleration Crisis Francisco Vasconcelos | Inês Ferreira | Miguel Peñalta | Tomás Mourão Agenda 1. Case Summary 2. Current Issues 3. Solutions from Toyota 4. Toyota Now 5. Discussion Quality Management | Fall 2013 2 Case Summary Industry Analysis – brief description • The global automotive market is highly concentrated – fierce competition • The top four manufacturers: Toyota‚ GM‚ Chrysler
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TOYOTA PHILOSOPHY At the beginning‚ the author explains 3 chain managements of Toyota. First one is the supply chain management system. The lean manufacturing concepts are created by Toyota such as Kanban‚ Just-in-Time and Kaizen. Toyota’s production system has become so worldwide affective; lots of manufacturers are using Toyota’s lean system. Second component is‚ demand chain management which is coordination of information‚ material and financial flows in the distribution of vehicles. And the
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Bernardine I. Felecia BSBA OM-3 TOYOTA CASE STUDY Statement of the Problem: Toyota’s brand image of creating reliable and efficient is damaged due to accelerator pedals getting caught on floor mats. Toyota faces tremendous competitive rivalry in the car market.It was badly hit by 2008 financial crisis and declared its first annual loss in 70 years history. Spending much money on Advertisements History Toyota was founded in 1937‚ Mintel (2009) states that Toyota now owns and operates the Lexus
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Toyota Case Study: Toyota has manufactured their own core values of service stemming from ongoing communication about their demands and campaigning the idea of building a long-term relationship with the customer and not just a short sale. Toyota also focuses on the customer as the ultimate driving force of all operations. They cover a significant range of people and their needs‚ tailoring all of their vehicles from trucks to hybrids for the specific buyer. The Prius is a hybrid vehicle‚ which most
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Toyota’s recall fiasco (2010) Jalopnik The crisis: Toyota recalled a total of 8.8 million vehicles for safety defects‚ including a problem where the car’s accelerator would jam‚ which caused multiple deaths. How Toyota responded: Toyota initially couldn’t figure out the exact problem‚ but it sent out PR teams to try and stop the media backlash anyway. The upper management was invisible in the early stages of the crisis‚ skewing public perception further against the company. Toyota’s response
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Conflict? Using the results of your assessments‚ identify personal strengths and weaknesses. What will you do to reinforce your strengths and improve your weaknesses? CASE APPLICATION Out of Control ith a worldwide recall of some 8 million cars and 51 deaths that U.S. regulators say have been caused by mechanical failures in its cars‚ Toyota Motor Corporation faces a corporate crisis of epic proportions.58 What happened at the car company that had finally achieved the title of world’s largest car maker
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Case Study Questions – Toyota 1. I find that the Toyota Prius is in the Maturity stage of the product life cycle due to the massive competition arising from other manufactures such as Ford‚ GM and Honda. Due to this‚ Toyota is only receiving modest profit from the sales of the vehicle (Perreault‚ Cannon‚ McCarthy‚ 2006‚ p.666). The Prius quickly went through the stage of introduction and growth since it’s introduction in the US market in 2000 (p. 666). Because of this‚ the Prius is beginning
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Case Study #3 Toyota Prius: The Power of Excellence in Product Innovation and Marketing The Toyota Prius was in the market introduction stage then it matured into the market growth stage. In the Product life cycle there are four different phases. There is market introduction‚ market growth‚ market maturity‚ and sales decline. The Toyota Prius as explained by the book was a new experimental technology that Toyota wanted to test and introduce to the market to see how it would react. Toyota was at
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TOYOTA CASE STUDY 1. Identify using a model the levels of a product. a) Core Benefit: This is the basic need of the consumer that the product satisfies. This is the basic need that urges the consumer to buy something. For example‚ a hotel room satisfies the basic need of having a place to sleep and some privacy. So the core benefit here is the need for a place to sleep and privacy. b) Basic Product: This is the basic product that satisfies the inner needs of the consumer. At this level
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Toyota has built a huge manufacturing company that can produce millions of cars each year for a wide variety of consumers. Why was it able to grow so much bigger than any other auto manufacturer? TOYOTA built a large manufacturing company‚ producing tens of millions of cars per year for a variety of consumer products‚ consumer demand different prices. What customers want their analysis‚ according to their needs. The Toyota Corporation lean production and continuous improvement of the master. The
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