Strategic Management INDIGO AIRLINES Europe Asia Business School Strategic Management Your Tutor’s Name: Prof. Bella Butler Full name of the student: Deepak Namram Full name of the student: Gargi Kumari Full name of the student: Sujata Sah Student number: 09104 Student number: 09105 Student number: 09121 Due Date: 10th Sep 2009 Date submitted: 10th Sep 2009 We declare the attached assignment is our own work and has not previously been submitted‚ in whole or in part‚ for assessment
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INDIGO IndiGo is a private‚ carrier based in Gurgaon‚ Haryana‚ India. The airline started operations in August 2006 and currently holds the largest market share with 24.9 per cent in India. Ranking 11th among the 25 biggest low-cost airlines in the survey done by the CAPA (Centre for Asia Pacific Aviation) Indigo emerged as one of the largest low-cost airlines. Its capacity increased 34.6 per cent ; IndiGo and Indonesia’s Lion Air’s capacity growth is the second highest among all low-cost carriers
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IndiGo Airlines – A Case study in International Business Strategy The right thing to do is also the smart thing to do The success of Indigo is a mix of a clear brand promise of "on time" and supported with slick branding and signage‚ smart technology support and a passionate and young work force who multi-task. About Indigo IndiGo is India’s largest airline with a market share of 29.5 per cent as of June‚2013 as well as the country’s largest low fare carrier. IndiGo is the fastest growing
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leadership While the other airlines in the industry purchased rivals‚ flew different models of planes and tried to offer costly services‚ Indigo stuck to single model planes with a reputation of being a no frills airline. Indigo has stuck to operating the world’s largest selling single-aisle aircraft‚ the Airbus A320. This has helped the airlines to not just survive the economic slump in the industry but infact to post profits year-on-year end. Capacity utilization of IndiGo airlines fleet The utilization
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IndiGo Come September‚ budget carrier IndiGo will press ahead with its boldest move since... inception. India’s fastest-growing airline will launch its first international flight from Delhi to Dubai on September 1‚ followed by flights to Bangkok and Singapore from Delhi and Mumbai. In many ways‚ it will be a pivotal moment for the five-yearold carrier. IndiGo has built its success on a signature cocktail of clipped costs‚ a squeaky-clean reputation for punctuality and hassle-free services‚ rapid
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Birla plots a growth story amid slowdown Kumar Mangalam Birla’s business has grown steadily in the downturn because of the scale and capacity he has built in the last five years With the recent announcement to acquire Jaypee Cement’s 4.8 million-tonne cement plant in Gujarat‚ Aditya Birla Group’s soft-spoken promoter and chairman‚ Kumar Mangalam Birla‚ has taken UltraTech Cement within striking distance of its nearest competitor to grab the top slot in the cement sector. After the deal‚ UltraTech
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IndiGo Airlines The aviation sector is one of the major economic drivers for prosperity‚ development and employment in a country. The rapidly expanding aviation sector in India handles about 2.5 billion passengers across the world in a year. Currently‚ India is the ninth largest civil aviation market in the world. India is expected to be amongst the top five nations in the world in the next 10 years. But the Indian Aviation industry has been going through a turbulent phase over the past several
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UP‚ UP AND AWAY AIR OF CONFIDENCE How Indigo went from being a small airline to a spunky player which took on aviation biggies to grab third spot in the market Tushar Srivastava A decade ago‚ they were just another bunch of travel agents in a sea of similar Commission brokers. But Kabul Bhatia apparently knew how to make sense of the decades that his family-run busi¬ness‚ InterGlobe Enterprises had put in‚ doing the stuff and turning it into something bigger. Barely five years after it started
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Introduction Being a low-cost carrier‚ Indigo offers only economy class seating accommodating 180 passengers per aircraft. To keep fares low‚ Indigo does not provide complimentary meals in any of its flights‚ though it does have a buy-on board in-flight meal programme. No in-flight entertainment is available and Hello 6E is the in-flight magazine published by IndiGo. IndiGo offers premium services‚ where the passengers can avail additional benefits like a pre-assigned seat‚ multiple cancellations
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1.0 INTRODUCTION Malaysia Airlines In Malaysia‚ there are actually 3 different Malaysia airlines companies which are providing airline services to its customers. These 3 airline companies are Malaysia Airline‚ Air-Asia and Berjaya-Air. In reality‚ these 3 different airline companies provide different kind of services for their customers with different needs. For now‚ let’s take a closer look at these 3 companies individually. First of all‚ Malaysia Airline System or better known as MAS‚ is Malaysia’s
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