Strategic Analysis of Marriott International‚ Inc. Lauren Renner April 28‚ 2010 MGMT 458-002H Honors Capstone Renner |2 Corporate Headquarters 10400 Fernwood Rd. Bethesda‚ MD 20817 www.marriott.com Executive Summary Marriott International‚ Inc. is a leader in the global lodging industry. With more than 3‚000 properties in 68 countries and countless achievement awards‚ they are not only a wellknown but also a well-liked brand. The global financial crisis hit the hotel and lodging industry
Premium Marriott International Hotel chains
SOUTHWEST AIRLINES Executive Summary Southwest Airlines is the largest low cost airline carrier in the United States. Southwest is headquartered in Dallas‚ Texas. The airline was established in 1967. It carries the most domestic passengers of any US airline‚ as of June 5‚ 2011. Southwest uses only Boeing 737’s‚ except for a short time during the 1970’s and 1980’s when they used Boeing 727’s. As of August 2012‚ Southwest is the largest domestic passenger airline operator of the Boeing
Premium Southwest Airlines
of Southwest’s competitive advantage? Southwest Airlines’ successful and profitable business model has been driven by several strategies: high aircraft utilization; standard fleet; charismatic leadership; low fare carrier; excellent customer service practice; attractive frequent flier program; innovative and creative marketing program; performance focused organizational culture; strategic human resources management and a lean operations. Southwest fleet is made up of mainly Boeing 737 fuel
Premium Airline Southwest Airlines Human resource management
Project Proposal: Southwest Airlines Southwest Airlines brings innovation and creativity to an otherwise stable industry. In contrast to competing airlines in the industry‚ the low fares‚ convenience‚ and technologically-innovative methods introduced by Southwest such as early check-in‚ automated boarding passes (user-friendly kiosks) have created customer value‚ leading to customer loyalty. Additionally‚ the company is known for positive recognition and empowerment of employees‚ who are consistently
Premium Southwest Airlines Airline Customer service
themselves‚ creating barriers or creating licensing and regulations will improve the odds of companies making it more attractive. 6. Describe why a strategic group analysis is conducted The strategic group analysis view sections in an industry of the basis of strategies of the member organisations. Similar strategy along the strategic dimensions improves the quality of the overall
Premium Strategic management Management Porter five forces analysis
Hammond/Design Pics/Corbis Strategic Management Inputs Strategic Management and Strategic Competitiveness‚ 2 The External Environment: Opportunities‚ Threats‚ Industry Competition‚ and Competitor Analysis‚ 32 The Internal Organization: Resources‚ Capabilities‚ Core Competencies‚ and Competitive Advantages‚ 68 Strategic Management and Strategic Competitiveness Studying this chapter should provide you with the strategic management knowledge needed to: 1. Define strategic competitiveness‚ strategy
Premium Strategic management Competition Boeing 787
History of the Company Southwest Airlines was founded by Rollin King and Herb Kelleher and was incorporated in 1967. The airline launched its first route in 1971‚ servicing Dallas‚ Houston and San Antonio. By 1975 Southwest went public on the American stock exchange. By 1979‚ the airline was flying outside of Texas to New Orleans and expanded its service to the West Coast in 1982. Beginning in 1990‚ Southwest’s revenues exceeded one billion dollars‚ making it a major airline company. On May 2‚ 2011
Premium Southwest Airlines Airline Delta Air Lines
Strategic Discussion on U.S Airline Industry Discussion Question 1: Use the model of the general environment (Chapter 2‚ Table 2.1) to evaluate the opportunities and threats facing the U.S. airline industry and Southwest Airlines in particular. What are the key opportunities and threats? The health of the overall U.S airline industry is still tenuous in-spite of the passenger traffic volumes returning to pre-9/11 levels. A survey estimated that from 2001 through 2003‚ the US airline industry
Premium Airline Low-cost carrier Southwest Airlines
Carnival Cruise Lines Strategic Audit Group 2: Michael Kenlan Karen Maxwell Brian McKearney Tara Murphy Zach Smith MIE 480‚ Spring 2010 North Carolina State University Table of Contents Table of Contents i Executive Summary 1 Introduction 2 External Enviornment anaylsis 3 Porters Five Forces 3 Rivalry among Firms 3 Buyers 3 Substitutes 4 Suppliers 4 Other Stakeholders 4 Internal Environment Analysis 4 Carnival Cruise Line Business Model and Strategy
Premium Strategic management Cruise ship Marketing
Airline News Express airline NEws Express We Report to you In This Issue: Airline Yield Management The practice of Yield management has been widely adopted by service organizations in the past three decades. Yield management originally started in the airline industry and this capacity management strategy is also most often applied by airlines. The practice of yield management‚ especially in the airline industry‚ has been discussed in many different studies. There is‚ however
Premium Pricing Marketing Airline