“Notable Quotes” "Like a product or service‚ the planning process it self must be managed and shaped‚ if it is to serve executives as a vehicle for strategic decision-making." —Robert Lenz "The difference between now and five years ago is that information systems had limited function. You weren’t betting your company on it. Now you are." —William Gruber "Weak leadership can wreck the soundest strategy." —Sun Tzu "A firm that continues to employ a previously successful strategy eventually
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Strategic Management Introduction - “Strategic Management is the management of an organization’s overall purpose‚ to ensure that the needs and enablers of the present are balanced with those of the future.” (Witcher & Chau 2010‚ P.6) In another word‚ it is the overall management of strategy in order to match and obtain the future long-term purpose and objectives. The main application is to achieve and sustain competitive advantages to enable an organization to compete effectively with rivals which
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the companies merged to form Unilever that diversified into food products in 1940s. Through the next five decades‚ it emerged as a major fast-moving consumer goods (FMCG) multinational operating in several businesses. In 2004‚ the Unilever 2010 strategic plan was put into action with the mission to ‘bring vitality to life’ and ‘to meet everyday needs for nutrition‚ hygiene and personal care with brands that help people feel good‚ look good‚ and get more out of life’. The corporate strategy is of
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process Summary Self assessment questions Activities References LEARNING OBJECTIVES After reading this lesson you should be able to Define and understand the concept of corporate strategy Identify the different levels of corporate strategy Examine the reasons for developing strategies See corporate strategy as an on going process Organizations are facing exciting and dynamic challenges in the 21st century. In the gloabalized business‚ companies require strategic thinking and only by evolving
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Strategic management is the comprehensive collection of ongoing activities and processes that organizations use to systematically coordinate and align resources and actions with mission‚ vision and strategy throughout an organization. Strategic management activities transform the static plan into a system that provides strategic performance feedback to decision making and enables the plan to evolve and grow as requirements and other circumstances change. What Are the Steps in Strategic Planning
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2/22/2013 The Value Chain Strategic Management • Value Chain – Value chain is a convenient way of looking at the firm’s activities Introducing Strategy Management – The functional activities within the firm that create value in the goods and services produced (Basic Concepts of Strategic Management) Lecture 3 21.2.2013 – Value chain: all the activities that a firm uses to design‚ produce‚ market‚ deliver‚ and support its product Dr. Kayhan Tajeddini Associate Professor
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Identify and explain the rules for ethical decision making. Based upon local and global factors‚ why should managers behave ethically? There are four ethical decision making rules. The ethical decision making rules are utilitarian‚ moral rights‚ justice‚ and practical rules. These rules are helpful guiding principles that assist managers when deciding on the appropriate way to behave in situations where it is necessary to balance a company’s self- interest and the interests of its stakeholders
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Centre Assessment Guidance for Level 7 Strategic Management and Leadership (QCF) Version 2 Strategic Management and Leadership Centre Assessment Guidance Contents Page Introduction About these qualifications Titles and qualifications reference numbers Accreditation dates Qualifications summary Progressions Credit values and rules of combination for the qualifications Relationship to the National Occupational Standards for Management and Leadership Assessment and Verification What is expected
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Hammond/Design Pics/Corbis Strategic Management Inputs Strategic Management and Strategic Competitiveness‚ 2 The External Environment: Opportunities‚ Threats‚ Industry Competition‚ and Competitor Analysis‚ 32 The Internal Organization: Resources‚ Capabilities‚ Core Competencies‚ and Competitive Advantages‚ 68 Strategic Management and Strategic Competitiveness Studying this chapter should provide you with the strategic management knowledge needed to: 1. Define strategic competitiveness‚ strategy
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Strategic management Definition of strategic management Strategic management is defines as the set of decision and action resulting in formulation and implementation of strategies designed to achieve the objective of an organization. It involves attention to following nine critical areas: 1. Determining the mission of the company‚ including broad statement about its purpose‚ philosophy and goals. 2. Developing a company profile that reflects internal condition of both capabilities. 3. Assessment
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