FACULTY OF MANAGEMENT AND TOURISM ----------------o0o---------------- INTERNAL ENVIRONMENT ANALYSIS Research in Motion Ltd. Tutor: Mr. Nguyễn Anh Quân Students: Phạm Thanh Hằng Mậu Minh Tuyến Vũ Ngọc Anh Class: Tutorial 3 Course: Strategic Management
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Application Exercise for Strategic brand management. Brand Equity. The value premium that a company realizes from a product with a recognizable name as compared to its generic equivalent. Companies can create brand equity for their products by making them memorable‚ easily recognizable and superior in quality and reliability. Mass marketing campaigns can also help to create brand equity. If consumers are willing to pay more for a generic product than for a branded one‚ however
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driving force in this competitive industry‚ the Porter’s five forces model was used to further analyze SilkAir’s position in the industry. The resources and competences of the company is what make it so successful and sustainable today. SilkAir’s strategic capabilities were accessed with the Value‚ Rarity‚ Inimitability‚ and Non-substitutability (VRIN) concept. Several attributes were factored into the success of SilkAir achieving sustainable competitive advantage in the industry. In summary‚ SilkAir
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The Coca cola history: Heritage timeline. Retrieved from http://heritage.coca-cola.com/ Coca Cola Company (2013). Mission‚ vision & values. Retrieved from http://www.coca-colacompany.com/our-company/mission-vision-values David‚ F. (2011). Strategic Management Concepts (custom ed.). Pearson-Prentice Hall Custom: Upper Saddle River‚ N.J. Esterl‚ M. (2013‚ January 18). Is This the End of the Soft-Drink Era. Retrieved from http://online.wsj.com/article/SB10001424127887323783704578245973076636056.html
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Acknowledgement Predominantly‚ I wish to place on record my sincere thanks to the Management of ICBT for allowing me to carry out this study. I wish to express my special gratitude to Mr. Gayan Jayasinghe‚ in Strategic Marketing Management‚ for the kind and willing guidance and constant interest and encouragement given to me during this study. It also my duty to record my thankfulness to all the lecturers of ICBT who gave us a wealth of knowledge and shared their experiences‚ which made this study
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included in this report. The following may be of some use in providing guidance as to what could possibly be included‚ although this is in no way meant to be prescriptive. The aim of the assignment is to help you understand how key areas of strategic management accounting are applied in practice. This will include investigating topics from throughout the course linked to the above
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Introduction Strategic Management problems may possibly arise due to feeble Corporate Governance or other organizational deficiencies. Several stakeholders may be affected in case the identified problems are not resolved. As the increasingly scattered yet interdependent Information and Communications Technology ecosystem keeps advancing‚ the risk
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EXECUTIVE SUMMARY Fresh Connections is a fresh food manufacturer that provides meal solutions products to retailers‚ restaurants and co-pack companies. After a successful stint of one year‚ Fresh Connections is suffering from variety of short term‚ operational and strategic issues. In the immediate future‚ cash liquidity of the company is a problem and it is recommended that take the deal with the co-op client to alleviate their financial situation. Moreover‚ they are in the position of high financial
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data storage devices‚ network switches‚ software‚ and computer peripherals. Dell also sells HDTVs‚ cameras‚ printers‚ MP3 players and other electronics built by other manufacturers. The company is well known for its innovations in supply chain management and electronic commerce. On May 3‚ 2010‚ Fortune Magazine listed Dell as the 38th largest company in the United States and the 5th largest company in Texas by total revenue. It is the 2nd largest non-oil company in Texas (behind AT&T) and
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far and possible threats in future. To identify that‚ you may have to consider the location‚ type‚ size of the business etc. In addition to that‚ total budget that the company has to allocate and it should be approved by the top management and supported by the top management. Finally‚ the developed plan should be reviewed by the auditors‚ security and insurance departments and it should be tested including a surprise testing. For example‚ if you take a hospital the server should be up and running
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