Running head: FRESH DIRECT CASE STUDY Fresh Direct Case Study School COMPANY NAME/WEBSITE/INDUSTRY Company Name: FreshDirect Website Address: http://www.freshdirect.com Industry: Online Grocery BACKGROUND/HISTORY FreshDirect is an online grocery launched in 2001 that offers shopping and delivery services to around 300 zip codes in the tri state area of New York (www.freshdirect.com). The current CEO of FreshDirect is Mr. Jason Ackerman‚ who is also a cofounder of
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Company: Fresh Direct Company website: www.freshdirect.com Industry: Food Background History Joseph Fedele the cofounder and former chief executive officer brought a wealth of experience to Fresh Direct the food chain in New York City. Fresh Direct offers an online shopping and delivery service to more than 300 people that live in the zip code areas of several counties like‚ Manhattan‚ Queens‚ Brooklyn‚ Nassau County‚ Riverdale‚ Westchester‚ select areas of Staten Island‚ New Jersey
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COMPANY NAME/WEB SITE/ADDRESS Fresh Direct/Freshdirect.com‚ this company is located in the New York City metropolitan area. Background History FreshDirect is an online grocery store that that provides shopping experiences and services to the vicinity population around the metropolitan area of New York (Dess‚ Lumpkin‚ Eisner‚ & McNamara‚ 2012‚ p. C125). Jason Ackerman and Joseph Fedele cofounded FreshDirect in 2001. FreshDirect serves thousands of customers around the New York area‚ and in
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Case Summary FreshDirect is the largest online grocery firm in the New York market‚ and one of the largest in the country. With more than 250‚000 customers ordering over 8‚500 products every day‚ the company faced severe logistics and management decision making issues. To solve these issues‚ FreshDirect adopted a comprehensive enterprise data base system from SAP which utilized a number of business intelligence applications to track orders and customers. SAP AG is a German multinational software corporation
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Strategy and Operations: FreshDirect * Visit freshdirect.com and type 10012 for zip-code. * What is FreshDirect’s business concept/strategy? Value proposition to customers? * How well have earlier online grocery stores performed? * Is FreshDirect successful? * If so‚ what are the reasons for its success? * “…Webvan’s founders erroneously thought… a competitive advantage simply by being Internet based. * From experience‚ Mr. Ackerman can say the Web itself confers no
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Fresh Direct Sheila Simmons MGT400 Manager People for Performance Argosy University Online February 13‚ 2013 Direct food is an online order taker for the delivery of fresh goods to their customers. They promise to provide delivery to their customers at next day. They are operating in more than 48 states in U.S.A. in New York‚ they came with the saying "the new way to shop for food." as they are providing online business‚ they do not have to pay for the rent for the land. The quality
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CA/CWA‚ MEC/CEC‚ B.Com & B.Sc. Master Minds CASE STUDIES IN STRATEGIC MANAGEMENT May 2007 – PCC Exam DD is the India’s premier public service broadcaster with more than 1‚000 transmitters covering 90% of the country’s population across on estimated 70 million homes. It has more than 20‚000 employees managing its metro and regional channels. Recent years have seen growing competition from many private channels numbering more than 65‚ and the cable and satellite operators (C & S). The C & S network
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WENDY’S 2008-2011 STRATEGIC MANAGEMENT CASE ANALYSIS LILET D. MINA KEY FACTS: Dave Thomas‚ Columbus‚ OH More than 40 years in history 5‚936 Stores in the US • 1274 company owned 709 International Stores in 20 countries • 376 in Canada o 140 company owned 3rd largest hamburger fast food chain hamburgers (never frozen) and Frosty Made to order (square) burger and fries‚ baked potatoes‚ frosty‚ chicken sandwiches‚ chili and salads KEY DATES 1969:
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Q1. Expand on the rationale behind the Fiat and Chrysler strategic alliance. In December 2008 Fiat witnessed such a drop off in its demand for cars that they were forced to close for a month and lay off close to 50‚000 workers. The company indicated that amid the financial crisis it was looking for a partner who could give the company the much needed push in the North American market. Fiat learned about Chrysler’s bankruptcy problems and put an offer on the table for the purchase of Chrysler. Experts
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Case 2: Nike‚ Inc. – 2009 Case Notes Prepared by: Dr. Mernoush Banton Case Author: Randy Harris A. Case Abstract Nike‚ Inc. (www.nike.com) is a comprehensive strategic management case that includes the company’s fiscal May 31st‚ 2009 financial statements‚ competitor information and more. The case time setting is the year 2009. Sufficient internal and external data are provided to enable students to evaluate current strategies and recommend a three-year strategic plan for the company
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